📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Antigua, Guatemala (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote (100% telecommuting)
🚀 Job Overview
Key aspects of this role include:
- Driving the growth and profitability of Launch Potato's paid media portfolio
- Leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
- Becoming the internal subject matter expert on Google Ads strategy
ASSUMPTION: This role requires a high level of expertise in Google Ads campaign management and a strong analytical background to drive performance and growth.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns across channels, ensuring campaigns meet daily, weekly, monthly, and quarterly goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple campaigns and shifting priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Fluency in Spanish
ASSUMPTION: Candidates with experience in managing large budgets and a proven track record of driving performance in Google Ads campaigns are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (USD) - Based on experience and performance
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Flexible work schedule
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Launch Potato is a digital media company with a portfolio of brands and technologies, operating in the advertising and marketing industry.
Company Size: Launch Potato has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Launch Potato was founded in 2014, with a history of growth and expansion in the digital media space.
Company Description:
- Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries.
- Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team.
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- And paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse team and international presence provide a unique work environment with opportunities for global collaboration and learning.
📊 Role Analysis
Career Level: This role is at the senior level, offering opportunities for growth and leadership within the paid media team.
Reporting Structure: The Senior Performance Marketing Manager will report directly to the Head of Paid Media and work closely with cross-functional teams, including business leads, account managers, and the yield team.
Work Arrangement: This role is 100% remote, with the option to work from anywhere, including Antigua, Guatemala.
Growth Opportunities:
- Potential to lead and mentor junior team members as the team grows
- Opportunities to expand responsibilities and impact across multiple channels and verticals
- Possibility to take on additional leadership roles within the paid media team or broader organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's paid media portfolio.
🌍 Location & Work Environment
Office Type: Remote (100% telecommuting)
Office Location(s): Antigua, Guatemala (remote)
Geographic Context:
- Antigua, Guatemala, is a colonial city known for its cobblestone streets, vibrant culture, and historic architecture.
- The city offers a high quality of life, with a low cost of living, making it an attractive location for remote workers.
- Antigua is located in the highlands of Guatemala, providing a mild climate year-round.
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: Working remotely from Antigua, Guatemala, offers a unique blend of cultural immersion and work-life balance for the right candidate.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical interview with the Paid Media team
- Final interview with the Head of Paid Media and other stakeholders
Key Assessment Areas:
- Google Ads campaign management expertise
- Analytical problem-solving skills
- Communication and collaboration abilities
- Cultural fit with Launch Potato's values and work environment
Application Tips:
- Highlight relevant Google Ads campaign management experience and achievements in your resume
- Prepare examples of campaign optimizations and data-driven decision-making
- Demonstrate your understanding of Launch Potato's business and how your skills align with the role's requirements
ATS Keywords: Google Ads, campaign management, performance optimization, data analysis, ad copywriting, budget management, cross-functional collaboration, remote work
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, analytical problem-solving abilities, and cultural fit with Launch Potato's values.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data analysis
- Microsoft Excel
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: Familiarity with the Google Ads platform and relevant data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision-making
- Continuous learning and improvement
- Collaboration and teamwork
- Accountability and ownership
- Customer-centric approach
Work Style:
- Highly autonomous and self-driven
- Adaptable and comfortable with shifting priorities
- Strong communication and collaboration skills
- Results-oriented and focused on driving performance
Self-Assessment Questions:
- Do you have a proven track record of driving performance in Google Ads campaigns?
- Are you comfortable working remotely and managing your own time effectively?
- Do you thrive in a dynamic, test-and-learn environment with ever-evolving business priorities?
ASSUMPTION: Candidates who align with Launch Potato's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple campaigns and shifting priorities in a fast-paced environment
- Working remotely and maintaining productivity in a dynamic, global team
- Keeping up with the latest trends and best practices in Google Ads and the broader digital marketing landscape
- Balancing the need for data-driven decision-making with the ability to act quickly and decisively
ASSUMPTION: These challenges can be overcome by strong self-management skills, a results-oriented mindset, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Senior SEM Manager or Senior PPC Manager, with a focus on Google Ads campaign management and optimization
- Unlike some similar roles, this position offers a high degree of autonomy and the opportunity to lead and mentor junior team members as the team grows
- Career progression in this role could lead to leadership positions within the paid media team or broader organization
ASSUMPTION: While this role shares similarities with other senior-level paid media positions, its unique focus on Google Ads campaign management and the opportunity for growth set it apart.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads campaign strategy for a new vertical or product launch
- Optimizing an underperforming campaign to improve CTR, reduce CPA, and increase ROAS
- Conducting competitive research and analysis to identify new growth opportunities and optimize campaign performance
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Senior Performance Marketing Manager in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader paid media organization?
- What are the most significant challenges facing the paid media team currently, and how can this role help address them?
- How does Launch Potato support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Launch Potato foster a culture of collaboration and teamwork in a remote work environment?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant Google Ads campaign management experience and achievements
- Prepare a cover letter explaining your interest in the role and how your skills and experience align with Launch Potato's needs
- If applicable, include a portfolio or examples of your campaign optimization and data-driven decision-making
- Follow up with the Launch Potato HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
