📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager
🔹 Company: Launch Potato
🔹 Location: Jersey City, NJ (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns
- Collaborating cross-functionally with internal stakeholders
- Proven ability to manage large-scale budgets and meet KPIs independently
ASSUMPTION: This role requires a high level of autonomy and strong analytical skills to succeed in a fast-paced, performance-driven environment.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns
✅ Source and manage creative assets, including ad copy and creative materials
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends and provide performance updates
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role involves a high degree of responsibility and requires strong organizational skills to manage multiple campaigns and shifting priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube)
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Google Ads Scripts or Google Ads API
- Fluency in additional languages
ASSUMPTION: While a Bachelor's degree is preferred, equivalent experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: Salary range is based on market rates for the nearest major metro and Launch Potato’s Levels Framework, which considers factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services. Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
Company Size: 51-200 employees. This size allows for a dynamic, entrepreneurial environment with opportunities for growth and impact.
Founded: 2014. Launch Potato has been committed to having a diverse, inclusive team and culture since its founding.
Company Description:
- As The Discovery and Conversion Company, Launch Potato's brands and technologies help customers discover new products and services that make their lives better.
- Launch Potato is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries.
- The company's success comes from a diverse, energetic culture and high-performing, entrepreneurial team.
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's focus on performance and growth provides ample opportunities for career advancement and learning.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and autonomy
Reporting Structure: This role reports directly to the Head of Paid Media and may oversee junior team members or external agencies
Work Arrangement: Remote, with flexibility for on-site work as needed
Growth Opportunities:
- Potential to lead and mentor junior team members or external agencies
- Opportunities to expand skills and knowledge within the broader digital marketing landscape
- Career progression to a leadership or management role within the paid media team
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand skills and take on more responsibility over time.
🌍 Location & Work Environment
Office Type: Remote, with the option to work on-site in Delray Beach, Florida
Office Location(s): Delray Beach, Florida (headquarters); Jersey City, NJ (remote)
Geographic Context:
- Delray Beach, Florida: A vibrant, coastal city with a diverse community and a thriving arts and culture scene
- Jersey City, NJ: A major urban center with easy access to New York City, offering a mix of urban and suburban living
Work Schedule: Full-time, with flexibility for remote work and a results-driven culture
ASSUMPTION: The remote work arrangement provides flexibility and the opportunity to work from a location that best suits the candidate's needs.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- Technical assessment or case study to evaluate analytical and campaign management skills
- Final interview with the Head of Paid Media and/or other senior team members
Key Assessment Areas:
- Google Ads expertise and campaign management skills
- Analytical problem-solving and data-driven decision-making
- Communication and collaboration skills
- Growth mindset and adaptability
Application Tips:
- Highlight relevant Google Ads experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for the technical assessment or case study by reviewing Google Ads best practices and brushing up on your analytical skills
ATS Keywords: Google Ads, Campaign Management, Budget Management, Analytical Skills, Ad Copywriting, Creative Development, Collaboration, Communication, Performance Optimization, Data Analysis, Trend Identification, Creative Asset Management, Reporting, Problem-Solving, Organizational Skills, Growth Mindset
ASSUMPTION: The interview process is designed to evaluate both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Google Ads platform (Search, Display, Demand Gen, Performance Max, YouTube)
- Looker, Tableau, or equivalent data visualization tools
- Microsoft Excel (Pivot Tables, Vlookups)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and using new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Inclusive
- Entrepreneurial
- Adaptable
Work Style:
- Results-driven
- Fast-paced
- Dynamic
- Cross-functional
- Test-and-learn environment
Self-Assessment Questions:
- Do you thrive in a fast-paced, performance-driven environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a growth mindset and a willingness to learn and adapt?
ASSUMPTION: Launch Potato values a diverse, inclusive team and culture, and candidates should be comfortable working in a dynamic, test-and-learn environment.
⚠️ Potential Challenges
- Managing multiple campaigns and shifting priorities in a fast-paced environment
- Working independently and taking full ownership of campaign performance
- Adapting to a dynamic, test-and-learn environment with ever-evolving business priorities
- Collaborating effectively with cross-functional teams and external stakeholders
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a growth mindset to succeed in this role.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on Google Ads campaign management and optimization, with a broader scope across multiple channels and verticals
- Industry-specific context: The advertising industry is dynamic and competitive, with a constant evolution of platforms, tools, and best practices
- Career path comparison: This role offers opportunities for growth and progression within the paid media team, with potential for leadership or management roles
ASSUMPTION: This role offers unique opportunities and challenges compared to related positions, with a focus on Google Ads campaign management and optimization.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads strategy for a new product launch
- Optimizing an underperforming campaign to improve CTR, reduce CPA, and increase ROAS
- Conducting competitive research and analysis to identify new growth opportunities and optimize campaign performance
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced in this role, requiring strong analytical, creative, and collaborative skills.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the paid media team currently, and how can this role address them?
- How does this role collaborate with other teams, such as business leads, account managers, and the yield team?
- What opportunities are there for growth and progression within the paid media team?
- How does Launch Potato support work-life balance for remote employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the team, and the company, and provide valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your relevant Google Ads experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for the technical assessment or case study by reviewing Google Ads best practices and brushing up on your analytical skills
- Follow up with the HR team one week after submission to confirm receipt of your application and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
