📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Mar del Plata, Argentina (remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Argentina)
🚀 Job Overview
Key aspects of this role include:
- Driving the growth and profitability of Launch Potato's paid media portfolio through Google Ads campaign management
- Leading strategy, execution, and optimization of campaigns across multiple channels and verticals
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
- Becoming the internal subject matter expert on Google Ads strategy
ASSUMPTION: This role requires a high level of expertise in Google Ads campaign management and a strong analytical background to drive performance and growth.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
ASSUMPTION: This role requires a high degree of independence and self-motivation, as well as strong organizational skills to manage multiple campaigns and shifting priorities within fast-paced deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube)
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with multiple campaign types beyond Search
- Ability to report on and act upon campaign data independently
ASSUMPTION: Candidates with a proven track record in Google Ads campaign management and a strong analytical background will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (Based on experience and market standards for Senior Performance Marketing Managers in Argentina)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week, flexible schedule)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse and international team contributes to a dynamic and innovative work environment.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports directly to the Head of Paid Media
Work Arrangement: Remote (Argentina) with flexible hours
Growth Opportunities:
- Potential to lead and mentor junior team members as the team grows
- Opportunities to expand responsibilities based on performance and company growth
- Professional development opportunities, such as training and certifications
ASSUMPTION: This role offers significant growth potential as Launch Potato continues to expand its paid media portfolio.
🌍 Location & Work Environment
Office Type: Remote (Argentina)
Office Location(s): Mar del Plata, Argentina
Geographic Context:
- Mar del Plata is a coastal city in Argentina, known for its beaches and vibrant culture
- The city offers a high quality of life, with a mild climate, beautiful landscapes, and a rich history
- Mar del Plata is well-connected by public transportation and has a strong job market, with many opportunities in various industries
Work Schedule: Full-time (40 hours per week, flexible schedule)
ASSUMPTION: Working remotely from Mar del Plata offers a unique blend of work-life balance and cultural immersion.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Technical assessment and case study
- Final interview with the Head of Paid Media and other team members
Key Assessment Areas:
- Google Ads expertise and campaign management skills
- Analytical problem-solving and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight relevant experience and achievements in Google Ads campaign management
- Tailor your resume and cover letter to emphasize your analytical skills and ability to drive performance
- Prepare for the technical assessment by reviewing Google Ads best practices and brushing up on your data analysis skills
ATS Keywords: Google Ads, campaign management, performance marketing, data analysis, ROAS, CPA, CTR, optimization, strategy, cross-functional collaboration
ASSUMPTION: The interview process for this role will focus heavily on assessing the candidate's technical skills and cultural fit within the Launch Potato team.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data analysis
- Microsoft Excel
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing industry and can be easily mastered by experienced candidates.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and creativity
- Customer-centric approach
Work Style:
- Results-oriented and performance-driven
- Adaptable and flexible in a fast-paced environment
- Strong communication and collaboration skills
- Proactive and self-motivated
- Comfortable working remotely and independently
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy using data to inform decision-making?
- Are you comfortable working remotely and collaborating with a diverse, international team?
- Do you have a proven track record of driving performance and growth in Google Ads campaigns?
ASSUMPTION: Candidates who are highly motivated, results-oriented, and comfortable working independently in a remote setting will be well-suited to Launch Potato's company culture.
⚠️ Potential Challenges
- Managing multiple campaigns and shifting priorities within fast-paced deadlines
- Adapting to a dynamic, test-and-learn environment with ever-evolving business priorities
- Working remotely and maintaining strong communication with a distributed team
- Staying up-to-date with the latest trends and best practices in Google Ads and digital marketing
ASSUMPTION: Successful candidates will be highly organized, adaptable, and comfortable working independently in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is similar to other Senior Performance Marketing Manager positions, but with a focus on Google Ads campaign management and a strong emphasis on data-driven decision-making
- Compared to other roles in the industry, this position offers a unique blend of remote work, cultural immersion, and growth opportunities
- Career progression may include leading and mentoring junior team members, expanding responsibilities, and taking on more strategic initiatives
ASSUMPTION: Candidates should compare this role to other Senior Performance Marketing Manager positions in the industry, focusing on the unique aspects of Google Ads campaign management and remote work.
📝 Sample Projects
- Optimizing a large-scale Google Ads campaign to improve ROAS by 20% within three months
- Developing and executing a comprehensive testing strategy to improve CTR and reduce CPA across multiple campaign types
- Collaborating with cross-functional teams to identify trends and opportunities for new campaign growth and optimization
ASSUMPTION: Sample projects for this role should focus on Google Ads campaign management, optimization, and collaboration with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader organization?
- What are the most significant challenges facing the paid media portfolio, and how can this role address them?
- How does Launch Potato support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Launch Potato foster a culture of innovation and creativity in its remote work environment?
ASSUMPTION: Candidates should ask thoughtful, insightful questions that demonstrate their interest in the role and commitment to driving performance and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in Google Ads campaign management and data analysis
- Prepare for the technical assessment by reviewing Google Ads best practices and brushing up on your data analysis skills
- Follow up with the HR team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
