🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Raleigh, NC (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
Key aspects of this role include:
ASSUMPTION: This role requires a high level of expertise in Google Ads campaign management and a strong background in performance marketing. The ideal candidate will have experience working with multiple campaign types beyond Search and be comfortable reporting on and acting upon campaign data independently.
✅ Drive the growth and profitability of Launch Potato's paid media portfolio by leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns across channels, ensuring they meet established goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role requires a high level of technical expertise in Google Ads campaign management and a strong background in performance marketing. The ideal candidate will have experience working with multiple campaign types beyond Search and be comfortable reporting on and acting upon campaign data independently.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of the Google Ads ecosystem and be comfortable working with complex campaign structures independently.
Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on market rates for the nearest major metro and Launch Potato’s Levels Framework. The company is a performance-driven company, and future increases will be based on company and personal performance, not annual cost of living adjustments.
Industry: Launch Potato is a digital media company with a portfolio of brands and technologies, operating in the Advertising Services industry. The company connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
Company Size: Launch Potato has 51-200 employees, providing a mid-sized company environment where applicants can expect a mix of startup-like agility and established processes.
Founded: Launch Potato was founded in 2014 and is headquartered in Delray Beach, Florida, with a unique international team across over a dozen countries.
Company Description:
Company Specialties:
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's success is driven by its unique international team and high-performing, entrepreneurial culture. The company's diverse portfolio of brands and technologies allows for a wide range of career growth opportunities.
Career Level: This role is at the senior level, requiring a high degree of expertise in Google Ads campaign management and performance marketing.
Reporting Structure: The Senior Performance Marketing Manager will report directly to the Paid Media team and collaborate closely with business leads, account managers, and the yield team.
Work Arrangement: This role is remote, with the option to work from the Raleigh, NC office if preferred.
Growth Opportunities:
ASSUMPTION: The Senior Performance Marketing Manager role offers significant growth opportunities, both within the role and across the company's diverse portfolio of brands and technologies.
Office Type: Launch Potato has a vibrant downtown office in Delray Beach, Florida, with remote work options available.
Office Location(s): Delray Beach, Florida (with remote work options)
Geographic Context:
Work Schedule: Full-time (40 hours per week), with flexible remote work options available
ASSUMPTION: While the company is headquartered in Delray Beach, Florida, the remote work option allows for greater flexibility in location and work-life balance.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, collaboration, communication, performance optimization, creative asset development, data analysis, trend identification, competitive research, problem-solving, organizational skills, growth mindset, adaptability
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on technical expertise in Google Ads campaign management and performance marketing. Applicants should be prepared to demonstrate their skills and experience throughout the interview process.
ASSUMPTION: The Senior Performance Marketing Manager will be expected to have a strong working knowledge of the Google Ads platform and related tools and technologies. Familiarity with project management and communication tools is also beneficial.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Launch Potato values a diverse, energetic culture and high-performing, entrepreneurial team. Candidates should be able to demonstrate a strong fit with the company's values and work style.
ASSUMPTION: The Senior Performance Marketing Manager role presents unique challenges and opportunities for growth and development. Candidates should be prepared to manage large-scale budgets, stay up-to-date with the latest trends and best practices, and collaborate effectively with cross-functional teams.
ASSUMPTION: The Senior Performance Marketing Manager role offers a unique opportunity for growth and development within the company's portfolio of brands and technologies. Candidates should be prepared to take on a high degree of responsibility and autonomy and demonstrate a strong fit with the company's values and work style.
ASSUMPTION: The Senior Performance Marketing Manager role offers a wide range of project opportunities, from developing and executing comprehensive campaign strategies to optimizing existing campaigns and conducting competitive research and analysis.
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates a strong interest in the role and a commitment to success. Candidates should be prepared to ask questions about the role's priorities, collaboration, challenges, growth opportunities, and performance expectations.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.