📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Remote (Monterrey, Mexico)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote (with a diverse, international team across over a dozen countries)
🚀 Job Overview
Key aspects of this role include:
- Driving the growth and profitability of Launch Potato's paid media portfolio
- Leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
- Becoming the internal subject matter expert on Google Ads strategy
ASSUMPTION: This role requires a high level of autonomy and ownership, with a focus on driving performance and growth through data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
ASSUMPTION: This role requires a strong focus on data analysis, performance optimization, and cross-functional collaboration to drive successful campaign outcomes.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns, with experience across multiple campaign types beyond Search
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Fluency in Spanish
ASSUMPTION: Candidates with a proven track record in Google Ads campaign management, strong analytical skills, and excellent communication skills will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on experience and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role with a focus on Google Ads campaign management. Benefits may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato is a growing digital media company with a diverse range of specialties and a unique international team, offering opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Head of Paid Media and works closely with cross-functional teams, including business leads, account managers, and the yield team
Work Arrangement: Remote, with a diverse, international team across over a dozen countries
Growth Opportunities:
- Potential to grow into a leadership role within the Paid Media team
- Opportunities to expand skills and knowledge across multiple channels and verticals
- Chance to work on high-impact campaigns and drive significant business growth
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote (with a diverse, international team across over a dozen countries)
Office Location(s): Remote (with a diverse, international team across over a dozen countries)
Geographic Context:
- Monterrey, Mexico, is the third-largest city in Mexico and the capital of the state of Nuevo León
- The city is known for its vibrant culture, rich history, and diverse economy
- Monterrey has a subtropical climate, with mild winters and hot summers
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The remote work arrangement for this role allows for a flexible work-life balance and the opportunity to work with a diverse, international team.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Technical assessment or case study
- Interview with the Head of Paid Media
- Final interview with key stakeholders
Key Assessment Areas:
- Google Ads campaign management experience
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight relevant Google Ads campaign management experience and achievements
- Demonstrate strong analytical and problem-solving skills through examples or case studies
- Tailor your resume and cover letter to emphasize your fit for this role and the company's values
- Prepare thoughtful questions to ask during the interview process
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, data analysis, performance optimization, creative experimentation, trend identification, organizational skills, problem-solving, growth mindset, adaptability
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, analytical problem-solving abilities, and cultural fit with Launch Potato's values.
🛠️ Tools & Technologies
- Google Ads platform
- Looker, Tableau, or equivalent data visualization tools
- Microsoft Excel
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: This role requires proficiency in the Google Ads platform and data visualization tools, as well as strong communication and collaboration skills.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and creativity
- Diversity, equity, and inclusion
Work Style:
- Fast-paced and dynamic environment
- Test-and-learn approach to campaign optimization
- Highly visible performance-driven environment
- Strong focus on data analysis and performance optimization
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment with ever-evolving business priorities?
- Are you comfortable operating in a highly visible performance-driven environment?
- Do you have a growth mindset and a proactive approach to performance improvements?
- Are you able to work collaboratively with cross-functional teams to maximize campaign outcomes?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, dynamic environment and have a strong focus on data analysis, performance optimization, and collaboration will be well-suited for this role.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Working remotely with a diverse, international team across over a dozen countries
- Keeping up with the ever-evolving Google Ads platform and industry trends
- Balancing multiple campaigns and shifting priorities within fast-paced deadlines
ASSUMPTION: This role presents unique challenges that require strong analytical skills, excellent communication and collaboration skills, and the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role focuses specifically on Google Ads campaign management, while similar roles may have a broader focus on paid media channels
- Launch Potato's unique international team and remote work arrangement offer opportunities for professional growth and development
- This role provides the opportunity to work on high-impact campaigns and drive significant business growth
ASSUMPTION: This role offers unique opportunities for professional growth and development, with a focus on Google Ads campaign management and a remote work arrangement with a diverse, international team.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads campaign strategy for a new product launch
- Optimizing an existing Google Ads campaign to improve CTR, reduce CPA, and increase ROAS
- Conducting competitive research and intelligence to identify new growth and optimization opportunities
ASSUMPTION: These sample projects illustrate the data-driven, performance-focused nature of this role and the opportunity to make a significant impact on campaign outcomes.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader Paid Media team and the company's growth strategy?
- What are the most challenging aspects of working remotely with a diverse, international team?
- How does Launch Potato support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your fit for this role and the company's values
- Prepare for a phone or video screen with the Talent Acquisition team, focusing on your Google Ads campaign management experience and analytical problem-solving skills
- Complete a technical assessment or case study to demonstrate your proficiency in Google Ads campaign management
- Prepare thoughtful questions to ask during the interview process, focusing on the role's priorities, the company's culture, and opportunities for professional growth and development
- Follow up with the hiring manager within 24 hours after each interview round, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
