📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Fotaleza, Brazil (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote (fully remote)
🚀 Job Overview
Key aspects of this role include:
- Driving the growth and profitability of Launch Potato's paid media portfolio
- Leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
- Becoming the internal subject matter expert on Google Ads strategy
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving performance and growth through Google Ads campaigns.
📋 Key Responsibilities
✅ Drive the growth and profitability of Launch Potato's paid media portfolio by leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns across channels, ensuring campaigns meet daily, weekly, monthly, and quarterly goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role requires a strong focus on data-driven decision making, continuous learning, and effective communication with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube)
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Google Ads Scripts or other automation tools
- Fluency in Portuguese
ASSUMPTION: Candidates with experience in performance marketing, a strong understanding of Google Ads, and excellent analytical skills will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (based on experience and performance)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work hours and remote work options
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary based on individual performance and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: Medium-sized company with 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- And paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato is a dynamic and growing company with a diverse, international team and a strong focus on digital marketing and advertising.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Head of Paid Media and works closely with cross-functional teams, including business leads, account managers, and the yield team
Work Arrangement: Remote (fully remote) with flexible hours
Growth Opportunities:
- Potential to take on more responsibility and advance to a leadership role within the Paid Media team
- Opportunities to work on diverse campaigns and verticals, expanding skills and knowledge
- Chance to collaborate with and learn from a talented, international team
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand skills, take on more responsibility, and work with a diverse, international team.
🌍 Location & Work Environment
Office Type: Remote (fully remote)
Office Location(s): Fotaleza, Brazil (remote)
Geographic Context:
- Fotaleza is the capital city of the state of Ceará, in northeastern Brazil
- The city is known for its beautiful beaches, vibrant culture, and historical sites
- Fotaleza has a tropical savanna climate, with hot and humid weather year-round
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: This role offers a flexible, remote work environment with the opportunity to live and work in a vibrant, tropical city in Brazil.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Technical assessment or case study
- Final interview with the Head of Paid Media and other team members
Key Assessment Areas:
- Google Ads expertise and campaign management skills
- Analytical skills and data-driven decision making
- Communication and collaboration skills
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight relevant experience and achievements in Google Ads campaign management
- Include specific examples of data-driven optimizations and performance improvements
- Tailor your resume and cover letter to emphasize your fit for this role and company
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in and understanding of the role
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, organizational skills, problem-solving, growth mindset, adaptability, reporting, creative experimentation
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on Google Ads expertise, analytical skills, and cultural fit.
🛠️ Tools & Technologies
- Google Ads platform (Search, Display, Demand Gen, Performance Max, YouTube)
- Looker or Tableau for data analysis and visualization
- Microsoft Excel (Pivot Tables, Vlookups)
- Google Ads Scripts or other automation tools (optional)
ASSUMPTION: This role requires a strong proficiency in the Google Ads platform and relevant data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and creativity
- Customer focus
Work Style:
- Results-oriented and performance-driven
- Adaptable and comfortable with change
- Strong communicator and collaborator
- Proactive and self-motivated
- Comfortable working in a remote, international team
Self-Assessment Questions:
- Do you have a proven track record of driving performance and growth through Google Ads campaigns?
- Are you comfortable working in a remote, international team and collaborating with cross-functional stakeholders?
- Do you have a strong analytical mindset and a growth-oriented approach to your work?
ASSUMPTION: Launch Potato values data-driven decision making, continuous learning, collaboration, and a strong customer focus. Candidates who align with these values and work styles will be well-suited for this role.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Keeping up with platform updates and industry trends in a fast-paced, dynamic environment
- Collaborating effectively with a remote, international team
- Balancing multiple campaigns and shifting priorities within fast-paced deadlines
ASSUMPTION: This role presents both opportunities and challenges, requiring strong performance management skills, adaptability, and effective communication with a remote, international team.
📈 Similar Roles Comparison
- This role is similar to a Senior Paid Media Manager or Senior SEM Manager, with a focus on Google Ads campaign management and optimization
- Unlike some similar roles, this position requires a strong analytical mindset and a data-driven approach to campaign management
- Career progression in this role could lead to a leadership position within the Paid Media team or a broader marketing role within the company
ASSUMPTION: This role is similar to other senior-level paid media management positions, with a focus on Google Ads campaign management and optimization. However, it also requires a strong analytical mindset and a data-driven approach to campaign management.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads campaign strategy for a new product launch
- Optimizing an underperforming Google Ads campaign to improve CTR, reduce CPA, and increase ROAS
- Conducting competitive research and analysis to identify new growth opportunities and optimize campaign targeting
ASSUMPTION: These sample projects demonstrate the data-driven, strategic, and hands-on nature of the role, with a focus on driving performance and growth through Google Ads campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign structure and strategy for a successful Google Ads campaign at Launch Potato?
- How does the Paid Media team collaborate with other departments, such as business leads, account managers, and the yield team?
- What are the most important qualities and skills for someone to succeed in this role, according to the team?
- How does Launch Potato support the professional development and growth of its employees?
- What are the biggest challenges facing the Paid Media team in the next 6-12 months, and how can this role help address them?
ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and growth opportunities within this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Launch Potato's company values, culture, and recent campaigns
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in and understanding of the role
- Follow up with the HR team after the interview to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
