Senior Performance Marketing Manager, Google

📌 Core Information

🔹 Job Title: Senior Performance Marketing Manager, Google

🔹 Company: Launch Potato

🔹 Location: Recife, Brazil (remote)

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: May 22, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote (100%)

🚀 Job Overview

Key aspects of this role include:

• Driving growth and profitability of Launch Potato's paid media portfolio
• Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
• Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
• Becoming the internal subject matter expert on Google Ads strategy

ASSUMPTION: This role requires a high level of expertise in Google Ads and a strong background in performance marketing. The ideal candidate will have experience managing large-scale budgets and meeting KPIs independently.

📋 Key Responsibilities

✅ Drive the growth and profitability of Launch Potato's paid media portfolio by leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals

✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals

✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation

✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS

✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing

✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities

✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins

ASSUMPTION: The responsibilities listed above are essential for the role and require a strong understanding of Google Ads and performance marketing strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently

Required Skills:

• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
• Ability to write compelling ad copy and partner on creative asset development
• Exceptional collaboration and communication skills across cross-functional teams

Preferred Skills:

• Experience with Performance Max campaigns
• Fluency in Portuguese

ASSUMPTION: The required skills listed above are crucial for success in this role. The preferred skills, while not required, would be beneficial for candidates looking to excel in this position.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Performance Marketing Manager role with 5-10 years of experience, the estimated salary range is $90,000 - $130,000 USD per year. Final offer amounts are determined by multiple factors, including but not limited to, relevant experience, expertise, and other qualifications.

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work schedule
• Professional development opportunities

Working Hours: This role requires a full-time commitment, with standard working hours Monday through Friday, 9:00 AM to 5:00 PM EST. However, flexibility is required to accommodate cross-functional team meetings and campaign optimizations as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are subject to change and may be adjusted based on the company's policies and the candidate's employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Launch Potato is a digital media company with a portfolio of brands and technologies, operating in the advertising services industry. The company connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.

Company Size: Launch Potato has 51-200 employees, which means the company is mid-sized and offers opportunities for growth and collaboration within a structured environment.

Founded: Launch Potato was founded in 2014 and has since grown to become a leading connector of advertisers to customers across various stages of the consumer journey.

Company Description:

• Launch Potato's brands and technologies help customers discover new products and services that make their lives better
• The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
• Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team

Company Specialties:

• Digital marketing
• Mobile marketing
• Direct marketing
• Community building
• Performance marketing
• Online advertising
• Customer acquisition
• Lead generation
• Social media marketing
• Technology
• Software development
• Email marketing
• Affiliate marketing
• Startup
• Digital brands
• Digital advertising
• Digital publishing
• Paid search

Company Website: http://launchpotato.com

ASSUMPTION: Launch Potato's focus on performance marketing and customer acquisition makes it an attractive option for candidates looking to grow their careers in the digital advertising industry.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a strong background in performance marketing and Google Ads campaign management. The ideal candidate will have 5-10 years of experience in a similar role.

Reporting Structure: The Senior Performance Marketing Manager will report directly to the Head of Paid Media and work closely with cross-functional teams, including business leads, account managers, and the yield team.

Work Arrangement: This role is remote, with the expectation that the candidate will be available during standard working hours (9:00 AM to 5:00 PM EST) to accommodate team meetings and campaign optimizations.

Growth Opportunities:

• As the internal subject matter expert on Google Ads strategy, the candidate will have the opportunity to grow spend efficiently while maintaining strong margins, leading to potential career advancement
• Collaborating with cross-functional teams will provide exposure to various aspects of the business, fostering personal and professional growth
• The dynamic and test-and-learn environment at Launch Potato encourages continuous learning and adaptation

ASSUMPTION: The growth opportunities listed above are subject to the candidate's performance, the company's needs, and the overall business environment.

🌍 Location & Work Environment

Office Type: Remote (100%)

Office Location(s): Recife, Brazil

Geographic Context:

• Recife is the fourth-largest city in Brazil, with a population of approximately 1.6 million people
• The city is known for its rich history, vibrant culture, and beautiful beaches
• Recife has a tropical savanna climate, with hot and humid weather year-round

Work Schedule: The standard work schedule is Monday through Friday, 9:00 AM to 5:00 PM EST. However, flexibility is required to accommodate cross-functional team meetings and campaign optimizations as needed.

ASSUMPTION: The work environment for this role is fully remote, with the expectation that the candidate will have a stable internet connection and a suitable workspace for performing their job functions.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the Talent Acquisition team
• Technical interview with the Head of Paid Media or another senior team member
• Final interview with the Head of Paid Media and/or other senior stakeholders
• Background check and offer extension

Key Assessment Areas:

• Google Ads campaign management and optimization skills
• Analytical problem-solving abilities
• Collaboration and communication skills
• Adaptability and growth mindset

Application Tips:

• Highlight your relevant experience and achievements in Google Ads campaign management
• Tailor your resume and cover letter to emphasize your skills and qualifications for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving, collaboration, and adaptability skills

ATS Keywords: Google Ads, campaign management, performance optimization, data analysis, ad copywriting, collaboration, communication, adaptability, growth mindset

ASSUMPTION: The interview process for this role may vary depending on the company's needs and the candidate's qualifications. The application tips provided are intended to help candidates prepare for the interview process but may not guarantee success.

🛠️ Tools & Technologies

• Google Ads platform
• Looker or Tableau for data visualization and analysis
• Microsoft Excel (Pivot Tables, Vlookups)
• Project management tools (e.g., Asana, Trello, or Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)

ASSUMPTION: The tools and technologies listed above are essential for the role and may be subject to change based on the company's needs and industry trends.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Collaboration and teamwork
• Continuous learning and improvement
• Innovation and creativity
• Customer-centric approach

Work Style:

• Fast-paced and dynamic environment
• Test-and-learn approach to campaign optimization
• Cross-functional collaboration and communication
• Strong focus on performance and results
• Adaptability and flexibility

Self-Assessment Questions:

• Do you have a proven track record of managing large-scale budgets and meeting KPIs independently?
• Are you comfortable working in a fast-paced, dynamic environment with shifting priorities?
• Do you have strong analytical skills and the ability to make data-driven decisions?
• Are you an effective communicator and collaborator, able to work cross-functionally with various teams?
• Do you have a growth mindset and a willingness to learn and adapt to new situations?

ASSUMPTION: The self-assessment questions provided are intended to help candidates evaluate their fit for the role and the company's culture. However, the hiring manager may have additional questions or considerations during the interview process.

⚠️ Potential Challenges

• Managing multiple campaigns and shifting priorities within fast-paced deadlines
• Adapting to a remote work environment and maintaining productivity
• Staying up-to-date with Google Ads platform updates and industry trends
• Collaborating effectively with cross-functional teams across different time zones
• Balancing campaign optimization with strategic planning and long-term growth

ASSUMPTION: The potential challenges listed above are common to roles of this nature and may vary depending on the candidate's experience and the company's specific needs.

📈 Similar Roles Comparison

• This role is similar to a Senior Paid Media Manager or Senior SEM Manager position, with a focus on Google Ads campaign management and optimization
• Compared to other performance marketing roles, this position requires a strong background in Google Ads and a proven track record of managing large-scale budgets
• Career progression in this role may lead to a Head of Paid Media or Director of Performance Marketing position, depending on the company's growth and the candidate's performance

ASSUMPTION: The comparison points listed above are intended to provide context for candidates considering this role and may vary depending on the company's specific needs and industry trends.

📝 Sample Projects

• Developing and executing a comprehensive Google Ads campaign strategy for a new product launch
• Optimizing an existing campaign's targeting, bidding, and creative assets to improve CTR, reduce CPA, and increase ROAS
• Conducting competitive research and analysis to identify new growth opportunities and optimize campaign performance

ASSUMPTION: The sample projects listed above are intended to illustrate the types of tasks and responsibilities associated with this role. The specific projects assigned may vary depending on the company's needs and the candidate's qualifications.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Launch Potato support the professional development and growth of its employees?
• What are the most significant challenges facing the paid media team, and how can this role help address them?
• How does Launch Potato measure the success of its paid media campaigns, and what KPIs are most important for this role?

ASSUMPTION: The key questions to ask during the interview are intended to help candidates better understand the role, the team, and the company's expectations. However, candidates should also be prepared to answer questions about their experience, skills, and qualifications.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview process by reviewing the job description, researching the company, and practicing common interview questions
• Follow up with the hiring manager or talent acquisition team after your interview to express your interest in the role and address any remaining questions
• If selected for the position, complete the background check and onboarding process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.