📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Turrialba, Cartago, Costa Rica (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-05-22
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Leading Google Ads campaigns across multiple channels and verticals
- Driving growth and profitability of Launch Potato's paid media portfolio
- Collaborating cross-functionally with internal stakeholders
- Optimizing campaigns to meet daily, weekly, monthly, and quarterly goals
ASSUMPTION: This role requires a high level of expertise in Google Ads and a strong analytical background to drive campaign performance and growth.
📋 Key Responsibilities
✅ Drive the growth and profitability of Launch Potato's paid media portfolio by leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role involves a high degree of independence and requires strong self-management skills to balance multiple campaigns and shifting priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube)
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Google Ads scripts or automated bidding strategies
- Fluency in Spanish
ASSUMPTION: Fluency in Spanish is preferred but not required, as the role is remote and the team is global.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (based on experience and performance)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Unlimited PTO
- Flexible work schedule
- Professional development opportunities
Working Hours: Full-time, flexible hours with a focus on results and performance
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team, which contributes to its strong growth and profitability.
📊 Role Analysis
Career Level: Senior-level role with significant independence and responsibility
Reporting Structure: Reports directly to the Head of Paid Media or a similar role
Work Arrangement: Remote, with flexible hours and a focus on results and performance
Growth Opportunities:
- Potential to expand responsibilities and take on additional team members as the company grows
- Opportunities to work on diverse campaigns across multiple verticals and channels
- Chance to develop expertise in Google Ads strategy and become an internal subject matter expert
ASSUMPTION: This role offers significant growth potential as Launch Potato continues to expand its paid media portfolio and enter new markets.
🌍 Location & Work Environment
Office Type: Remote, with no physical office required
Office Location(s): Turrialba, Cartago, Costa Rica (remote)
Geographic Context:
- Turrialba is a city in the province of Cartago, Costa Rica, with a population of approximately 30,000 people
- The city is known for its rich history, cultural heritage, and natural beauty
- Costa Rica is a Central American country known for its biodiversity, eco-tourism, and stable democratic government
Work Schedule: Full-time, flexible hours with a focus on results and performance
ASSUMPTION: The remote work arrangement allows for a high degree of flexibility and work-life balance, while also providing the opportunity to work with a diverse, global team.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- Technical interview with the Paid Media team
- Final interview with the Head of Paid Media or a similar role
Key Assessment Areas:
- Google Ads expertise and campaign management skills
- Analytical problem-solving and data-driven decision-making
- Communication and collaboration skills
- Adaptability and growth mindset
Application Tips:
- Highlight relevant Google Ads experience and achievements in your resume
- Prepare examples of campaign optimizations and data-driven decisions
- Demonstrate your understanding of Launch Potato's business and how you can contribute to its growth
ATS Keywords: Google Ads, Campaign Management, Budget Management, Analytical Skills, Ad Copywriting, Creative Development, Collaboration, Communication, Performance Optimization, Data Analysis, Trend Identification, Creative Experimentation, Organizational Skills, Problem-Solving, Growth Mindset, Adaptability
ASSUMPTION: Launch Potato uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help ensure it is seen by the hiring team.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data analysis
- Microsoft Excel
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and creativity
- Customer focus
Work Style:
- Results-oriented and performance-driven
- Independent and self-motivated
- Adaptable and comfortable with change
- Strong communication and collaboration skills
- Proactive and solutions-oriented
Self-Assessment Questions:
- Do you have a proven track record of driving growth and profitability through Google Ads campaigns?
- Are you comfortable working independently and managing multiple campaigns simultaneously?
- Do you thrive in a dynamic, test-and-learn environment with ever-evolving business priorities?
- Are you a strong communicator and collaborator, able to work effectively with cross-functional teams?
- Do you have a growth mindset and a passion for continuous learning and improvement?
ASSUMPTION: Launch Potato values a diverse, inclusive team and culture, and encourages applicants from all backgrounds to apply.
⚠️ Potential Challenges
- Managing multiple campaigns and shifting priorities within fast-paced deadlines
- Operating in a highly visible, performance-driven environment
- Adapting to a dynamic, test-and-learn environment with ever-evolving business priorities
- Collaborating effectively with a global, remote team
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a growth mindset.
📈 Similar Roles Comparison
- This role is similar to a Senior SEM Manager or Senior PPC Manager, but with a broader scope across multiple channels and verticals
- Unlike some similar roles, this position requires a strong focus on data-driven decision-making and continuous optimization
- Career progression may include taking on additional team members and expanding responsibilities as the company grows
ASSUMPTION: This role offers significant growth potential and the opportunity to make a meaningful impact on Launch Potato's paid media portfolio.
📝 Sample Projects
- Optimizing a large-scale Google Ads campaign to reduce CPA by 20% while maintaining or improving ROAS
- Developing and executing a strategic plan to expand a vertical's reach and revenue through targeted Google Ads campaigns
- Collaborating with the creative team to develop and test new ad copy and creative assets, improving CTR by 15%
ASSUMPTION: These sample projects demonstrate the candidate's ability to drive performance improvements through data-driven decision-making and strategic planning.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the biggest challenges facing the paid media team currently, and how can this role help address them?
- How does Launch Potato support the growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Launch Potato measure the success of its Google Ads campaigns, and how can this role contribute to improving those metrics?
ASSUMPTION: These questions demonstrate the candidate's interest in understanding the role, the team, and the company's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your Google Ads experience and achievements
- Prepare examples of campaign optimizations and data-driven decisions to discuss during the interview
- Demonstrate your understanding of Launch Potato's business and how you can contribute to its growth in your cover letter
- Follow up with the hiring team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
