📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Miami, FL (hybrid)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns
- Managing large-scale budgets and meeting ROAS and revenue KPIs
- Collaborating cross-functionally with internal stakeholders
- Continuously learning and staying ahead of platform and industry trends
ASSUMPTION: This role requires a high level of autonomy and ownership, with a strong focus on data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns
✅ Source and manage creative assets, including ad copy and creative materials
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives
✅ Continuously monitor campaign health and perform routine optimizations
✅ Document all tests and campaign changes in a structured test log
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends and provide performance updates
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role involves a high degree of technical expertise and requires a deep understanding of the Google Ads ecosystem and optimization strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns, with experience across multiple campaign types beyond Search
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in performance marketing and a proven track record of driving results through Google Ads campaigns.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, with a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in the nearest major metro area. Actual compensation may vary based on company and personal performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- And paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse team and international presence contribute to a dynamic and innovative work environment.
📊 Role Analysis
Career Level: Senior-level role with significant autonomy and ownership
Reporting Structure: This role reports directly to the Head of Paid Media
Work Arrangement: Hybrid work arrangement (2-3 days on-site per week)
Growth Opportunities:
- Potential to expand the scope of responsibilities as the company grows
- Opportunities to mentor junior team members and contribute to team development
- Possibility to take on additional projects or campaigns as the business evolves
ASSUMPTION: This role offers significant growth potential as Launch Potato continues to expand its paid media portfolio and enter new markets.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in downtown Delray Beach, Florida
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant, coastal city in South Florida, known for its arts, culture, and beaches
- The office is conveniently located near restaurants, shops, and public transportation
- The area offers a diverse range of housing options and neighborhoods
Work Schedule: Standard business hours, with flexibility for occasional remote work
ASSUMPTION: The hybrid work arrangement allows for a good balance between collaboration and remote work, catering to different work styles and preferences.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Technical interview with the Head of Paid Media
- On-site interview with the Paid Media team and other stakeholders
- Final interview with the CEO
Key Assessment Areas:
- Technical expertise in Google Ads campaign management
- Analytical skills and data-driven decision making
- Communication and collaboration skills
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight relevant experience and achievements in Google Ads campaign management
- Include specific examples of data-driven optimizations and their impact on campaign performance
- Tailor your resume and cover letter to emphasize your fit for this role and company
ATS Keywords: Google Ads, Campaign Management, Budget Management, Analytical Skills, Ad Copywriting, Creative Development, Collaboration, Communication, Performance Optimization, Data Analysis, Reporting, Competitive Research, Problem-Solving, Organizational Skills, Growth Mindset
ASSUMPTION: Launch Potato's interview process is designed to assess both technical skills and cultural fit, with a strong emphasis on data-driven decision making and continuous learning.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data analysis
- Microsoft Excel
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: This role requires proficiency in the Google Ads platform and relevant data analysis tools, as well as strong communication and collaboration skills.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and creativity
- Accountability and ownership
Work Style:
- Autonomous and self-driven
- Data-focused and analytical
- Collaborative and communicative
- Adaptable and flexible
- Results-oriented and performance-driven
Self-Assessment Questions:
- Do you have a proven track record of driving results through data-driven decision making in Google Ads campaigns?
- Are you comfortable working autonomously and taking full ownership of campaign performance?
- Do you thrive in a collaborative, team-based environment and enjoy working with cross-functional stakeholders?
ASSUMPTION: Launch Potato values candidates who are highly skilled in Google Ads campaign management, data-driven, and strong collaborators.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting aggressive ROAS and revenue KPIs
- Keeping up with the fast-paced, ever-evolving nature of the digital advertising landscape
- Balancing multiple campaigns and shifting priorities within tight deadlines
- Adapting to a hybrid work arrangement and maintaining productivity both on-site and remotely
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and a growth mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on performance and optimization, with a strong emphasis on data-driven decision making
- As a Senior Performance Marketing Manager, this role offers more autonomy and ownership than entry-level or mid-level marketing positions
- Career progression in this field may lead to roles such as Director of Paid Media, Head of Marketing, or even Chief Marketing Officer
ASSUMPTION: This role offers a unique blend of technical expertise, data analysis, and strategic planning, setting it apart from other marketing positions.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads strategy for a new product launch, driving awareness and conversions
- Optimizing an existing campaign to reduce CPA by 20% while maintaining or improving ROAS, through data-driven analysis and creative experimentation
- Collaborating with cross-functional stakeholders to identify trends and opportunities in the market, and developing targeted campaigns to capitalize on them
ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and innovative nature of the role, highlighting the importance of continuous learning and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader organization?
- How does Launch Potato support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Launch Potato approach work-life balance, especially in a hybrid work arrangement?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of data-driven optimizations and their impact on campaign performance
- Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
