Senior Performance Marketing Manager, Google

📌 Core Information

🔹 Job Title: Senior Performance Marketing Manager, Google

🔹 Company: Launch Potato

🔹 Location: Baltimore, MD (remote)

🔹 Job Type: Full-time

🔹 Category: Advertising & Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote-friendly

🚀 Job Overview

Key aspects of this role include:

• Strategic planning, execution, and optimization of Google Ads campaigns across multiple channels and verticals
• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
• Strong analytical skills and experience using data visualization tools like Looker or Tableau
• Exceptional collaboration and communication skills across cross-functional teams

ASSUMPTION: This role requires a high level of autonomy and strong decision-making skills, as the ideal candidate will be managing campaigns independently and driving growth and profitability for the company's paid media portfolio.

📋 Key Responsibilities

✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals

✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives

✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS

✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing

✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities

ASSUMPTION: The role requires a deep understanding of Google Ads and the ability to optimize complex campaign structures independently. Strong analytical problem-solving skills are essential for leveraging data to drive decisions and spot trends.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube)

Required Skills:

• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
• Ability to write compelling ad copy and partner on creative asset development
• Exceptional collaboration and communication skills across cross-functional teams

Preferred Skills:

• Experience with Google Ads Scripts or other automation tools
• Familiarity with SQL or other programming languages

ASSUMPTION: While not explicitly stated, a strong understanding of digital marketing trends and a growth mindset are highly desirable for this role. Additionally, experience with multiple campaign types beyond Search is preferred.

💰 Compensation & Benefits

Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)

Benefits:

• Profit-sharing bonus
• Competitive benefits package

Working Hours: Full-time (40 hours per week) with flexible scheduling and a remote-friendly work arrangement

ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in the nearest major metro area. Future increases will be based on company and personal performance, not annual cost of living adjustments.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees (Small to mid-sized company, offering a dynamic and entrepreneurial work environment)

Founded: 2014 (Over a decade of experience in the digital media industry)

Company Description:

• Launch Potato is a digital media company with a portfolio of brands and technologies
• As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
• The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries

Company Specialties:

• Digital marketing
• Mobile marketing
• Direct marketing
• Community building
• Performance marketing
• Online advertising
• Customer acquisition
• Lead generation
• Social media marketing
• Technology
• Software development
• Email marketing
• Affiliate marketing
• Startup
• Digital brands
• Digital advertising
• Digital publishing
• And paid search

Company Website: http://launchpotato.com

ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. The company is always looking for like-minded teammates and partners.

📊 Role Analysis

Career Level: Senior-level position with significant autonomy and responsibility for driving growth and profitability

Reporting Structure: This role reports directly to the Paid Media team and works closely with business leads, account managers, and the yield team

Work Arrangement: Remote-friendly work arrangement with flexible scheduling

Growth Opportunities:

• Potential to expand the scope of responsibilities and take on additional campaigns or team leadership roles
• Opportunities to learn and grow within a dynamic and fast-paced digital media company
• Chance to work with a diverse, international team and gain exposure to various aspects of the business

ASSUMPTION: This role offers significant growth potential for the right candidate, as they will be responsible for driving the growth and profitability of Launch Potato's paid media portfolio.

🌍 Location & Work Environment

Office Type: Remote-friendly, with a headquarters in vibrant downtown Delray Beach, Florida

Office Location(s): Baltimore, MD (remote), with additional offices in various locations worldwide

Geographic Context:

• Baltimore, MD, is a mid-sized city with a diverse population and a growing tech industry
• The remote-friendly work arrangement allows for flexibility and a better work-life balance
• The company's international presence offers opportunities to collaborate with team members from various cultural backgrounds

Work Schedule: Full-time (40 hours per week) with flexible scheduling and a remote-friendly work arrangement

ASSUMPTION: The remote-friendly work arrangement allows for greater flexibility and a better work-life balance, while the company's international presence fosters a diverse and inclusive work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager
• In-depth interview with the Paid Media team and other stakeholders
• Final interview with the company's leadership team

Key Assessment Areas:

• Technical skills and knowledge of Google Ads
• Analytical problem-solving skills
• Communication and collaboration skills
• Growth mindset and adaptability

Application Tips:

• Highlight your experience with Google Ads and relevant campaign management skills
• Include specific examples of your ability to manage large-scale budgets and meet ROAS and revenue KPIs
• Tailor your resume and cover letter to emphasize your analytical problem-solving skills and collaboration experience

ATS Keywords: Google Ads, Campaign Management, Budget Management, Analytical Skills, Ad Copywriting, Creative Development, Collaboration, Communication, Performance Optimization, Data Analysis, Competitive Research, Organizational Skills, Problem-Solving, Growth Mindset

ASSUMPTION: Launch Potato uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Google Ads platform
• Looker or Tableau (data visualization tools)
• Excel (Pivot Tables, Vlookups)
• Competitive research and intelligence tools

ASSUMPTION: The ideal candidate will have experience with the Google Ads platform and relevant data visualization tools. Familiarity with competitive research and intelligence tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Performance-driven
• Dynamic and entrepreneurial
• Diverse and inclusive

Work Style:

• Collaborative and cross-functional
• Fast-paced and deadline-driven
• Remote-friendly and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, performance-driven environment?
• Are you comfortable working remotely and collaborating with a diverse, international team?
• Do you have a growth mindset and a strong desire to learn and adapt?

ASSUMPTION: Launch Potato values a diverse, energetic culture and high-performing, entrepreneurial team. Candidates who are a strong cultural fit will have a performance-driven mindset, be comfortable working remotely, and have a strong desire to learn and adapt.

⚠️ Potential Challenges

• Managing multiple campaigns and shifting priorities within fast-paced deadlines
• Staying ahead of platform and industry trends in a rapidly evolving digital media landscape
• Collaborating effectively with a diverse, international team across various time zones
• Balancing the need for autonomy and independent decision-making with effective collaboration and communication

ASSUMPTION: The role presents several challenges, including managing multiple campaigns and shifting priorities, staying ahead of industry trends, and balancing autonomy with effective collaboration. Successful candidates will be able to thrive in a dynamic, test-and-learn environment with ever-evolving business priorities.

📈 Similar Roles Comparison

• This role differs from other performance marketing manager positions in its focus on Google Ads campaigns across multiple channels and verticals
• Industry-specific context: The digital media industry is highly competitive and rapidly evolving, requiring a strong understanding of market trends and a growth mindset
• Career path comparison: This role offers significant growth potential for the right candidate, with opportunities to expand the scope of responsibilities and take on additional team leadership roles

ASSUMPTION: While this role shares similarities with other performance marketing manager positions, its focus on Google Ads campaigns across multiple channels and verticals sets it apart. The digital media industry's competitive and rapidly evolving nature requires a strong understanding of market trends and a growth mindset. This role offers significant growth potential for the right candidate.

📝 Sample Projects

• Developing and executing a comprehensive Google Ads campaign strategy for a new product launch
• Optimizing an existing campaign's performance by analyzing data and implementing targeted optimizations
• Conducting competitive research and identifying new growth opportunities for a mature campaign

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges the ideal candidate might face in this role, from strategic planning and execution to performance optimization and competitive research.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader organization?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?
• How does the company measure and track the success of its Google Ads campaigns?
• What are the biggest challenges facing the company's paid media portfolio, and how can this role help address them?

ASSUMPTION: These key questions help candidates better understand the role, the team, and the company's approach to performance marketing. They also demonstrate the candidate's interest in the role and their ability to think critically about the company's challenges and opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with Google Ads and relevant campaign management skills
• Prepare examples of your ability to manage large-scale budgets and meet ROAS and revenue KPIs
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.