📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Leon, Mexico (remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Fully remote
🚀 Job Overview
Key aspects of this role include:
- Strategizing, executing, and optimizing Google Ads campaigns across multiple channels and verticals
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
- Continuously monitoring campaign health and performing routine optimizations
ASSUMPTION: This role requires a high level of autonomy and strong analytical skills to succeed in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Drive the growth and profitability of Launch Potato's paid media portfolio by leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role involves a high degree of responsibility and requires strong organizational skills to manage multiple campaigns and shifting priorities within fast-paced deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Fluency in Spanish
ASSUMPTION: Candidates with experience in a similar role or relevant transferable skills may also be considered.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (USD) - This estimate is based on market research for similar roles in the digital marketing industry, considering the experience level and location.
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Launch Potato is a digital media company with a portfolio of brands and technologies, operating in the advertising services industry.
Company Size: Launch Potato has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Launch Potato was founded in 2014 and has since grown into a profitable, high-growth company with a diverse, international team.
Company Description:
- Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries.
- Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team.
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startups
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse team and international presence provide a unique work environment with opportunities for global collaboration and learning.
📊 Role Analysis
Career Level: This role is at the senior level, with opportunities for growth and leadership within the Paid Media team and broader organization.
Reporting Structure: The Senior Performance Marketing Manager reports directly to the Head of Paid Media and collaborates with cross-functional teams, including business leads, account managers, and the yield team.
Work Arrangement: This role is fully remote, with the option to work from Leon, Mexico, or any other location that aligns with the company's time zone preferences.
Growth Opportunities:
- Advancement to a leadership role within the Paid Media team or broader organization
- Expansion of responsibilities to include additional channels or verticals
- Opportunities to mentor and develop junior team members
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Fully remote, with the option to work from Leon, Mexico, or any other location that aligns with the company's time zone preferences
Office Location(s): Leon, Mexico (remote)
Geographic Context:
- Leon, Mexico, is a vibrant city with a rich cultural heritage and a growing tech industry
- The remote work arrangement allows for flexibility and the opportunity to work from various locations
- The company's international team provides a diverse and inclusive work environment
Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones
ASSUMPTION: The remote work arrangement and flexible scheduling provide a high degree of work-life balance and the opportunity to work from various locations.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Technical assessment or case study
- Interview with the Head of Paid Media and/or other team members
- Final interview with the CEO or another executive team member
Key Assessment Areas:
- Technical expertise in Google Ads campaign management
- Analytical problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight your experience with Google Ads campaign management and optimization
- Include specific examples of your analytical problem-solving skills and how you've applied them in previous roles
- Tailor your resume and cover letter to emphasize your relevant skills and experience
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
ATS Keywords: Google Ads, campaign management, optimization, ROAS, revenue KPIs, cross-functional collaboration, data analysis, ad copywriting, budget management
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the number of applicants.
🛠️ Tools & Technologies
- Google Ads platform (Search, Display, Demand Gen, Performance Max, YouTube)
- Looker, Tableau, or equivalent data visualization tools
- Microsoft Excel (Pivot Tables, Vlookups)
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The tools and technologies listed are subject to change based on the company's evolving needs and industry trends.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Accountability and ownership
- Innovation and creativity
Work Style:
- Fast-paced and dynamic environment
- High degree of autonomy and responsibility
- Strong focus on results and performance
- Opportunities for growth and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment with a high degree of autonomy and responsibility?
- Are you comfortable working remotely and collaborating with a diverse, international team?
- Do you have a strong focus on results and performance, with a proven track record of meeting and exceeding KPIs?
ASSUMPTION: Candidates who align with Launch Potato's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple campaigns and shifting priorities within fast-paced deadlines
- Working remotely and collaborating with a diverse, international team across different time zones
- Keeping up with the latest trends and best practices in Google Ads campaign management and optimization
- Balancing the need for data-driven decision making with the ability to act quickly and decisively
ASSUMPTION: The challenges listed are common to roles of this nature and can be overcome with strong organizational skills, effective communication, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Senior SEM Manager or Senior PPC Manager, with a focus on Google Ads campaign management and optimization
- Unlike other roles in the industry, this position offers a high degree of autonomy and responsibility, with the opportunity to make a significant impact on the company's success
- Career paths for this role may include advancement to a leadership position within the Paid Media team or broader organization
ASSUMPTION: The comparison points listed are intended to provide context and help candidates understand the unique aspects of this role within the broader industry landscape.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads campaign strategy for a new vertical or product launch
- Optimizing an underperforming campaign to improve CTR, reduce CPA, and increase ROAS
- Conducting competitive research and intelligence to identify new growth and optimization opportunities
ASSUMPTION: The sample projects listed are intended to provide examples of the types of initiatives and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Paid Media team currently, and how can this role help address them?
- How does this role fit into the broader organizational structure, and what opportunities are there for growth and development?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Launch Potato support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexible scheduling?
ASSUMPTION: The interview questions listed are intended to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience with Google Ads campaign management and optimization
- Prepare for the technical assessment or case study by reviewing your knowledge of Google Ads and data analysis tools
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
- Follow up with the hiring team one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
