📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Manaus, Brazil (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Collaborating cross-functionally with internal stakeholders
- Continuously learning and staying ahead of platform and industry trends
ASSUMPTION: This role requires a high level of autonomy and strong analytical skills to manage complex campaigns and shifting priorities.
📋 Key Responsibilities
✅ Drive the growth and profitability of Launch Potato's paid media portfolio by leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role involves a high degree of responsibility and requires strong organizational skills to manage multiple campaigns and shifting priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Fluency in Portuguese
ASSUMPTION: Fluency in Portuguese is preferred but not required, as the role is remote and the team is global.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on experience and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work hours
- Remote work options
Working Hours: Full-time (40 hours/week) with flexible hours and a results-driven work environment
ASSUMPTION: The salary range is an estimate based on industry standards for a Senior Performance Marketing Manager role in Brazil.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- And paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team, which is reflected in its unique international team and global presence.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Head of Paid Media
Work Arrangement: Remote, with flexible hours and a results-driven work environment
Growth Opportunities:
- Potential to lead a team and mentor junior team members as the company grows
- Opportunities to expand skills and knowledge in digital marketing and advertising
- Possibility to take on additional responsibilities and advance within the company
ASSUMPTION: As a remote role, this position offers flexibility and the opportunity to work from anywhere, with a focus on results and performance.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Manaus, Brazil (remote)
Geographic Context:
- Manaus is the capital city of the state of Amazonas, Brazil
- The city is located in the Amazon rainforest and has a tropical climate
- Manaus is an important economic hub for the region, with a diverse economy driven by industries such as manufacturing, technology, and services
Work Schedule: Full-time (40 hours/week) with flexible hours and a results-driven work environment
ASSUMPTION: The remote work environment allows for a flexible schedule and the ability to work from anywhere, with a focus on results and performance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Technical interview with the Paid Media team lead
- Final interview with the Head of Paid Media
Key Assessment Areas:
- Google Ads expertise and campaign management skills
- Analytical problem-solving and data-driven decision-making
- Communication and collaboration skills
- Growth mindset and adaptability
Application Tips:
- Highlight relevant experience and achievements in Google Ads campaign management
- Include specific examples of data-driven optimizations and improvements made in previous roles
- Tailor your resume and cover letter to emphasize skills and experience relevant to this role
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, organizational skills, problem-solving, growth mindset, adaptability, competitive research, subject matter expertise
ASSUMPTION: The application process may vary, and additional steps or assessments may be included based on the candidate's qualifications and the company's needs.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data analysis
- Microsoft Excel
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: The tools and technologies required for this role may evolve over time as the company adopts new platforms and solutions.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision-making
- Continuous learning and improvement
- Collaboration and teamwork
- Entrepreneurial spirit
- Diversity, equity, and inclusion
Work Style:
- Results-driven and autonomous
- Adaptable and comfortable with shifting priorities
- Strong communication and collaboration skills
- Proactive and proactive problem-solving
Self-Assessment Questions:
- Do you thrive in a dynamic, test-and-learn environment with ever-evolving business priorities?
- Are you comfortable managing multiple campaigns and shifting priorities within fast-paced deadlines?
- Do you have strong analytical skills and the ability to leverage data to drive decisions?
ASSUMPTION: Launch Potato values a diverse, inclusive team and culture, and candidates who align with these values and demonstrate a strong work ethic and commitment to continuous learning will thrive in this environment.
⚠️ Potential Challenges
- Managing multiple campaigns and shifting priorities within fast-paced deadlines
- Staying up-to-date with the latest trends and best practices in Google Ads and digital marketing
- Collaborating effectively with a global, remote team
- Working independently and taking full ownership of campaign performance
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- This role is similar to a Senior Paid Media Manager or Senior SEM Manager position, but with a focus on Google Ads campaigns and a broader scope of responsibilities
- Compared to other roles in the industry, this position offers a high degree of autonomy and responsibility, with the opportunity to drive significant growth and profitability for the company's paid media portfolio
- Career progression may include taking on additional responsibilities, leading a team, or advancing to a director-level role
ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's growth and success, with a high degree of autonomy and responsibility.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads strategy for a new product launch
- Optimizing an underperforming campaign to improve ROAS and reduce CPA
- Conducting competitive research and analysis to identify new growth opportunities and optimize campaign performance
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary based on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Launch Potato support the professional development and growth of its employees?
- What are the most significant challenges facing the paid media team, and how can this role help address them?
- How does Launch Potato measure the success of this role, and what key performance indicators (KPIs) will be used to track progress?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: Launch Potato Careers
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of data-driven optimizations and improvements made in previous roles
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
