📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Riverside, CA (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving the growth and profitability of Launch Potato's paid media portfolio
- Leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
ASSUMPTION: This role requires a high level of autonomy and strategic thinking to manage complex campaigns and drive business growth.
📋 Key Responsibilities
✅ Drive the growth and profitability of Launch Potato's paid media portfolio by leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role requires a strong understanding of Google Ads and a data-driven approach to campaign management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Fluency in additional languages
ASSUMPTION: Candidates with experience in a similar role and a proven track record of driving campaign performance are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year
Benefits:
- Profit-sharing bonus
- Competitive benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on market rates for the nearest major metro area and may vary based on Launch Potato’s Levels Framework.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse team and international presence contribute to a dynamic and innovative work environment.
📊 Role Analysis
Career Level: Senior-level role with significant autonomy and responsibility
Reporting Structure: This role reports directly to the Head of Paid Media and may have supervisory responsibilities for junior team members
Work Arrangement: Remote, with the option to work on-site or hybrid
Growth Opportunities:
- Potential to expand the scope of responsibilities and lead a team
- Opportunities to work on diverse campaigns across various verticals
- Chance to grow with the company as it continues to expand its portfolio of brands and technologies
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote, with the option to work on-site or hybrid
Office Location(s): Riverside, CA (remote)
Geographic Context:
- Riverside, CA is located in the Inland Empire, approximately 60 miles east of Los Angeles
- The area offers a mix of urban and suburban living, with a variety of cultural attractions and outdoor recreation opportunities
- Riverside has a Mediterranean climate, with mild winters and hot summers
Work Schedule: Full-time (40 hours per week), with flexibility for a hybrid or remote arrangement
ASSUMPTION: The remote work arrangement allows for greater flexibility and work-life balance, while the option to work on-site or hybrid provides opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the Talent Acquisition team
- Technical interview with the Head of Paid Media or another senior team member
- Final interview with the Head of Paid Media and other key stakeholders
Key Assessment Areas:
- Google Ads expertise and campaign management skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Alignment with Launch Potato's company culture and values
Application Tips:
- Highlight relevant experience and achievements in Google Ads campaign management
- Include specific examples of data-driven decision-making and campaign optimizations
- Tailor your resume and cover letter to emphasize your fit for this role and the company's mission
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, trend identification, campaign strategy, creative experimentation, organizational skills, problem-solving, growth mindset
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, analytical thinking, and cultural fit within the company.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data analysis
- Microsoft Excel
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used within the digital marketing field.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and creativity
- Accountability and ownership
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you have a proven track record of driving campaign performance and meeting KPIs in a fast-paced environment?
- Are you comfortable working independently and taking full ownership of campaign management?
- Do you thrive in a collaborative, data-driven culture that values continuous learning and improvement?
ASSUMPTION: Launch Potato values a strong cultural fit and looks for candidates who align with their data-driven, collaborative, and innovative work style.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting aggressive ROAS and revenue KPIs
- Keeping up with the latest trends and best practices in Google Ads and the broader digital marketing landscape
- Balancing multiple campaigns and shifting priorities in a fast-paced environment
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges are inherent to the role and require a strong, experienced candidate to succeed.
📈 Similar Roles Comparison
- This role is similar to a Senior SEM Manager or Senior PPC Manager, but with a broader scope across multiple channels and verticals
- Unlike some roles in the industry, this position offers a high degree of autonomy and strategic decision-making
- Career progression may include moving into a leadership role or expanding into additional channels or platforms
ASSUMPTION: This role offers unique opportunities for growth and development within the digital marketing field.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads strategy for a new product launch, driving significant revenue growth and exceeding ROAS targets
- Optimizing an underperforming campaign through data analysis and creative experimentation, resulting in a 50% reduction in CPA and a 20% increase in ROAS
- Managing a team of junior campaign managers, providing guidance and mentorship to drive improved performance and career development
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Paid Media department?
- How does Launch Potato support the professional development and growth of its employees?
- What are the biggest challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- How does Launch Potato approach diversity, equity, and inclusion in its hiring and workplace practices?
- What are the key priorities for this role in the first 30-60-90 days?
ASSUMPTION: These questions will help assess the company culture, growth opportunities, and expectations for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your Google Ads campaign management achievements and data-driven decision-making
- Follow up with the Talent Acquisition team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
