📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: San Marcos, Alajuela, Costa Rica (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-05-22
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving the growth and profitability of Launch Potato's paid media portfolio
- Leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
- Staying ahead of platform and industry trends to proactively pursue performance improvements
ASSUMPTION: This role requires a high level of expertise in Google Ads campaign management and a strong analytical background to drive performance and growth.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns across channels, ensuring they meet established goals
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple campaigns and shifting priorities within fast-paced deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Fluency in Spanish
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the company's international presence and the nature of the work.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Performance Marketing Manager role with 5-10 years of experience in a remote setting, the estimated salary range is $80,000 - $120,000 USD per year.
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Launch Potato is a digital media company operating in the Advertising Services industry, with a focus on connecting advertisers to customers throughout the consumer journey.
Company Size: Launch Potato has 51-200 employees, providing a mid-sized company environment that offers opportunities for growth and impact while maintaining a relatively flat organizational structure.
Founded: Launch Potato was founded in 2014 and has since grown into a successful digital media company with a global presence.
Company Description:
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
- The company's portfolio includes brands and technologies that help customers discover new products and services that make their lives better.
- Launch Potato is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries.
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startups
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's success is driven by its diverse, energetic culture and high-performing, entrepreneurial team, which values collaboration, innovation, and continuous learning.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and autonomy in managing Google Ads campaigns and driving performance improvements.
Reporting Structure: The Senior Performance Marketing Manager reports directly to the Paid Media team and collaborates closely with business leads, account managers, and the yield team.
Work Arrangement: This role is remote, with flexible scheduling to accommodate different time zones and work-life balance.
Growth Opportunities:
- Expanding the scope of Google Ads campaigns managed
- Taking on additional responsibilities within the Paid Media team or across other departments
- Developing expertise in new advertising platforms or channels
- Contributing to the company's growth and success through innovative strategies and campaigns
ASSUMPTION: Launch Potato's fast-paced and dynamic environment offers ample opportunities for professional growth and development for motivated individuals.
🌍 Location & Work Environment
Office Type: Remote, with no physical office requirement
Office Location(s): San Marcos, Alajuela, Costa Rica (remote)
Geographic Context:
- San Marcos is a city in the Alajuela province of Costa Rica, known for its vibrant culture, beautiful landscapes, and growing tech industry.
- The Alajuela province is the second-most populous province in Costa Rica, with a diverse economy that includes agriculture, manufacturing, and services.
- Costa Rica is a Central American country known for its ecotourism, biodiversity, and commitment to environmental sustainability.
Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones and work-life balance
ASSUMPTION: The remote work arrangement allows for a flexible and balanced work environment, with the opportunity to work from various locations within Costa Rica or internationally.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical interview with the Paid Media team
- Final interview with the hiring manager or a panel of team members
Key Assessment Areas:
- Google Ads campaign management expertise
- Analytical problem-solving skills
- Communication and collaboration abilities
- Adaptability and growth mindset
Application Tips:
- Highlight specific examples of successful Google Ads campaigns managed and the results achieved
- Tailor your resume and cover letter to emphasize relevant skills and experiences for this role
- Demonstrate your understanding of Launch Potato's business and the role's responsibilities in your application materials
ATS Keywords: Google Ads, Campaign Management, Budget Management, Analytical Skills, Ad Copywriting, Creative Development, Collaboration, Communication, Performance Optimization, Data Analysis, Organizational Skills, Problem-Solving, Growth Mindset, Adaptability, Reporting, Competitive Research
ASSUMPTION: Launch Potato uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume and cover letter can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data analysis and visualization
- Microsoft Excel
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities within the Paid Media team.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and creativity
- Customer-centric approach
Work Style:
- Autonomous and self-directed
- Adaptable and flexible
- Results-oriented and performance-driven
- Strong communication and collaboration skills
- Ability to work effectively in a remote, global team
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in Google Ads campaign management?
- Can you provide an example of a time when you had to adapt to a significant change in a campaign or project, and how did you handle it?
- How do you prioritize and manage multiple campaigns and shifting priorities within fast-paced deadlines?
ASSUMPTION: Launch Potato values candidates who are a strong cultural fit, with a focus on data-driven decision making, continuous learning, and collaboration.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently may require long hours and close monitoring of campaign performance
- Working remotely may present challenges in maintaining work-life balance and staying connected with the team
- Keeping up with the fast-paced and dynamic nature of the digital advertising industry may require continuous learning and adaptation
- Collaborating effectively with a global, remote team may present communication and time zone challenges
ASSUMPTION: While Launch Potato offers a flexible and remote work environment, candidates should be prepared to manage their time effectively and maintain strong communication with their team.
📈 Similar Roles Comparison
- Compared to other Senior Performance Marketing Manager roles, this position may offer more autonomy and responsibility for campaign management and optimization
- Launch Potato's focus on data-driven decision making and continuous learning may provide more opportunities for professional growth and development than other companies in the industry
- As a mid-sized company, Launch Potato may offer more opportunities for career advancement and impact than larger enterprises, while still providing the resources and support of a well-established organization
ASSUMPTION: Candidates should research similar roles and companies in the industry to better understand the unique opportunities and challenges presented by this position at Launch Potato.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads campaign strategy for a new product launch, including keyword research, ad copy creation, and bidding strategy optimization
- Analyzing campaign performance data to identify trends and opportunities for improvement, and presenting findings and recommendations to the Paid Media team and stakeholders
- Collaborating with the creative team to develop and test new ad creative assets, and optimizing campaigns based on performance data and user feedback
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives a Senior Performance Marketing Manager might undertake at Launch Potato, but the specific projects and tasks may vary depending on the candidate's role and the team's priorities.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign management process for a new Google Ads campaign, from planning and execution to optimization and reporting?
- How does the Paid Media team collaborate with other departments, such as business leads, account managers, and the yield team, to ensure campaign success and maximize outcomes?
- What opportunities are there for professional growth and development within the Paid Media team and across other departments at Launch Potato?
- How does Launch Potato support work-life balance for remote employees, and what resources are available to help manage time effectively and maintain productivity?
- Can you provide an example of a time when the company faced a significant challenge or setback, and how did the team work together to overcome it?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role, the team, and the company culture, and demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Launch Potato Careers
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your expertise in Google Ads campaign management and optimization
- Prepare for the interview by researching Launch Potato's business and the role's responsibilities, and practicing your responses to common interview questions
- Follow up with the hiring manager or HR team within one week of submitting your application to express your interest and reiterate your qualifications for the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
