📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Alpharetta, GA (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (with flexibility for on-site work)
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio through Google Ads campaigns
- Leading strategy, execution, and optimization of campaigns across multiple channels and verticals
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
- Proactively pursuing performance improvements and staying ahead of platform and industry trends
ASSUMPTION: This role requires a high level of independence and initiative, with a focus on driving results through data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role requires a strong focus on data analysis, campaign optimization, and cross-functional collaboration to drive successful outcomes.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Fluency in additional languages
ASSUMPTION: Candidates with a proven track record in managing Google Ads campaigns and strong analytical skills will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time (40 hours per week) with flexibility for on-site work
ASSUMPTION: Salary and benefits are competitive and commensurate with industry standards for similar roles and experience levels.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees (small to mid-sized company, offering a dynamic and entrepreneurial work environment)
Founded: 2014 (with a history of growth and expansion in the digital advertising industry)
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's diverse team and international presence offer unique opportunities for collaboration and growth.
📊 Role Analysis
Career Level: Senior (with opportunities for growth and leadership within the Paid Media team)
Reporting Structure: This role reports directly to the Head of Paid Media and works closely with cross-functional teams, including business leads, account managers, and the yield team
Work Arrangement: Remote (with flexibility for on-site work, allowing for a blend of independent work and in-person collaboration)
Growth Opportunities:
- Potential to lead and mentor junior team members as the team grows
- Opportunities to expand responsibilities and take on new challenges as the company continues to scale
- Possibility to transition into a leadership role within the Paid Media team or explore other opportunities within the organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote (with flexibility for on-site work in Alpharetta, GA)
Office Location(s): Alpharetta, GA (with the option to work remotely)
Geographic Context:
- Alpharetta, GA is a suburban city located approximately 25 miles north of Atlanta, offering a mix of urban and suburban living
- The area is known for its high quality of life, with excellent schools, numerous parks, and a variety of dining and entertainment options
- Alpharetta is home to a diverse and growing tech industry, providing ample opportunities for networking and professional development
Work Schedule: Full-time (40 hours per week) with flexibility for on-site work
ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, while the option for on-site work provides opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Initial screening call with the Talent Acquisition team to discuss the role and assess cultural fit
- Technical interview with the Head of Paid Media to evaluate Google Ads expertise and campaign management skills
- Final interview with the Head of Paid Media and a senior team member to discuss the role's fit with the team and company goals
Key Assessment Areas:
- Google Ads expertise and campaign management skills
- Analytical problem-solving and data-driven decision making
- Collaboration and communication skills
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight specific examples of successful Google Ads campaigns and the strategies used to optimize performance
- Tailor your resume and cover letter to emphasize relevant skills and experiences for this role
- Prepare questions in advance to demonstrate your interest in the role and the company
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, competitive research, problem-solving, organizational skills, growth mindset, adaptability
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the team.
🛠️ Tools & Technologies
- Google Ads platform (Search, Display, Demand Gen, Performance Max, YouTube)
- Looker, Tableau, or equivalent data visualization tools
- Microsoft Excel (Pivot Tables, Vlookups)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: Familiarity with the Google Ads platform and relevant data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven: Launch Potato values results and continuous improvement
- Collaborative: The company fosters a culture of teamwork and cross-functional collaboration
- Innovative: Launch Potato encourages creativity and experimentation in driving growth and success
Work Style:
- Data-driven: Decisions are made based on data and analytics
- Dynamic: The work environment is fast-paced and ever-evolving
- Entrepreneurial: Launch Potato values initiative, innovation, and a growth mindset
Self-Assessment Questions:
- Do you thrive in a data-driven, performance-oriented environment?
- Are you comfortable working independently and taking ownership of campaign performance?
- Do you have a growth mindset and a willingness to adapt to new tools and strategies?
ASSUMPTION: Candidates who align with Launch Potato's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting KPIs independently may require long hours and close monitoring of campaign performance
- Keeping up with platform updates and industry trends may necessitate ongoing learning and adaptation
- Collaborating effectively with cross-functional teams may require strong communication and project management skills
- Working remotely may present unique challenges in maintaining productivity and work-life balance
ASSUMPTION: These challenges can be overcome with strong time management, communication, and adaptability skills, as well as a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role differs from other performance marketing roles in its focus on Google Ads campaigns and the need for deep expertise in the Google Ads ecosystem
- Industry-specific context: The digital advertising industry is dynamic and competitive, with a constant evolution of platforms, tools, and best practices
- Career path comparison: This role offers opportunities for growth and leadership within the Paid Media team, as well as potential transitions into other areas of the business
ASSUMPTION: This role offers unique opportunities for growth and development within the digital advertising industry, with a focus on Google Ads campaigns and a data-driven approach to performance optimization.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads strategy for a new product launch, including targeting, bidding, and creative experimentation
- Optimizing an existing Google Ads campaign to reduce CPA and increase ROAS, with a focus on improving ad copy and targeting
- Conducting competitive research and analysis to identify new growth opportunities and optimize campaign performance
ASSUMPTION: These sample projects illustrate the data-driven, strategic, and creative approach required for success in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Paid Media team currently, and how can this role help address them?
- How does this role collaborate with other teams within the organization, and what are the key priorities for the first 90 days?
- What opportunities are there for growth and development within the Paid Media team and the organization as a whole?
- How does Launch Potato support work-life balance for remote employees?
- What are the most important qualities and skills for success in this role, according to the team?
ASSUMPTION: These questions demonstrate your interest in the role and the company, as well as your commitment to understanding the team's priorities and dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for your interviews by researching Launch Potato and the digital advertising industry, and practicing your responses to common interview questions
- Follow up with the Talent Acquisition team after your interviews to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
