📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Tucson, AZ (remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote-friendly
🚀 Job Overview
Key aspects of this role include:
- Strategic planning, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills and experience using data visualization tools like Looker or Tableau
- Collaboration with cross-functional teams to maximize campaign outcomes
ASSUMPTION: This role requires a high level of autonomy and strong decision-making skills. Candidates should be comfortable working independently and taking full ownership of campaign performance.
📋 Key Responsibilities
✅ Drive the growth and profitability of Launch Potato's paid media portfolio by leading Google Ads campaigns
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends and provide performance updates
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
ASSUMPTION: This role involves a high degree of complexity, with multiple campaigns and shifting priorities. Candidates should be comfortable managing multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns, with experience across multiple campaign types beyond Search
Required Skills:
- Proven expertise in Google Ads (Search, Display, Demand Gen, Performance Max, YouTube)
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Google's Performance Max campaigns
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the work and the company's international team.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, with flexible hours and a results-driven work environment
ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in the nearest major metro area. Final compensation will be determined based on Launch Potato’s Levels Framework and the candidate's performance.
📌 Applicant Insights
🔍 Company Context
Industry: Launch Potato is a digital media company operating in the advertising services industry, with a focus on connecting advertisers to customers throughout the consumer journey
Company Size: Launch Potato has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact
Founded: Launch Potato was founded in 2014 and is headquartered in Delray Beach, Florida, with a unique international team across over a dozen countries
Company Description:
- Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- The company's success comes from a diverse, energetic culture and high-performing, entrepreneurial team
- Launch Potato is always looking for like-minded teammates and partners to join its mission
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's unique international team and diverse culture provide a rich environment for learning and growth, with opportunities to work with colleagues from various backgrounds and perspectives.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of expertise and autonomy in managing Google Ads campaigns
Reporting Structure: The Senior Performance Marketing Manager will report directly to the Head of Paid Media and work closely with cross-functional teams, including business leads, account managers, and the yield team
Work Arrangement: This role is remote-friendly, with flexible hours and a results-driven work environment. While the company is headquartered in Delray Beach, Florida, the team is spread across over a dozen countries
Growth Opportunities:
- Potential to expand the scope of responsibilities and manage a team as the company grows
- Opportunities to learn and develop skills in new areas, such as emerging advertising platforms or technologies
- Chance to make a significant impact on the company's growth and success in the paid media space
ASSUMPTION: Given the company's focus on growth and performance, there are ample opportunities for career advancement and skill development in this role.
🌍 Location & Work Environment
Office Type: While Launch Potato has a headquarters in Delray Beach, Florida, this role is remote-friendly, allowing for flexible work arrangements
Office Location(s): Tucson, AZ (remote)
Geographic Context:
- Tucson, Arizona, offers a warm, desert climate with ample sunshine and a variety of outdoor activities
- The city is home to a diverse population and a vibrant arts and culture scene
- Tucson is also a hub for technology and innovation, with a growing startup ecosystem
Work Schedule: Full-time, with flexible hours and a results-driven work environment
ASSUMPTION: The remote-friendly work arrangement provides flexibility and the opportunity to work from a location that best suits the candidate's needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical interview with the Head of Paid Media
- Final interview with the CEO
Key Assessment Areas:
- Google Ads expertise and campaign management skills
- Analytical problem-solving and data-driven decision-making
- Communication and collaboration skills
- Adaptability and growth mindset
Application Tips:
- Highlight specific examples of successful Google Ads campaigns you've managed, including strategies, optimizations, and results
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
- Prepare questions about the company's growth plans and the team's priorities for your first 90 days
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, trend identification, competitive research, problem-solving, organizational skills, growth mindset, adaptability
ASSUMPTION: The interview process may vary depending on the candidate's background and the company's current hiring needs.
🛠️ Tools & Technologies
- Google Ads platform (Search, Display, Demand Gen, Performance Max, YouTube)
- Data visualization tools (Looker, Tableau, or equivalent)
- Microsoft Excel (Pivot Tables, Vlookups)
- Project management tools (Asana, Trello, or similar)
ASSUMPTION: While not explicitly stated, proficiency in Google's Ads platform and relevant data visualization tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Diverse and inclusive
Work Style:
- Results-driven and autonomous
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment with shifting priorities?
- Are you comfortable working independently and taking full ownership of campaign performance?
- Do you enjoy collaborating with cross-functional teams and contributing to a diverse, inclusive culture?
ASSUMPTION: Launch Potato values a diverse, energetic culture and high-performing, entrepreneurial team. Candidates should be comfortable working in a fast-paced, dynamic environment and contributing to the company's growth and success.
⚠️ Potential Challenges
- Managing multiple campaigns and shifting priorities within fast-paced deadlines
- Working independently and taking full ownership of campaign performance
- Adapting to a dynamic, test-and-learn environment with ever-evolving business priorities
- Collaborating effectively with a diverse, international team across multiple time zones
ASSUMPTION: The fast-paced, dynamic nature of the role and the diverse, international team may present unique challenges that require strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- This role focuses specifically on Google Ads campaigns, whereas similar roles may encompass a broader range of advertising platforms and channels
- Launch Potato's unique international team and diverse culture provide a rich environment for learning and growth, with opportunities to work with colleagues from various backgrounds and perspectives
- Career advancement opportunities may include expanding the scope of responsibilities and managing a team as the company grows
ASSUMPTION: While this role is focused on Google Ads campaigns, the company's diverse, international team and growth opportunities make it a unique and attractive option for candidates seeking to advance their careers in performance marketing.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads strategy for a new product launch, including keyword research, ad copy creation, and bidding strategy optimization
- Analyzing campaign performance data to identify trends and make data-driven optimizations, resulting in a 20% increase in CTR and a 15% reduction in CPA
- Collaborating with cross-functional teams to develop and implement a competitive research and intelligence strategy, leading to the identification of new growth opportunities and a 15% increase in revenue
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, including strategic planning, data analysis, optimization, and collaboration.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 90 days?
- How does this role fit into the company's overall growth plans for the paid media portfolio?
- What opportunities are there for career advancement and skill development in this role?
- How does the company support work-life balance for remote employees?
- What is the team's approach to collaboration and communication, particularly with a diverse, international team?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company's growth plans, and the team's work environment, while also providing valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
- Prepare questions about the company's growth plans and the team's priorities for your first 90 days
- If selected for an interview, be prepared to discuss specific examples of successful Google Ads campaigns you've managed, including strategies, optimizations, and results
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
