📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Boulder, CO (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Boulder, CO)
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
- Proactively pursuing performance improvements and staying ahead of platform and industry trends
ASSUMPTION: This role requires a high level of autonomy and ownership, with a focus on driving results through data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role involves a high degree of technical proficiency, requiring a deep understanding of the Google Ads ecosystem and the ability to optimize complex campaign structures independently.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in Google Ads and relevant analytical tools is essential for this role. Additionally, experience with Performance Max campaigns and fluency in additional languages may provide a competitive edge.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, with a flexible work arrangement that allows for remote work from Boulder, CO
ASSUMPTION: The salary range provided is an estimate based on market rates for the nearest major metro and Launch Potato’s Levels Framework. Actual compensation may vary based on company and personal performance.
📌 Applicant Insights
🔍 Company Context
Industry: Launch Potato operates in the Advertising Services industry, focusing on connecting advertisers to customers throughout the consumer journey, from awareness to consideration to purchase.
Company Size: Launch Potato is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.
Founded: Launch Potato was founded in 2014 and is headquartered in Delray Beach, Florida, with a unique international team across over a dozen countries.
Company Description:
- As The Discovery and Conversion Company, Launch Potato's brands and technologies help customers discover new products and services that make their lives better.
- The company is committed to having a diverse, inclusive team and culture, valuing diversity, equity, and inclusion.
- Launch Potato is an Equal Employment Opportunity company, not discriminating based on race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, veteran status, disability, or other applicable legally protected characteristics.
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse range of specialties reflects its comprehensive approach to digital marketing and advertising, enabling it to connect with customers across various touchpoints in the consumer journey.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and autonomy in managing Google Ads campaigns and driving growth for Launch Potato's paid media portfolio.
Reporting Structure: The Senior Performance Marketing Manager reports directly to the Paid Media team and collaborates closely with business leads, account managers, and the yield team.
Work Arrangement: This role offers a flexible work arrangement, allowing for remote work from Boulder, CO, with the expectation of occasional on-site collaboration with the team.
Growth Opportunities:
- As Launch Potato continues to grow, there may be opportunities for the incumbent to take on additional responsibilities or move into a leadership role within the Paid Media team.
- Given the company's diverse range of specialties, there may also be opportunities to explore other areas of digital marketing and advertising.
ASSUMPTION: While not explicitly stated, growth opportunities within Launch Potato may be available based on the individual's performance, the company's growth, and the evolving needs of the business.
🌍 Location & Work Environment
Office Type: Launch Potato's headquarters is located in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. This role is remote, with the expectation of occasional on-site collaboration with the team.
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Boulder, CO, where this role is based, offers a high quality of life, with abundant outdoor recreation opportunities, a thriving tech industry, and a vibrant cultural scene.
- Delray Beach, FL, where Launch Potato's headquarters is located, is a coastal city with a lively arts and entertainment district, offering a mix of urban and beach lifestyles.
Work Schedule: Full-time, with a flexible work arrangement that allows for remote work from Boulder, CO, with the expectation of occasional on-site collaboration with the team.
ASSUMPTION: The remote work arrangement for this role may provide greater flexibility and work-life balance, while occasional on-site collaboration may foster stronger team cohesion and knowledge sharing.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screen with the hiring manager
- In-depth interview with the Paid Media team and other stakeholders
- Final interview with the company's leadership team
- Background check and offer extension
Key Assessment Areas:
- Technical proficiency in Google Ads and relevant analytical tools
- Data-driven decision-making and problem-solving skills
- Collaboration and communication skills
- Alignment with Launch Potato's values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Google Ads and data-driven marketing strategies in your application materials
- Prepare for interview questions that focus on your technical expertise, problem-solving skills, and cultural fit with Launch Potato
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data reporting, creative asset management, competitive research, problem-solving, organizational skills, growth mindset, adaptability
ASSUMPTION: Applicants should focus on demonstrating their technical proficiency, data-driven approach, and cultural fit with Launch Potato throughout the application and interview process.
🛠️ Tools & Technologies
- Google Ads platform
- Looker, Tableau, or equivalent analytical tools
- Microsoft Excel
- Project management tools (e.g., Asana, Trello, Monday.com)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Proficiency in the Google Ads platform and relevant analytical tools is essential for this role. Additionally, experience with project management and communication tools may be beneficial for collaboration and task management.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Customer-centric approach
- Innovation and creativity
Work Style:
- Highly autonomous and self-driven
- Results-oriented and performance-focused
- Strong collaboration and communication skills
- Adaptable and open to feedback
- Proactive and solutions-oriented
Self-Assessment Questions:
- How do you approach data-driven decision making in your current role, and how would you apply this to Google Ads campaign management?
- Describe a time when you had to collaborate with cross-functional teams to achieve a common goal. What was the outcome, and what did you learn?
- How do you stay up-to-date with the latest trends and best practices in Google Ads and digital marketing more broadly?
ASSUMPTION: Applicants should assess their alignment with Launch Potato's values and work style throughout the application and interview process, demonstrating their fit with the company culture.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently may require exceptional time management and prioritization skills
- Collaborating with cross-functional teams and stakeholders may present communication and coordination challenges
- Keeping up with the latest trends and best practices in Google Ads and digital marketing may require continuous learning and adaptation
- Occasional on-site collaboration may present logistical challenges for remote workers
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Compared to other Senior Performance Marketing Manager roles, this position may offer greater autonomy and ownership of campaign life cycles, with a focus on driving growth and profitability for Launch Potato's paid media portfolio
- As a mid-sized company, Launch Potato may provide a more collaborative and agile work environment compared to larger enterprises, with greater opportunities for input and influence on campaign strategy and execution
- Career progression in this role may involve moving into a leadership position within the Paid Media team or exploring other areas of digital marketing and advertising within Launch Potato
ASSUMPTION: Applicants should consider the unique aspects of this role and how they align with their career goals and preferences when comparing it to similar positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads campaign strategy for a new product launch, including targeting, bidding, and creative experimentation
- Optimizing an existing Google Ads campaign to reduce CPA and increase ROAS, with a focus on data-driven decision making and continuous improvement
- Collaborating with the creative team to develop compelling ad copy and creative materials for a series of Google Ads campaigns, with a focus on driving higher CTR and conversion rates
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Senior Performance Marketing Manager role, highlighting the importance of data-driven decision making, collaboration, and continuous optimization.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign life cycle for a Google Ads campaign at Launch Potato, and how this role would be involved in each stage?
- How does the Paid Media team collaborate with other departments, such as the yield team and business leads, to ensure campaign success and maximize outcomes?
- What opportunities are there for professional growth and development within the Paid Media team and Launch Potato more broadly?
- How does Launch Potato support work-life balance for its employees, particularly for remote workers?
- Can you provide an example of a time when a Senior Performance Marketing Manager at Launch Potato had to pivot or adapt their strategy due to changing market conditions or campaign performance?
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role, the team, and the company, ensuring a strong fit with their career goals and preferences.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://launchpotato.com/careers?utm_source=greenhouse&utm_medium=jobpost&utm_campaign=lp-job-board-2-careers
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on Google Ads, campaign management, and data-driven marketing strategies
- Prepare for interview questions that focus on your technical expertise, problem-solving skills, and cultural fit with Launch Potato
- If invited to interview, be prepared to discuss your approach to data-driven decision making, collaboration, and continuous optimization in the context of Google Ads campaign management
- Follow up with the hiring manager within one week of your interview to express your continued interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
