📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: New Haven, CT (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
ASSUMPTION: This role requires a high level of autonomy and strong analytical skills to succeed in a fast-paced, performance-driven environment.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role involves a high degree of technical proficiency and requires a deep understanding of the Google Ads ecosystem.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Fluency in additional languages
ASSUMPTION: Candidates with experience in a similar role or industry will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits
Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: Salary and benefits are subject to change based on company and personal performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- And paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse team and international presence contribute to a dynamic and innovative work environment.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Head of Paid Media and may oversee junior team members
Work Arrangement: Remote, with flexibility for on-site work as needed
Growth Opportunities:
- Potential to lead a team and mentor junior team members
- Opportunity to expand responsibilities based on performance and company growth
- Chance to work on diverse campaigns across multiple verticals and channels
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company.
🌍 Location & Work Environment
Office Type: Remote, with an option to work on-site in Delray Beach, Florida
Office Location(s): Delray Beach, Florida
Geographic Context:
- New Haven, Connecticut, offers a mix of urban and suburban living, with a vibrant arts and culture scene
- The area is home to several major universities and has a strong job market
- Connecticut has a cost of living that is higher than the national average
Work Schedule: Full-time, with flexibility for remote work
ASSUMPTION: The remote work option provides flexibility and may reduce commuting time and costs.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the HR team
- Technical interview with the Paid Media team
- Final interview with the Head of Paid Media
Key Assessment Areas:
- Technical proficiency in Google Ads campaign management
- Analytical problem-solving skills
- Communication and collaboration skills
- Adaptability and growth mindset
Application Tips:
- Highlight relevant experience and achievements in Google Ads campaign management
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral and situational interview questions that focus on problem-solving, collaboration, and adaptability
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, trend identification, competitive research, organizational skills, problem-solving, growth mindset, adaptability
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, analytical problem-solving abilities, and cultural fit within the company.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data analysis
- Microsoft Excel
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Adaptable
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Cross-functional and collaborative
- Performance-focused and results-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, performance-driven environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have strong analytical skills and a data-driven approach to decision-making?
- Are you a collaborative team player who can work effectively with cross-functional stakeholders?
ASSUMPTION: Candidates who align with Launch Potato's values and work style will be a strong fit for this role.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting KPIs independently can be challenging and stressful
- Working remotely requires strong self-motivation and time management skills
- Keeping up with the latest trends and best practices in Google Ads campaign management can be demanding
- Collaborating effectively with cross-functional teams can be complex and time-consuming
ASSUMPTION: These challenges can be overcome with strong technical skills, a growth mindset, and effective communication and collaboration skills.
📈 Similar Roles Comparison
- Compared to other Senior Performance Marketing Manager roles, this position offers a higher degree of autonomy and responsibility for campaign management
- Launch Potato's international team and diverse portfolio of brands and technologies provide unique opportunities for growth and learning
- This role offers a clear path for career progression within the company, with opportunities to lead a team and mentor junior team members
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads campaign strategy for a new product launch
- Optimizing an existing campaign to improve ROAS and reduce CPA, with a focus on data-driven decision-making
- Collaborating with the creative team to develop and test new ad copy and creative assets for a performance marketing campaign
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Paid Media department?
- How does Launch Potato support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Launch Potato measure and track the success of its Google Ads campaigns?
- What is the company's approach to work-life balance, particularly for remote employees?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Launch Potato and practicing your responses to common interview questions
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
