Senior Performance Marketing Manager:in (all genders) Vollzeit

📌 Core Information

🔹 Job Title: Senior Performance Marketing Manager:in (all genders) Vollzeit

🔹 Company: BARFER’S

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Food and Beverage Manufacturing

🔹 Date Posted: 2025-06-13

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and managing paid advertising channels for customer acquisition
• Creating and optimizing data-driven performance marketing strategies
• Collaborating with cross-functional teams to improve customer retention and CAC
• Analyzing market trends and competitor activities to stay ahead of the curve

ASSUMPTION: This role requires a strategic mindset and strong analytical skills to continuously optimize marketing efforts and drive business growth.

📋 Key Responsibilities

✅ Planning, steering, and scaling all paid advertising channels (Google, YouTube, Affiliate, Display, Meta, TikTok)

✅ Developing data-based performance marketing strategies for D2C campaigns with a focus on subscription models

✅ Conceptualizing and testing creative campaigns, including creative briefing, ad copy, and video/static evaluation

✅ Managing retargeting, upselling, and subscription renewal along the customer journey

✅ Optimizing CAC, ROAS, LTV, and retention rates

✅ A/B testing and landing page optimization in collaboration with the design and e-commerce team

✅ Setting up and monitoring tracking infrastructure (GA4, GTM, Meta CAPI, etc.)

✅ Conducting competitor and market analyses, trend scouting, and technology monitoring

✅ Managing external agencies

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data analysis to drive marketing performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4-6 years in performance marketing, ideally in D2C or subscription commerce

Required Skills:

• Proven expertise in SEA (Search Engine Advertising)
• Strong analytical skills and data-driven mindset
• Creative approach to campaign development
• Experience leading external agencies or freelancers
• Fluency in German (C1 level or above)

Preferred Skills:

• Experience in the pet food, FMCG, or food industry
• Basic knowledge of SEO, email marketing, and CRM
• Passion for animals (dogs or cats) and interest in working in a pet-friendly office

ASSUMPTION: Candidates should have a strong background in performance marketing and a proven track record of driving customer acquisition and retention.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and industry standards for a senior marketing role in Berlin)

Benefits:

• Employee discount on all BARFER’S products
• 30 days of vacation per year
• Birthday off
• Monthly BARFER’S card worth €50
• Attractive salary package including Germany ticket subsidy, job bike, and more

Working Hours: Full-time (40 hours per week) with flexible remote work options

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Berlin, taking into account the company size and the level of responsibility required for this position.

📌 Applicant Insights

🔍 Company Context

Industry: BARFER’S operates in the pet food manufacturing sector, focusing on producing high-quality, natural pet food based on the BARF (Biologically Appropriate Raw Food) principle.

Company Size: BARFER’S has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: BARFER’S was founded in 2011, with a mission to revolutionize the pet food market by providing artgerechte (biologically appropriate) nutrition for dogs and cats.

Company Description:

• BARFER’S develops and produces premium dog and cat food based on the BARF principle in its own Berlin manufactory.
• The company sells its products through its online shop and eight retail stores in Berlin, Potsdam, and Hamburg, as well as through selected B2B partners.
• BARFER’S aims to make BARF feeding the new standard in pet nutrition, focusing on animal health and well-being.

Company Specialties:

• Pet food production
• E-commerce
• D2C sales
• Pet nutrition

Company Website: www.barfers.com

ASSUMPTION: BARFER’S is a mission-driven company focused on improving pet health through natural, high-quality nutrition, providing a unique work environment for candidates passionate about animals and pet care.

📊 Role Analysis

Career Level: This role is a senior-level position, offering opportunities for strategic decision-making and team leadership.

Reporting Structure: The Senior Performance Marketing Manager reports directly to the Head of Marketing and works closely with cross-functional teams, including e-commerce, design, and product management.

Work Arrangement: This role operates on a hybrid work arrangement, with three office days per week and flexible remote work options.

Growth Opportunities:

• Expanding the marketing team and taking on more responsibilities as the company grows
• Developing expertise in subscription-based marketing and customer retention strategies
• Potential career progression into a marketing director or head of marketing role

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding company.

🌍 Location & Work Environment

Office Type: BARFER’S has a modern, pet-friendly office in Berlin, providing a collaborative and engaging work environment.

Office Location(s): Großbeerenstraße 172, Berlin, 12277, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• The office is located in the Neukölln district, offering easy access to public transportation and various amenities
• Berlin has a relatively low cost of living compared to other major European cities

Work Schedule: Full-time (40 hours per week) with flexible remote work options and the possibility of working from home two days per week

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Head of Marketing and relevant team members
• Case study or assignment to assess practical skills
• Final interview with the CEO or another senior stakeholder

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven mindset
• Creativity and innovation in campaign development
• Leadership and team management skills
• Cultural fit and alignment with BARFER’S values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your achievements in performance marketing and customer acquisition
• Demonstrate your understanding of the pet food industry and BARFER’S mission
• Prepare thoughtful questions to ask during the interview, focusing on the company's growth plans and marketing strategies

ATS Keywords: Performance Marketing, D2C, Subscription Models, Customer Acquisition, CAC Optimization, A/B Testing, Analytics, Creative Campaigns, Market Analysis, Agency Management, SEA, Retention Strategies, Upselling, Trend Scouting

ASSUMPTION: BARFER’S uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads (Facebook, Instagram)
• TikTok Ads
• Affiliate marketing platforms
• Analytics tools (GA4, Looker Studio)
• Project management tools (Asana, Trello)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, and candidates should be comfortable working with a variety of marketing technologies.

👔 Cultural Fit Considerations

Company Values:

• Natural
• Artgerecht
• Individuell

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Innovative and creative

Self-Assessment Questions:

• Do you share BARFER’S commitment to providing artgerechte (biologically appropriate) nutrition for pets?
• Are you comfortable working in a dynamic, growing environment with a mix of in-office and remote work?
• Do you thrive in a collaborative, team-based work culture?

ASSUMPTION: BARFER’S values a strong cultural fit, and candidates who align with the company's mission and values are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple paid advertising channels and optimizing performance across all platforms
• Balancing strategic planning and hands-on execution in a fast-paced, growing environment
• Adapting to changes in market trends and consumer behavior
• Collaborating effectively with cross-functional teams and external agencies

ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to work effectively in a dynamic, growing environment.

📈 Similar Roles Comparison

• Unlike traditional FMCG or food manufacturing companies, BARFER’S focuses on a single, niche product category (pet food) with a strong emphasis on natural, artgerechte nutrition
• This role requires a unique blend of performance marketing expertise, data-driven decision-making, and a deep understanding of the pet food industry and consumer behavior
• Career progression in this role may involve expanding into marketing leadership or specializing in subscription-based marketing strategies

ASSUMPTION: This role offers a unique opportunity to work in a growing, mission-driven company focused on improving pet health and well-being through natural, high-quality nutrition.

📝 Sample Projects

• Developing and executing a targeted social media campaign to drive customer acquisition and brand awareness
• Optimizing Google Ads performance through A/B testing and data-driven decision-making
• Conducting a comprehensive market analysis to identify trends and opportunities in the pet food industry

ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for this role, demonstrating the need for a strong strategic mindset, analytical skills, and creativity.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does BARFER’S plan to expand its marketing efforts and customer base in the coming years?
• What are the most significant challenges facing the marketing team, and how can this role help address them?
• How does BARFER’S support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the company's growth plans, marketing strategies, and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching BARFER’S, the pet food industry, and marketing trends
• Prepare thoughtful questions to ask during the interview, focusing on the company's growth plans and marketing strategies
• Follow up with the hiring manager within one week after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.