Senior Performance Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Senior Performance Marketing Manager (m/w/d)

🔹 Company: Start To Finish Consulting GmbH

🔹 Location: Remote (Germany)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-16

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Germany)

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and optimizing Meta and Google Ads campaigns with a significant ad spend (€700,000+ per month)
• Collaborating with the creative team to brainstorm new ad ideas
• Optimizing marketing funnels to improve performance
• Analyzing and reporting campaign performance using relevant KPIs
• Potential to take over the entire marketing department in the long term

ASSUMPTION: This role requires a high level of responsibility and autonomy, with a significant budget to manage. The ideal candidate will have proven experience in performance marketing and a data-driven mindset.

📋 Key Responsibilities

✅ Plan, execute, and optimize Meta and Google Ads campaigns with a significant ad spend (€700,000+ per month)

✅ Collaborate with the creative team to brainstorm new ad ideas

✅ Optimize marketing funnels to improve performance

✅ Analyze and report campaign performance using relevant KPIs

✅ Potential to take over the entire marketing department in the long term

ASSUMPTION: This role requires strong analytical skills, creativity, and a data-driven mindset. The ideal candidate will be comfortable working independently and making data-driven decisions.

🎯 Required Qualifications

Education: Not specified (assumed relevant degree or equivalent experience)

Experience: 3-5 years in performance marketing, specifically with Meta and Google Ads

Required Skills:

• Proven experience in performance marketing, particularly with Meta and Google Ads
• Strong analytical skills and data-driven mindset
• Fluency in German and English
• Proficient in tools such as Google Analytics, Meta Business Suite, Google Tag Manager, and tracking setups
• Creativity and a keen eye for engaging ad content

Preferred Skills:

• Experience with other marketing channels (e.g., SEO, email, CRM, social media)
• Knowledge of the fitness industry

ASSUMPTION: While not explicitly stated, a relevant degree or equivalent experience in marketing is assumed. The role requires a strong understanding of performance marketing and a data-driven approach.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and industry standards for senior performance marketing roles in Germany)

Benefits:

• Flexible working hours and location
• Professional development opportunities
• Monthly product allowance (e.g., protein shakes, supplements)
• Team retreats (3 times per year)

Working Hours: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The salary range is estimated based on industry standards for senior performance marketing roles in Germany. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, specializing in E-Commerce and FBA

Company Size: Small (2-10 employees), which may offer a more agile and entrepreneurial work environment

Founded: 2019, with a focus on recruiting A-players for E-Commerce and FBA companies

Company Description:

• Start To Finish is a recruiting boutique that supports startups and growth companies in filling key positions in their teams
• They have worked with over 100 satisfied customers, including Snocks, Seller X, Mellow Noir, Pets Deli, and many more
• Their mission is to help E-Commerce startups grow by providing them with the right talent

Company Specialties:

• Recruiting and headhunting for E-Commerce and FBA companies
• Active sourcing and employer branding

Company Website: starttofinish.de

ASSUMPTION: Start To Finish is a small, specialized recruiting agency with a focus on E-Commerce and FBA companies. They aim to provide their clients with high-quality talent to support their growth.

📊 Role Analysis

Career Level: Senior, with the potential to take on leadership responsibilities in the long term

Reporting Structure: This role reports directly to the business owner, with the potential to manage a team in the future

Work Arrangement: Remote (Germany), with flexible working hours and location

Growth Opportunities:

• Potential to take over the entire marketing department in the long term
• Opportunities to learn and grow within the company as it expands
• Chance to work with a diverse range of clients and industries

ASSUMPTION: This role offers significant growth potential, with the opportunity to take on leadership responsibilities and learn from a variety of clients and industries.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location

Office Location(s): N/A (remote work)

Geographic Context:

• Germany has a strong E-Commerce market, with a focus on growth and innovation
• The fitness industry in Germany is well-established and growing, with a large and engaged community
• The remote work environment allows for flexibility and work-life balance

Work Schedule: Full-time (40 hours per week), with flexible hours and location

ASSUMPTION: The remote work environment offers flexibility and work-life balance, while the German market provides ample opportunities for growth and innovation in the E-Commerce and fitness industries.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• Final interview with the business owner to discuss the role in more detail and make a hiring decision

Key Assessment Areas:

• Performance marketing experience and skills
• Analytical skills and data-driven mindset
• Creativity and ability to brainstorm new ad ideas
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant performance marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare examples of successful marketing campaigns you have managed in the past

ATS Keywords: Performance Marketing, Meta Ads, Google Ads, Google Analytics, Marketing Funnels, KPI Analysis, Tracking Setups, English, German

ASSUMPTION: The application process is likely to be straightforward and focused on assessing the candidate's performance marketing skills and cultural fit.

🛠️ Tools & Technologies

• Meta Business Suite
• Google Analytics
• Google Tag Manager
• Tracking setups (e.g., Google Ads, Meta Ads)
• Other marketing tools (e.g., email marketing, CRM, social media management)

ASSUMPTION: The tools and technologies required for this role are standard for performance marketing professionals. The ideal candidate will have experience with these tools and be comfortable learning new ones as needed.

👔 Cultural Fit Considerations

Company Values:

• Focus on results and growth
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Independent and self-motivated
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• Do you have a proven track record of success in performance marketing, specifically with Meta and Google Ads?
• Are you comfortable working independently and making data-driven decisions?
• Do you thrive in a fast-paced, agile environment and enjoy collaborating with a diverse range of clients and industries?

ASSUMPTION: The ideal candidate for this role will be a self-motivated, data-driven performance marketing professional with a strong track record of success in the industry. They will be comfortable working independently and collaborating with a diverse range of clients and industries.

⚠️ Potential Challenges

• Managing a significant ad spend (€700,000+ per month) with high expectations for performance
• Working remotely with a small team, requiring strong communication and collaboration skills
• Keeping up with industry trends and best practices in performance marketing
• Balancing multiple responsibilities and priorities, with the potential to take on leadership responsibilities in the long term

ASSUMPTION: This role offers significant challenges and opportunities for growth. The ideal candidate will be comfortable working independently and managing multiple responsibilities and priorities.

📈 Similar Roles Comparison

• This role is similar to other senior performance marketing roles, but with a focus on the fitness industry and a significant ad spend
• Unlike other roles, this position offers the potential to take over the entire marketing department in the long term
• Career paths for this role may include leadership positions in marketing or related fields

ASSUMPTION: This role is similar to other senior performance marketing roles, but with unique aspects that set it apart. Career paths may include leadership positions in marketing or related fields.

📝 Sample Projects

• Developing and executing a successful Meta Ads campaign to increase brand awareness and drive sales
• Optimizing Google Ads campaigns to improve ROI and reduce cost per acquisition
• Analyzing campaign performance data to identify trends and make data-driven optimizations

ASSUMPTION: These sample projects are based on the responsibilities and qualifications listed in the job description. The ideal candidate will have experience with similar projects and be able to provide specific examples of their achievements.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team structure and how this role fits into it?
• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the company approach work-life balance and employee well-being?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and the expectations for success. The ideal candidate will ask thoughtful, insightful questions that demonstrate their interest in the role and their understanding of the company's goals and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your performance marketing experience and achievements
• Write a cover letter that demonstrates your understanding of the role and your fit with the company's values
• Prepare examples of successful marketing campaigns you have managed in the past
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.