(Senior) Performance Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: (Senior) Performance Marketing Manager (m/w/d)

🔹 Company: happybrush

🔹 Location: Munich, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and managing Paid Social and Search strategy for profitable growth
• Budget management and marketing mix optimization
• Creative process management and campaign execution
• Customer journey understanding and growth opportunity identification
• Collaboration with cross-functional teams and external partners

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to balance both strategic planning and day-to-day execution.

📋 Key Responsibilities

✅ Develop and manage Paid Social and Search strategy to drive profitable growth

✅ Steer budgets and marketing mix for Paid channels, using data-driven KPIs for decision-making

✅ Oversee the creative process for Paid Social, from ideation to execution, collaborating with agencies, UGC creators, or internal teams

✅ Plan and execute campaigns in collaboration with the marketing team

✅ Analyze and optimize campaigns, using tracking and attribution tools to ensure valid evaluation

✅ Stay updated on industry trends, new platforms, and growth opportunities

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-organization skills to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Business Administration, E-Commerce, Marketing, or a related field

Experience: At least 3 years of experience in Performance Marketing, with a focus on SEA and Paid Social

Required Skills:

• Proficient in Meta Business Manager and Google Ads
• Strong analytical skills and data-driven mindset
• Creativity and ability to lead creative processes
• Excellent communication and collaboration skills
• Familiarity with tracking and attribution tools

Preferred Skills:

• Experience with growth hacking or similar methodologies
• Fluency in German and English

ASSUMPTION: Candidates with a proven track record in driving growth through performance marketing channels will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and industry standards for the role and location)

Benefits:

• Flexible working hours and trust-based working hours
• Home office options
• Up to 32 vacation days
• Happybrush Volunteering Day for social engagement
• Germany ticket for public transportation
• Subsidized EGYM WellPass sport membership
• Regular team events and lunch sessions
• Modern office with good public transport accessibility
• Drinks, coffee, and fresh fruit
• Table football and table tennis
• Networking opportunities in the German startup scene

Working Hours: Full-time (40 hours per week), with flexible and trust-based working hours

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The final offer may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing, with a focus on consumer goods and e-commerce

Company Size: Small (11-50 employees), offering a dynamic and innovative work environment

Founded: 2016, with a mission to revolutionize the global oral care market

Company Description:

• Young and dynamic startup based in Munich
• Focused on modern, simple, and fair oral care products
• Committed to sustainability and social responsibility

Company Specialties:

• After-sales services
• Customer relationship management
• Product development and innovation

Company Website: http://www.happybrush.de

ASSUMPTION: Happybrush is a growing company with a strong focus on innovation and sustainability, offering employees the opportunity to make a significant impact on the business.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and professional development

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: Hybrid, with a combination of on-site and remote work

Growth Opportunities:

• Potential to take on more responsibilities and grow within the marketing team
• Opportunities to work on international projects as the company expands globally
• Chance to gain experience in a fast-paced, growing startup environment

ASSUMPTION: This role offers a unique opportunity to work in a dynamic and innovative environment, with the potential for significant growth and impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern office in central Munich, with good public transport accessibility

Office Location(s): Lindwurmstraße 76, Munich, Germany

Geographic Context:

• Munich offers a high quality of life, with a vibrant cultural scene and numerous recreational opportunities
• The city is well-connected by public transportation, making it easy to commute to the office
• Munich is a major hub for the German startup ecosystem, offering ample networking opportunities

Work Schedule: Flexible working hours and trust-based working hours, with the option to work from home

ASSUMPTION: The hybrid work arrangement allows for a good balance between on-site collaboration and remote work, catering to different work styles and preferences.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to discuss the role and assess cultural fit
• On-site interview with the Head of Marketing and a member of the marketing team
• Case study or assignment to evaluate problem-solving skills and strategic thinking
• Final interview with the CEO to discuss the company's vision and long-term goals

Key Assessment Areas:

• Strategic thinking and analytical skills
• Creativity and ability to lead creative processes
• Communication and collaboration skills
• Familiarity with performance marketing channels and tools

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful performance marketing campaigns you've managed in the past
• Research the company and its mission to demonstrate your enthusiasm and alignment with their values

ATS Keywords: Performance Marketing, Paid Social, Search Strategy, Budget Management, KPI Analysis, Creative Process Management, Campaign Development, Customer Journey, Growth Opportunities, Tracking, Attribution, Meta Business Manager, Google Ads, CAC, CPA, ROAS, A/B Testing, Data-Driven Decision Making

ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the company's long-term success.

🛠️ Tools & Technologies

• Meta Business Manager
• Google Ads
• Google Analytics
• Social media platforms (e.g., Facebook, Instagram, LinkedIn)
• SEO and SEM tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies may vary depending on the candidate's specific role and responsibilities within the marketing team.

👔 Cultural Fit Considerations

Company Values:

• Simplicity
• Quality
• Responsibility

Work Style:

• Dynamic and innovative
• Collaborative and team-oriented
• Data-driven and results-focused

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong data-driven mindset and a passion for continuous learning?

ASSUMPTION: Cultural fit is a crucial aspect of the hiring process, as Happybrush values a positive and collaborative work environment.

⚠️ Potential Challenges

• Managing multiple projects simultaneously, requiring strong self-organization skills
• Balancing strategic planning and day-to-day execution
• Adapting to a fast-paced, growing startup environment
• Working in a small team with limited resources, requiring flexibility and adaptability

ASSUMPTION: These challenges can be overcome by strong self-management skills, a strategic mindset, and a willingness to adapt and learn in a dynamic environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on performance and data-driven decision-making
• In the German startup ecosystem, Happybrush offers a unique opportunity to work on innovative products and drive growth in a competitive market
• Career progression may involve taking on more responsibilities within the marketing team or exploring opportunities in related fields, such as e-commerce or product management

ASSUMPTION: This role offers a unique blend of strategic planning, creative execution, and data-driven optimization, making it an attractive opportunity for performance marketing professionals looking to grow in a dynamic and innovative environment.

📝 Sample Projects

• Developing and executing a successful Paid Social campaign to drive customer acquisition and revenue growth
• Optimizing the marketing mix for Paid channels to improve ROAS and CAC
• Conducting A/B tests to optimize ad creatives and improve campaign performance

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the company's current priorities and goals.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term vision and growth plans?
• What are the key priorities for the marketing team in the next 6-12 months?
• How does the company support the professional development and growth of its employees?
• What are the most challenging aspects of working in a small, growing startup?
• How does the company foster a positive and collaborative work environment?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, enabling them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful performance marketing campaigns you've managed in the past
• Research the company and its mission to demonstrate your enthusiasm and alignment with their values
• Follow up with the hiring manager one week after submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.