π Core Information
πΉ Job Title: Senior Performance Marketing Manager - Paid Social (m/w/d)
πΉ Company: ADBAKER
πΉ Location: Cologne, North Rhine-Westphalia, Germany
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: April 28, 2025
πΉ Experience Level: 4-5 years
πΉ Remote Status: On-site (Hybrid)
π Job Overview
Key aspects of this role include:
- Developing data-driven campaign strategies for budgets up to seven figures
- Acting as a reliable partner for clients, presenting concepts and metrics
- Continuously optimizing performance and implementing innovative strategies
- Collaborating with a creative team to maximize conversion rates
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and communication skills to effectively manage large budgets and client relationships.
π Key Responsibilities
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Developing data-driven campaign strategies with budgets up to seven figures
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Implementing campaign setups and analyzing results for continuous optimization
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Presenting concepts and metrics to clients in regular meetings
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Collaborating with a creative team to generate performance-driven creatives
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Evaluating current trends and testing innovative strategies
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Conducting studies in cooperation with Meta and contributing to ADBAKER Education products
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple responsibilities.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 4-5 years of experience in strategic campaign management on Facebook, Instagram, and TikTok (ideally in an agency environment)
Required Skills:
- Excellent communication skills in German and English
- Strong data analysis skills and technical understanding
- Proven experience in performance-driven strategy and creative strategy
- Ability to work proactively and collaborate effectively with team members
Preferred Skills:
- Experience with modern reporting tools
- Knowledge of the German market and local trends
- Fluency in additional languages
ASSUMPTION: Candidates with a proven track record in paid social advertising and a strong understanding of data-driven strategies will be most successful in this role.
π° Compensation & Benefits
Salary Range: β¬55,000 - β¬70,000 per year (gross)
Benefits:
- 30 days of vacation
- Up to 2 weeks of workation
- Germany Ticket, Urban Sports Club membership, and Corporate Benefits
- Flexible work arrangement (3 days in the office)
- Free drinks, healthy snack bar, and gaming area
Working Hours: Full-time (40 hours per week) with flexible work arrangement
ASSUMPTION: The salary range is based on industry standards for a senior-level marketing role in Germany and the company's size. Benefits are designed to promote work-life balance and employee well-being.
π Applicant Insights
π Company Context
Industry: Advertising Services
Company Size: Small (11-50 employees) - A close-knit team with a dynamic and demanding environment
Founded: 2015 - A well-established company with a strong reputation in the industry
Company Description:
- ADBAKER is a performance marketing agency specializing in Facebook and Instagram advertising
- Based in Cologne, Germany, with a focus on the DACH region
- Works with a diverse range of clients, from startups to international brands
Company Specialties:
- Performance Marketing
- Social Media Marketing
- Lead Generation
- Education (courses, seminars, workshops, and online learning platform)
Company Website: https://www.adbaker.de/
ASSUMPTION: ADBAKER's focus on performance-driven strategies and commitment to staying at the forefront of industry trends make it an attractive employer for marketing professionals.
π Role Analysis
Career Level: Senior - This role offers the opportunity to lead strategic campaigns and act as a key client contact
Reporting Structure: Reports directly to the CEO, with close collaboration with the creative team and other departments
Work Arrangement: Hybrid (3 days in the office, 2 days remote) - A flexible arrangement that promotes work-life balance
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the company
- Opportunities to learn and develop skills through collaboration with experienced team members
- Possibility to contribute to the company's education products and further establish expertise
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in performance marketing.
π Location & Work Environment
Office Type: Loft office with a relaxed atmosphere
Office Location(s): HΓΌrth, North Rhine-Westphalia, Germany
Geographic Context:
- Cologne is the fourth-largest city in Germany and offers a vibrant cultural scene
- The region is home to a strong economy with a focus on industries such as advertising, media, and technology
- Cologne is well-connected by public transportation, making it easy to commute from nearby cities
Work Schedule: Full-time (40 hours per week) with flexible work arrangement
ASSUMPTION: The office environment and location are designed to foster creativity, collaboration, and work-life balance.
πΌ Interview & Application Insights
Typical Process:
- Initial phone or video screening
- On-site interview with the CEO and other team members
- Case study or presentation to demonstrate strategic thinking and campaign management skills
Key Assessment Areas:
- Strategic thinking and data analysis skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in strategic campaign management
- Demonstrate strong data analysis skills and a performance-driven mindset
- Tailor your application to emphasize your fit with ADBAKER's company culture and values
ATS Keywords: Paid Social, Data Analysis, Campaign Strategy, Client Communication, Creative Strategy, Performance Optimization, Trend Evaluation, Team Collaboration
ASSUMPTION: The application process is designed to assess candidates' strategic thinking, data analysis skills, and cultural fit, with a focus on performance-driven strategies.
π οΈ Tools & Technologies
- Modern reporting tools (e.g., Google Analytics, Facebook Ads Manager)
- Project management software (e.g., Asana, Trello)
- Creative tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The tools and technologies required for this role are standard in the industry and can be learned or improved upon with relevant experience.
π Cultural Fit Considerations
Company Values:
- Performance-driven
- Innovative
- Collaborative
- Ambitious
Work Style:
- Data-driven and strategic
- Creative and innovative
- Collaborative and team-oriented
- Ambitious and results-focused
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy analyzing data to inform strategic decisions?
- Are you comfortable presenting complex ideas to clients and stakeholders?
- Do you enjoy working collaboratively with a creative team to generate performance-driven creatives?
ASSUMPTION: ADBAKER values candidates who are passionate about performance-driven strategies, comfortable working with data, and able to collaborate effectively with a creative team.
β οΈ Potential Challenges
- Managing large budgets and client relationships may require strong project management skills and the ability to balance multiple responsibilities
- Keeping up with industry trends and continuously optimizing performance can be challenging and demanding
- Working in a dynamic and demanding environment may require strong adaptability and resilience
- The hybrid work arrangement may require strong self-motivation and time management skills
ASSUMPTION: These challenges can be overcome by candidates with strong strategic thinking, data analysis skills, and a performance-driven mindset.
π Similar Roles Comparison
- This role differs from other senior marketing roles in its focus on paid social advertising and data-driven strategies
- ADBAKER's commitment to staying at the forefront of industry trends sets it apart from other agencies
- Career progression may involve taking on additional responsibilities or moving into a management role
ASSUMPTION: This role offers unique opportunities for candidates interested in advancing their careers in performance marketing and paid social advertising.
π Sample Projects
- Developing a data-driven campaign strategy for a seven-figure budget
- Presenting a campaign performance analysis to a client and recommending optimizations
- Collaborating with a creative team to generate performance-driven creatives for a social media campaign
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role and the opportunity to make a significant impact on campaign performance.
β Key Questions to Ask During Interview
- Can you describe a successful campaign strategy you've developed and implemented?
- How do you approach evaluating and optimizing campaign performance?
- What is your experience working with a creative team to generate performance-driven creatives?
- How does ADBAKER support the professional development of its employees?
- What is the company culture like, and how does it contribute to employee success?
ASSUMPTION: These questions are designed to assess candidates' strategic thinking, data analysis skills, and cultural fit, as well as their understanding of the role and the company.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a case study or presentation to demonstrate your strategic thinking and campaign management skills
- Follow up with the hiring manager within one week of submission to express your interest and reiterate your qualifications
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.