Senior Performance Marketing Manager - Paid Social (m/w/d)

📌 Core Information

🔹 Job Title: Senior Performance Marketing Manager - Paid Social (m/w/d)

🔹 Company: ADBAKER

🔹 Location: Cologne, North Rhine-Westphalia, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 4-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing data-driven campaign strategies for budgets up to seven figures
• Acting as a reliable partner for clients, presenting concepts and metrics
• Continuously optimizing performance and implementing innovative strategies
• Collaborating with a creative team to maximize conversion rates

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and communication skills to effectively manage large budgets and client relationships.

📋 Key Responsibilities

✅ Developing data-driven campaign strategies with budgets up to seven figures

✅ Implementing campaign setups and analyzing results for continuous optimization

✅ Presenting concepts and metrics to clients in regular meetings

✅ Collaborating with a creative team to generate performance-driven creatives

✅ Evaluating current trends and testing innovative strategies

✅ Conducting studies in cooperation with Meta and contributing to ADBAKER Education products

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple responsibilities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 4-5 years of experience in strategic campaign management on Facebook, Instagram, and TikTok (ideally in an agency environment)

Required Skills:

• Excellent communication skills in German and English
• Strong data analysis skills and technical understanding
• Proven experience in performance-driven strategy and creative strategy
• Ability to work proactively and collaborate effectively with team members

Preferred Skills:

• Experience with modern reporting tools
• Knowledge of the German market and local trends
• Fluency in additional languages

ASSUMPTION: Candidates with a proven track record in paid social advertising and a strong understanding of data-driven strategies will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (gross)

Benefits:

• 30 days of vacation
• Up to 2 weeks of workation
• Germany Ticket, Urban Sports Club membership, and Corporate Benefits
• Flexible work arrangement (3 days in the office)
• Free drinks, healthy snack bar, and gaming area

Working Hours: Full-time (40 hours per week) with flexible work arrangement

ASSUMPTION: The salary range is based on industry standards for a senior-level marketing role in Germany and the company's size. Benefits are designed to promote work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: Small (11-50 employees) - A close-knit team with a dynamic and demanding environment

Founded: 2015 - A well-established company with a strong reputation in the industry

Company Description:

• ADBAKER is a performance marketing agency specializing in Facebook and Instagram advertising
• Based in Cologne, Germany, with a focus on the DACH region
• Works with a diverse range of clients, from startups to international brands

Company Specialties:

• Performance Marketing
• Social Media Marketing
• Lead Generation
• Education (courses, seminars, workshops, and online learning platform)

Company Website: https://www.adbaker.de/

ASSUMPTION: ADBAKER's focus on performance-driven strategies and commitment to staying at the forefront of industry trends make it an attractive employer for marketing professionals.

📊 Role Analysis

Career Level: Senior - This role offers the opportunity to lead strategic campaigns and act as a key client contact

Reporting Structure: Reports directly to the CEO, with close collaboration with the creative team and other departments

Work Arrangement: Hybrid (3 days in the office, 2 days remote) - A flexible arrangement that promotes work-life balance

Growth Opportunities:

• Potential to take on additional responsibilities and grow within the company
• Opportunities to learn and develop skills through collaboration with experienced team members
• Possibility to contribute to the company's education products and further establish expertise

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in performance marketing.

🌍 Location & Work Environment

Office Type: Loft office with a relaxed atmosphere

Office Location(s): Hürth, North Rhine-Westphalia, Germany

Geographic Context:

• Cologne is the fourth-largest city in Germany and offers a vibrant cultural scene
• The region is home to a strong economy with a focus on industries such as advertising, media, and technology
• Cologne is well-connected by public transportation, making it easy to commute from nearby cities

Work Schedule: Full-time (40 hours per week) with flexible work arrangement

ASSUMPTION: The office environment and location are designed to foster creativity, collaboration, and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening
• On-site interview with the CEO and other team members
• Case study or presentation to demonstrate strategic thinking and campaign management skills

Key Assessment Areas:

• Strategic thinking and data analysis skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in strategic campaign management
• Demonstrate strong data analysis skills and a performance-driven mindset
• Tailor your application to emphasize your fit with ADBAKER's company culture and values

ATS Keywords: Paid Social, Data Analysis, Campaign Strategy, Client Communication, Creative Strategy, Performance Optimization, Trend Evaluation, Team Collaboration

ASSUMPTION: The application process is designed to assess candidates' strategic thinking, data analysis skills, and cultural fit, with a focus on performance-driven strategies.

🛠️ Tools & Technologies

• Modern reporting tools (e.g., Google Analytics, Facebook Ads Manager)
• Project management software (e.g., Asana, Trello)
• Creative tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The tools and technologies required for this role are standard in the industry and can be learned or improved upon with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Performance-driven
• Innovative
• Collaborative
• Ambitious

Work Style:

• Data-driven and strategic
• Creative and innovative
• Collaborative and team-oriented
• Ambitious and results-focused

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy analyzing data to inform strategic decisions?
• Are you comfortable presenting complex ideas to clients and stakeholders?
• Do you enjoy working collaboratively with a creative team to generate performance-driven creatives?

ASSUMPTION: ADBAKER values candidates who are passionate about performance-driven strategies, comfortable working with data, and able to collaborate effectively with a creative team.

⚠️ Potential Challenges

• Managing large budgets and client relationships may require strong project management skills and the ability to balance multiple responsibilities
• Keeping up with industry trends and continuously optimizing performance can be challenging and demanding
• Working in a dynamic and demanding environment may require strong adaptability and resilience
• The hybrid work arrangement may require strong self-motivation and time management skills

ASSUMPTION: These challenges can be overcome by candidates with strong strategic thinking, data analysis skills, and a performance-driven mindset.

📈 Similar Roles Comparison

• This role differs from other senior marketing roles in its focus on paid social advertising and data-driven strategies
• ADBAKER's commitment to staying at the forefront of industry trends sets it apart from other agencies
• Career progression may involve taking on additional responsibilities or moving into a management role

ASSUMPTION: This role offers unique opportunities for candidates interested in advancing their careers in performance marketing and paid social advertising.

📝 Sample Projects

• Developing a data-driven campaign strategy for a seven-figure budget
• Presenting a campaign performance analysis to a client and recommending optimizations
• Collaborating with a creative team to generate performance-driven creatives for a social media campaign

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role and the opportunity to make a significant impact on campaign performance.

❓ Key Questions to Ask During Interview

• Can you describe a successful campaign strategy you've developed and implemented?
• How do you approach evaluating and optimizing campaign performance?
• What is your experience working with a creative team to generate performance-driven creatives?
• How does ADBAKER support the professional development of its employees?
• What is the company culture like, and how does it contribute to employee success?

ASSUMPTION: These questions are designed to assess candidates' strategic thinking, data analysis skills, and cultural fit, as well as their understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a case study or presentation to demonstrate your strategic thinking and campaign management skills
• Follow up with the hiring manager within one week of submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.