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Senior Performance Marketing Manager - Paid Social (m/w/d)

ADBAKER
Full-time
On-site
Cologne, North Rhine-Westphalia, Germany
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Performance Marketing Manager - Paid Social (m/w/d)

πŸ”Ή Company: ADBAKER

πŸ”Ή Location: Cologne, North Rhine-Westphalia, Germany

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 28, 2025

πŸ”Ή Experience Level: 4-5 years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing data-driven campaign strategies for budgets up to seven figures
  • Acting as a reliable partner for clients, presenting concepts and metrics
  • Continuously optimizing performance and implementing innovative strategies
  • Collaborating with a creative team to maximize conversion rates

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and communication skills to effectively manage large budgets and client relationships.

πŸ“‹ Key Responsibilities

βœ… Developing data-driven campaign strategies with budgets up to seven figures

βœ… Implementing campaign setups and analyzing results for continuous optimization

βœ… Presenting concepts and metrics to clients in regular meetings

βœ… Collaborating with a creative team to generate performance-driven creatives

βœ… Evaluating current trends and testing innovative strategies

βœ… Conducting studies in cooperation with Meta and contributing to ADBAKER Education products

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple responsibilities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 4-5 years of experience in strategic campaign management on Facebook, Instagram, and TikTok (ideally in an agency environment)

Required Skills:

  • Excellent communication skills in German and English
  • Strong data analysis skills and technical understanding
  • Proven experience in performance-driven strategy and creative strategy
  • Ability to work proactively and collaborate effectively with team members

Preferred Skills:

  • Experience with modern reporting tools
  • Knowledge of the German market and local trends
  • Fluency in additional languages

ASSUMPTION: Candidates with a proven track record in paid social advertising and a strong understanding of data-driven strategies will be most successful in this role.

πŸ’° Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (gross)

Benefits:

  • 30 days of vacation
  • Up to 2 weeks of workation
  • Germany Ticket, Urban Sports Club membership, and Corporate Benefits
  • Flexible work arrangement (3 days in the office)
  • Free drinks, healthy snack bar, and gaming area

Working Hours: Full-time (40 hours per week) with flexible work arrangement

ASSUMPTION: The salary range is based on industry standards for a senior-level marketing role in Germany and the company's size. Benefits are designed to promote work-life balance and employee well-being.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services

Company Size: Small (11-50 employees) - A close-knit team with a dynamic and demanding environment

Founded: 2015 - A well-established company with a strong reputation in the industry

Company Description:

  • ADBAKER is a performance marketing agency specializing in Facebook and Instagram advertising
  • Based in Cologne, Germany, with a focus on the DACH region
  • Works with a diverse range of clients, from startups to international brands

Company Specialties:

  • Performance Marketing
  • Social Media Marketing
  • Lead Generation
  • Education (courses, seminars, workshops, and online learning platform)

Company Website: https://www.adbaker.de/

ASSUMPTION: ADBAKER's focus on performance-driven strategies and commitment to staying at the forefront of industry trends make it an attractive employer for marketing professionals.

πŸ“Š Role Analysis

Career Level: Senior - This role offers the opportunity to lead strategic campaigns and act as a key client contact

Reporting Structure: Reports directly to the CEO, with close collaboration with the creative team and other departments

Work Arrangement: Hybrid (3 days in the office, 2 days remote) - A flexible arrangement that promotes work-life balance

Growth Opportunities:

  • Potential to take on additional responsibilities and grow within the company
  • Opportunities to learn and develop skills through collaboration with experienced team members
  • Possibility to contribute to the company's education products and further establish expertise

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in performance marketing.

🌍 Location & Work Environment

Office Type: Loft office with a relaxed atmosphere

Office Location(s): HΓΌrth, North Rhine-Westphalia, Germany

Geographic Context:

  • Cologne is the fourth-largest city in Germany and offers a vibrant cultural scene
  • The region is home to a strong economy with a focus on industries such as advertising, media, and technology
  • Cologne is well-connected by public transportation, making it easy to commute from nearby cities

Work Schedule: Full-time (40 hours per week) with flexible work arrangement

ASSUMPTION: The office environment and location are designed to foster creativity, collaboration, and work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screening
  • On-site interview with the CEO and other team members
  • Case study or presentation to demonstrate strategic thinking and campaign management skills

Key Assessment Areas:

  • Strategic thinking and data analysis skills
  • Communication and presentation skills
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant experience and achievements in strategic campaign management
  • Demonstrate strong data analysis skills and a performance-driven mindset
  • Tailor your application to emphasize your fit with ADBAKER's company culture and values

ATS Keywords: Paid Social, Data Analysis, Campaign Strategy, Client Communication, Creative Strategy, Performance Optimization, Trend Evaluation, Team Collaboration

ASSUMPTION: The application process is designed to assess candidates' strategic thinking, data analysis skills, and cultural fit, with a focus on performance-driven strategies.

πŸ› οΈ Tools & Technologies

  • Modern reporting tools (e.g., Google Analytics, Facebook Ads Manager)
  • Project management software (e.g., Asana, Trello)
  • Creative tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The tools and technologies required for this role are standard in the industry and can be learned or improved upon with relevant experience.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Performance-driven
  • Innovative
  • Collaborative
  • Ambitious

Work Style:

  • Data-driven and strategic
  • Creative and innovative
  • Collaborative and team-oriented
  • Ambitious and results-focused

Self-Assessment Questions:

  • Do you thrive in a data-driven environment and enjoy analyzing data to inform strategic decisions?
  • Are you comfortable presenting complex ideas to clients and stakeholders?
  • Do you enjoy working collaboratively with a creative team to generate performance-driven creatives?

ASSUMPTION: ADBAKER values candidates who are passionate about performance-driven strategies, comfortable working with data, and able to collaborate effectively with a creative team.

⚠️ Potential Challenges

  • Managing large budgets and client relationships may require strong project management skills and the ability to balance multiple responsibilities
  • Keeping up with industry trends and continuously optimizing performance can be challenging and demanding
  • Working in a dynamic and demanding environment may require strong adaptability and resilience
  • The hybrid work arrangement may require strong self-motivation and time management skills

ASSUMPTION: These challenges can be overcome by candidates with strong strategic thinking, data analysis skills, and a performance-driven mindset.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other senior marketing roles in its focus on paid social advertising and data-driven strategies
  • ADBAKER's commitment to staying at the forefront of industry trends sets it apart from other agencies
  • Career progression may involve taking on additional responsibilities or moving into a management role

ASSUMPTION: This role offers unique opportunities for candidates interested in advancing their careers in performance marketing and paid social advertising.

πŸ“ Sample Projects

  • Developing a data-driven campaign strategy for a seven-figure budget
  • Presenting a campaign performance analysis to a client and recommending optimizations
  • Collaborating with a creative team to generate performance-driven creatives for a social media campaign

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role and the opportunity to make a significant impact on campaign performance.

❓ Key Questions to Ask During Interview

  • Can you describe a successful campaign strategy you've developed and implemented?
  • How do you approach evaluating and optimizing campaign performance?
  • What is your experience working with a creative team to generate performance-driven creatives?
  • How does ADBAKER support the professional development of its employees?
  • What is the company culture like, and how does it contribute to employee success?

ASSUMPTION: These questions are designed to assess candidates' strategic thinking, data analysis skills, and cultural fit, as well as their understanding of the role and the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare a case study or presentation to demonstrate your strategic thinking and campaign management skills
  • Follow up with the hiring manager within one week of submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.