Senior Performance Marketing Manager - Paid Social (m/w/d)

📌 Core Information

🔹 Job Title: Senior Performance Marketing Manager - Paid Social (m/w/d)

🔹 Company: ADBAKER

🔹 Location: Cologne, North Rhine-Westphalia, Germany

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-04-28

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid (3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing data-driven campaign strategies for high-budget clients
• Acting as a reliable partner for clients, presenting concepts and metrics
• Continuously optimizing campaign performance through data analysis
• Collaborating with a creative team to maximize conversion rates

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and client communication skills. Candidates should be comfortable working with large budgets and have experience in a similar role.

📋 Key Responsibilities

✅ Developing data-driven performance strategies for high-budget clients

✅ Implementing campaign setups and analyzing results for continuous optimization

✅ Presenting concepts and metrics to clients as a reliable sparring partner

✅ Creating briefings that encourage creative processes and drive performance

✅ Evaluating current trends and testing innovative strategies for continuous improvement

✅ Conducting studies in cooperation with Meta and contributing to ADBAKER Education products

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills. Candidates should be comfortable working independently and managing multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 4-5 years of experience in strategic campaign management on Facebook, Instagram, and TikTok (ideally in an agency environment)

Required Skills:

• Proven experience in paid social advertising
• Strong data analysis skills and technical understanding
• Excellent communication skills in German and English
• Creative mindset with a focus on maximizing conversion rates
• Ability to work independently and manage multiple projects

Preferred Skills:

• Experience with modern reporting tools
• Knowledge of the German market and consumer behavior
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in paid social advertising and be comfortable working with large budgets. A creative mindset and excellent communication skills are essential for success in this role.

💰 Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (gross)

Benefits:

• 30 days of vacation
• Up to 2 weeks of workation
• Health benefits, including Urban Sports Club membership
• Flexible work arrangement (3 days per week in the office)
• Free drinks, healthy snack bar, and gaming area
• Regular team events

Working Hours: 40 hours per week, with flexible working hours

ASSUMPTION: The salary range is based on industry standards for a senior-level role in the advertising sector. Benefits are designed to promote work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: Small (11-50 employees)

Founded: 2015

Company Description:

• ADBAKER is a performance marketing agency specializing in Facebook and Instagram advertising
• Founded in 2012, the agency has grown to become one of the fastest-growing Facebook agencies in the German-speaking region
• ADBAKER works with a diverse range of clients, from startups to international brands

Company Specialties:

• Performance Marketing
• Social Media Marketing
• Lead Generation
• Courses, seminars, and online learning platforms

Company Website: https://www.adbaker.de/

ASSUMPTION: ADBAKER is a well-established agency with a strong focus on data-driven marketing strategies. The company's small size allows for a more personal and collaborative work environment.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the CEO

Work Arrangement: Hybrid (3 days per week in the office)

Growth Opportunities:

• Potential to take on a leadership role within the agency
• Opportunities to work with high-profile clients and manage large budgets
• Chance to contribute to the development of ADBAKER Education products

ASSUMPTION: This role offers significant growth potential for the right candidate. The agency's small size means that there is ample opportunity for individuals to make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Loft-style office with a relaxed atmosphere

Office Location(s): Hürth, Nordrhein-Westfalen, Germany

Geographic Context:

• The office is located in the Rhine-Ruhr metropolitan region, one of the most populous and economically significant metropolitan areas in Europe
• The region is home to a diverse range of industries, including advertising, media, and technology
• The office is easily accessible by public transportation

Work Schedule: Flexible working hours, with a core working time of 10:00 AM to 4:00 PM

ASSUMPTION: The office environment is designed to be collaborative and creative, with a focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening
• On-site interview with the CEO
• Case study presentation or assignment
• Final interview with the team

Key Assessment Areas:

• Strategic thinking and data analysis skills
• Communication and presentation skills
• Creativity and problem-solving abilities
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare a case study or presentation showcasing your strategic thinking and data analysis skills
• Be ready to discuss your creative approach to maximizing conversion rates

ATS Keywords: Paid Social, Performance Marketing, Data Analysis, Campaign Strategy, Client Communication, Creative Strategy, Team Collaboration, Reporting Tools, Trend Evaluation, Budget Management

ASSUMPTION: The application process is designed to assess the candidate's strategic thinking, data analysis, and communication skills. The case study or presentation is an important part of the interview process and should be prepared carefully.

🛠️ Tools & Technologies

• Modern reporting tools (e.g., Google Analytics, Facebook Ads Manager)
• Creative tools (e.g., Adobe Creative Suite, Canva)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be comfortable working with modern reporting tools and have a basic understanding of creative tools. Familiarity with project management tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Data-driven approach
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Autonomous and self-motivated
• Creative and innovative
• Results-driven and focused on performance

Self-Assessment Questions:

• Do you have a strong data-driven mindset and enjoy analyzing data to make strategic decisions?
• Are you comfortable working independently and managing multiple projects simultaneously?
• Do you have a creative approach to problem-solving and a focus on maximizing conversion rates?

ASSUMPTION: Candidates should be comfortable working independently and have a strong data-driven mindset. A creative approach to problem-solving and a focus on maximizing conversion rates are also important for success in this role.

⚠️ Potential Challenges

• Managing high-budget campaigns and meeting client expectations
• Keeping up with the latest trends and developments in the industry
• Balancing the demands of multiple projects and clients
• Working in a fast-paced and dynamic environment

ASSUMPTION: This role involves a high degree of responsibility and requires strong project management skills. Candidates should be comfortable working in a fast-paced and dynamic environment and able to manage multiple projects simultaneously.

📈 Similar Roles Comparison

• This role is similar to other senior performance marketing roles in the advertising industry, but with a focus on paid social advertising
• Unlike other roles, this position requires a strong data-driven mindset and a creative approach to maximizing conversion rates
• Career progression in this role could lead to a leadership position within the agency or a move to a similar role at a larger agency or in-house marketing team

ASSUMPTION: This role is well-suited to candidates with a strong background in paid social advertising and a creative mindset. The role offers significant growth potential and the opportunity to work with high-profile clients.

📝 Sample Projects

• Developing a data-driven campaign strategy for a high-budget client
• Conducting a study in cooperation with Meta to evaluate the effectiveness of a new advertising format
• Creating a briefing that encourages a creative team to develop high-performing ads for a lead generation campaign

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks they might be expected to perform in this role. The projects are intended to be challenging and require a strong data-driven mindset and creative problem-solving skills.

❓ Key Questions to Ask During Interview

• Can you describe the typical client profile for this role?
• How does the agency support the professional development of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that?
• How does the agency measure the success of its campaigns, and how does this role contribute to that process?
• What are the biggest challenges facing the agency in the next 12 months, and how does this role help to address them?

ASSUMPTION: These questions are designed to give candidates a better understanding of the role and the company. They are intended to demonstrate the candidate's interest in the role and their ability to contribute to the agency's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job posting on join.com
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a case study or presentation showcasing your strategic thinking and data analysis skills
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.