📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager - PPC (m/f/x)
🔹 Company: Scalable GmbH
🔹 Location: Munich, Germany (with remote/hybrid options)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing PPC strategies across multiple channels
- Collaborating with BI and product teams to optimize tracking and attribution
- Managing creative production processes based on campaign data and insights
- Implementing a testing roadmap to continuously improve campaign efficiency
- Building and maintaining strategic marketing partnerships with key players
- Reporting on marketing activities and identifying future growth opportunities
- Cross-functional collaboration to shape Scalable's PPC user acquisition strategy
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Develop and implement PPC strategies across multiple channels (Google Ads, Bing Ads, Apple Search Ads, etc.)
✅ Collaborate with BI and product teams to maintain and optimize tracking and attribution setups
✅ Manage creative production processes based on campaign data and insights
✅ Implement a testing roadmap to continuously improve campaign efficiency
✅ Build and maintain strategic marketing partnerships with key players (Google, Microsoft, Apple)
✅ Report on marketing activities and proactively identify future growth opportunities
✅ Collaborate cross-functionally with analytics, engineering, legal, and other marketing teams to shape Scalable's PPC user acquisition strategy
ASSUMPTION: This role involves a high degree of responsibility and requires strong organizational skills to manage multiple projects and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in digital marketing and customer acquisition, with a focus on PPC channels in a Direct-to-Consumer and app-based industry
Required Skills:
- Proven expertise in PPC strategies and management
- Strong analytical and problem-solving skills
- Excellent communication skills and the ability to translate data into actionable insights
- Fluency in English; proficiency in German is a plus
- Experience managing marketing budgets in the six-figure range
Preferred Skills:
- Experience with Adjust, Google Analytics, and Google Tag Manager
- Familiarity with the European investment landscape
- Additional language skills
ASSUMPTION: Candidates with experience in the FinTech or investment industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and qualifications)
Benefits:
- Flexible vacation days
- Possibility to work abroad
- Attractive compensation package
- Company pension scheme
- Monthly contribution to 'Deutschland Ticket'
- Free subscription for PRIME+ Broker
Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work remotely 2 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Germany. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services; Scalable Capital is a leading FinTech in Europe, offering digital investment management services for private individuals and businesses
Company Size: Medium (501-1,000 employees); Scalable Capital offers a collaborative and dynamic work environment with opportunities for growth and development
Founded: 2014; Scalable Capital was founded in Munich and has since expanded to include offices in Berlin, London, and Vienna
Company Description:
- Scalable Capital offers a digital investment platform that enables users to invest in stocks, ETFs, and other financial instruments with low fees and a user-friendly interface
- The company's digital wealth management service provides globally diversified ETF portfolios tailored to individual investment goals and risk preferences
- Scalable Capital is committed to sustainability and offers investment options that focus on environmental, social, and governance (ESG) factors
Company Specialties:
- Digital investment management
- ETF-based investment solutions
- Sustainable investing
Company Website: www.scalable.capital
ASSUMPTION: Scalable Capital's focus on innovation and technology-driven solutions makes it an attractive employer for candidates interested in the FinTech industry.
📊 Role Analysis
Career Level: Senior; this role is suitable for experienced marketing professionals looking to take on a leadership position in PPC strategy and management
Reporting Structure: The Senior Performance Marketing Manager will report directly to the Head of Marketing and work closely with various teams, including BI, product, analytics, engineering, legal, and other marketing teams
Work Arrangement: Hybrid; employees are expected to work on-site in Munich or Berlin for 3 days per week, with the option to work remotely for 2 days per week
Growth Opportunities:
- As Scalable Capital continues to grow, there may be opportunities for the incumbent to take on additional responsibilities or move into a management role
- The company offers a supportive and collaborative work environment that encourages professional development and growth
ASSUMPTION: This role offers a unique opportunity for experienced marketing professionals to make a significant impact on Scalable Capital's PPC user acquisition strategy and contribute to the company's continued growth and success.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces in Munich and Berlin
Office Location(s): Seitzstraße 8e, Munich, Germany; Saarbrücker Str. 37A, Berlin, Germany
Geographic Context:
- Munich and Berlin are major cities in Germany with vibrant tech and FinTech scenes
- Both locations offer a high quality of life, with a wide range of cultural, recreational, and culinary experiences
- The hybrid work arrangement allows for flexibility and a better work-life balance
Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work remotely 2 days per week
ASSUMPTION: The hybrid work arrangement and central office locations in Munich and Berlin make Scalable Capital an attractive employer for candidates seeking a balance between on-site collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- On-site or virtual interview with the hiring manager and relevant team members
- Final interview with the Head of Marketing
Key Assessment Areas:
- PPC strategy and management skills
- Analytical and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with Scalable Capital's values
Application Tips:
- Tailor your resume and cover letter to highlight your PPC experience and relevant skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and leadership skills
- Research Scalable Capital's products, services, and company culture to demonstrate your interest and enthusiasm for the role
ATS Keywords: PPC, digital marketing, customer acquisition, strategy, budget management, cross-functional collaboration, FinTech, investment, ETF, Google Ads, Bing Ads, Apple Search Ads
ASSUMPTION: Scalable Capital's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Apple Search Ads
- Adjust
- Google Analytics
- Google Tag Manager
- Microsoft Excel
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage and optimize PPC campaigns.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Collaboration
- Integrity
- Continuous learning
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and team-oriented
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have a proven track record of success in PPC strategy and management?
- Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
- Do you thrive in a collaborative, cross-functional team setting?
- Are you passionate about the FinTech industry and committed to helping customers achieve their financial goals?
ASSUMPTION: Candidates who align with Scalable Capital's values and work style are more likely to be successful in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing a large marketing budget and ensuring optimal resource allocation across multiple PPC channels
- Balancing strategic planning with day-to-day campaign management and optimization
- Collaborating effectively with cross-functional teams and stakeholders with varying priorities and workloads
- Adapting to a fast-paced, dynamic work environment and responding to changing market conditions
ASSUMPTION: These challenges are inherent to the role and require a proactive, strategic, and adaptable approach to ensure success.
📈 Similar Roles Comparison
- This role is unique in its focus on PPC strategy and management within the FinTech industry, with a specific emphasis on digital investment management
- Compared to similar roles in other industries, this position offers the opportunity to work at the intersection of finance, technology, and marketing
- Career progression in this role may lead to management or leadership positions within Scalable Capital's marketing department or other areas of the business
ASSUMPTION: Candidates interested in the FinTech industry and the unique challenges and opportunities it presents will find this role particularly appealing.
📝 Sample Projects
- Developing and implementing a comprehensive PPC strategy for a new product launch, with a focus on maximizing ROI and user acquisition
- Optimizing the tracking and attribution setup for multiple PPC channels to improve data accuracy and inform decision-making
- Managing the creative production process for PPC ad campaigns, with a focus on maximizing engagement and conversions
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the role, as well as the opportunity to make a significant impact on Scalable Capital's PPC user acquisition strategy.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the PPC user acquisition strategy in the next 6-12 months, and how can this role address them?
- How does this role collaborate with other marketing teams, such as SEO, content, and social media, to ensure a cohesive and integrated marketing strategy?
- What opportunities are there for professional development and growth within this role and the broader marketing department?
- How does Scalable Capital measure the success of its PPC user acquisition strategy, and what key performance indicators (KPIs) are most important?
- What is the company's approach to sustainability and ESG investing, and how does this role contribute to those initiatives?
ASSUMPTION: These questions demonstrate a proactive and strategic approach to the role, as well as a strong interest in Scalable Capital's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your PPC experience and relevant skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and leadership skills
- Research Scalable Capital's products, services, and company culture to demonstrate your interest and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
