📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager - PPC (m/f/x)
🔹 Company: Scalable GmbH
🔹 Location: Munich, Bavaria, Germany
🔹 Job Type: Full-time, Hybrid
🔹 Category: Financial Services
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Munich, Berlin) with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing PPC strategies across various channels
- Collaborating with BI and product teams to maintain and optimize tracking and attribution setups
- Managing creative production processes based on campaign data and insights
- Implementing a testing roadmap to continuously improve campaign efficiency
- Nurturing strategic marketing partnerships with key players like Google, Microsoft, and Apple
- Reporting on performance marketing activities and identifying future growth opportunities
- Cross-functional collaboration with analytics, engineering, legal, and other marketing teams
ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and strong communication to drive PPC performance and collaborate effectively with various teams.
📋 Key Responsibilities
✅ Responsible for the strategy, expansion, and budget of all PPC channels (e.g., Google Ads, Bing Ads, Apple Search Ads)
✅ Works closely with BI and product teams to maintain and optimize tracking and attribution setups across all PPC channels
✅ Plays a crucial role in managing the creative production process across PPC channels based on campaign data and insights
✅ Establishes a testing roadmap for acquisition marketing to continuously improve campaign efficiency
✅ Oversees and maintains important strategic marketing partnerships (e.g., Google, Microsoft, Apple)
✅ Reports on the progress of performance marketing activities and proactively identifies future growth opportunities
✅ Collaborates cross-functionally with analytics, engineering, legal, and other marketing teams to shape the PPC user acquisition strategy holistically
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Several years of experience in digital marketing and customer acquisition, particularly in a Direct-to-Consumer and app-based industry
Required Skills:
- Proven expertise in PPC management across various channels (Google, Bing, ASA, programmatic, etc.)
- Strong knowledge of web/mobile tracking solutions and analysis platforms (e.g., Adjust, Google Analytics, GTM)
- Analytical and structured thinking, with a knack for numbers and problem-solving
- Excellent communication skills and the ability to translate data analysis into action
- Proven experience in managing marketing budgets in the six-figure range
- Strong growth mindset and ability to lead by example
Preferred Skills:
- Fluent German and additional language skills
ASSUMPTION: Candidates with experience in the FinTech industry or a related field may have an advantage in understanding the specific nuances of this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on industry standards for a senior role in Munich)
Benefits:
- Flexible vacation days
- Remote work opportunities
- Attractive compensation package
- Company pension scheme
- Monthly contribution to 'Deutschland Ticket'
- Free subscription for PRIME+ Broker
Working Hours: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The salary range is estimated based on industry standards for a senior role in Munich, considering the company's size and the responsibilities of the position.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically FinTech and digital investment management
Company Size: 501-1,000 employees, offering an agile and collaborative work environment
Founded: 2014, with offices in Munich, Berlin, and London
Company Description:
- Scalable Capital is a leading FinTech in Europe, bringing people and technology-based investment together
- Offers a digital investment platform, enabling users to invest in stocks, ETFs, crypto, funds, and more with a low trading flat rate and interest
- Provides digital wealth management, creating and managing globally diversified ETF portfolios for clients with sustainable investment strategies when desired
Company Specialties:
- Digital investment management
Company Website: www.scalable.capital
ASSUMPTION: Scalable Capital is a fast-growing FinTech company that values innovation, collaboration, and customer focus.
📊 Role Analysis
Career Level: Senior-level role with significant autonomy and cross-functional collaboration
Reporting Structure: Reports directly to the Head of Marketing or a similar role
Work Arrangement: Hybrid, with the option to work on-site in Munich or Berlin and remotely
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Chance to gain experience in a fast-paced, dynamic FinTech environment
- Opportunity to work on a wide range of marketing channels and campaigns
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, given the company's rapid expansion and the broad scope of the position.
🌍 Location & Work Environment
Office Type: Modern, collaborative offices in Munich and Berlin
Office Location(s): Seitzstraße 8e, München, Bavaria 80538, DE and 71-73 Carter Lane, London, England EC4V 5EQ, GB
Geographic Context:
- Munich: A vibrant city with a strong FinTech industry and a high quality of life
- Berlin: A dynamic, multicultural city with a thriving tech scene
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: Both Munich and Berlin offer attractive work environments with a high concentration of FinTech and tech companies.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final interview or assessment with senior leadership
Key Assessment Areas:
- PPC management expertise
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant PPC management experience and achievements
- Demonstrate strong analytical and problem-solving skills through examples
- Tailor your resume and cover letter to emphasize your fit for the role and company
- Prepare thoughtful questions about the role, team, and company to ask during the interview
ATS Keywords: PPC, Google Ads, Bing Ads, Apple Search Ads, digital marketing, customer acquisition, budget management, testing roadmap, cross-functional collaboration, performance marketing, analytics, tracking, attribution
ASSUMPTION: Scalable Capital uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Google Ads, Bing Ads, Apple Search Ads
- Adjust, Google Analytics, Google Tag Manager
- Microsoft Excel or Google Sheets
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous learning
- Collaboration and teamwork
- Integrity and accountability
Work Style:
- Data-driven and analytical
- Proactive and results-oriented
- Collaborative and communicative
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have a strong passion for data analysis and using insights to drive marketing performance?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you thrive in a collaborative setting and enjoy working with cross-functional teams?
ASSUMPTION: Candidates who align with Scalable Capital's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing a large marketing budget and ensuring optimal ROI
- Balancing multiple priorities and stakeholders in a fast-growing company
- Keeping up with the latest trends and best practices in PPC management
- Adapting to changes in the FinTech industry and regulatory environment
ASSUMPTION: These challenges can be overcome by a proactive, adaptable, and results-driven candidate.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on PPC channels and requires a deep understanding of tracking and attribution setups
- In the FinTech industry, PPC management plays a crucial role in customer acquisition and growth
- This role offers significant autonomy and the opportunity to shape the PPC strategy for a fast-growing FinTech company
ASSUMPTION: This role is unique in its focus on PPC management within the FinTech industry and offers a high degree of responsibility and growth potential.
📝 Sample Projects
- Developing and executing a PPC campaign to drive user acquisition for a new product launch
- Optimizing tracking and attribution setups to improve data accuracy and insightfulness
- Collaborating with the product team to integrate marketing data into the product roadmap
ASSUMPTION: These sample projects illustrate the breadth and depth of responsibilities in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits within it?
- What are the most significant challenges facing the PPC team currently, and how can this role address them?
- How does Scalable Capital support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Scalable Capital approach work-life balance, and what resources are available to support it?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Scalable Capital's careers page
- Tailor your resume and cover letter to highlight your relevant PPC management experience and skills
- Prepare for interview questions by researching the company, team, and role
- Follow up with the hiring manager or HR department after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
