📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager - PPC (m/f/x)
🔹 Company: Scalable GmbH
🔹 Location: Munich, Bavaria, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid, 3 days/week in the office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing PPC strategies across various channels
- Collaborating with BI and product teams to maintain and optimize tracking and attribution setups
- Managing creative production processes based on campaign data and insights
- Implementing a testing roadmap to continuously improve campaign efficiency
- Building and maintaining strategic marketing partnerships with key players like Google, Microsoft, and Apple
- Reporting on performance marketing activities and identifying future growth opportunities
- Cross-functional collaboration with analytics, engineering, legal, and other marketing teams
ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and strong communication to manage multiple stakeholders and drive growth across various PPC channels.
📋 Key Responsibilities
✅ Develop and implement PPC strategies across multiple channels (Google Ads, Bing Ads, Apple Search Ads, etc.)
✅ Collaborate with BI and product teams to maintain and optimize tracking and attribution setups
✅ Manage creative production processes based on campaign data and insights
✅ Implement a testing roadmap to continuously improve campaign efficiency
✅ Build and maintain strategic marketing partnerships with key players
✅ Report on performance marketing activities and identify future growth opportunities
✅ Collaborate cross-functionally with analytics, engineering, legal, and other marketing teams
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-organization and prioritization skills to manage multiple projects and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in digital marketing and customer acquisition, with a strong focus on PPC channels
Required Skills:
- Proven expertise in PPC management across multiple channels
- Strong analytical and problem-solving skills
- Excellent communication and stakeholder management skills
- Fluency in English; German is a plus
- Proven experience managing marketing budgets in the six-figure range
Preferred Skills:
- Experience working in a fast-paced, growing FinTech environment
- Familiarity with Adjust, Google Analytics, and Google Tag Manager
- Additional language skills
ASSUMPTION: Candidates with a proven track record in PPC management, strong analytical skills, and excellent communication skills will be best suited for this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on experience and qualifications)
Benefits:
- Flexible vacation days
- Remote work opportunities
- Attractive compensation package
- Company pension scheme
- Monthly contribution to 'Deutschland Ticket'
- Free subscription for PRIME+ Broker
Working Hours: Full-time (40 hours/week), with flexible hours and the option to work remotely 2 days/week
ASSUMPTION: The salary range is estimated based on market research for similar roles in the FinTech industry in Munich. The benefits package is designed to attract and retain top talent in a competitive job market.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services; Scalable Capital is a leading FinTech in Europe, bringing people and technology-based investment together
Company Size: 501-1,000 employees; As a mid-sized company, Scalable Capital offers a dynamic work environment with ample opportunities for growth and collaboration
Founded: 2014; Scalable Capital was founded in 2014 and has since grown to become one of the fastest-growing FinTechs in Europe
Company Description:
- Scalable Capital offers a digital investment platform, enabling users to invest in stocks, ETFs, and other financial instruments easily and affordably
- The company's digital wealth management service creates and manages globally diversified ETF portfolios for clients, with a focus on sustainable investment strategies
- Scalable Capital is committed to fostering a diverse, inclusive, and collaborative work environment
Company Specialties:
- Digital investment management
- Customer-centric FinTech solutions
- Sustainable investing
Company Website: www.scalable.capital
ASSUMPTION: Scalable Capital's focus on innovation, customer-centricity, and sustainable investing sets it apart in the competitive FinTech landscape.
📊 Role Analysis
Career Level: Senior; This role is suited for experienced marketing professionals looking to take on a leadership position in PPC management
Reporting Structure: The Senior Performance Marketing Manager reports directly to the Head of Marketing and works closely with various teams, including BI, product, analytics, engineering, legal, and other marketing teams
Work Arrangement: Hybrid; Employees are expected to work on-site 3 days/week and remotely 2 days/week
Growth Opportunities:
- Potential to expand the role's scope and responsibilities as the company grows
- Opportunities to mentor junior team members and contribute to the company's overall marketing strategy
- Possibility to take on additional responsibilities or projects based on individual interests and skills
ASSUMPTION: This role offers ample opportunities for professional growth and development within a dynamic and expanding FinTech company.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art technology and amenities
Office Location(s): Munich, Germany; London, UK
Geographic Context:
- Munich is a vibrant, multicultural city with a strong FinTech ecosystem
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational opportunities
- Munich is well-connected by public transportation, with easy access to the city center and surrounding areas
Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work remotely 2 days/week
ASSUMPTION: The Munich office provides a collaborative and innovative work environment, fostering creativity and productivity.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and relevant team members
- Final interview with the Head of Marketing
Key Assessment Areas:
- PPC management expertise and strategic thinking
- Analytical and problem-solving skills
- Communication and stakeholder management skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant PPC management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for behavioral and situational interview questions focused on PPC management, stakeholder communication, and problem-solving
ATS Keywords: PPC, Google Ads, Bing Ads, Apple Search Ads, digital marketing, customer acquisition, marketing strategy, budget management, stakeholder communication, FinTech, financial services
ASSUMPTION: The application process is designed to assess candidates' technical skills, strategic thinking, and cultural fit for the role and company.
🛠️ Tools & Technologies
- Google Ads, Bing Ads, Apple Search Ads
- Adjust, Google Analytics, Google Tag Manager
- Microsoft Excel or Google Sheets
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and transparency
- Sustainability and responsibility
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and communication
- Data-driven decision-making and continuous learning
- Results-oriented and proactive approach
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment, and are you comfortable managing multiple projects and stakeholders?
- Are you passionate about driving growth and innovation in the FinTech industry?
- Do you have strong communication skills and the ability to work effectively with diverse teams?
- Are you committed to continuous learning and professional development?
ASSUMPTION: Candidates who align with Scalable Capital's values and work style will be best suited for this role and the company's culture.
⚠️ Potential Challenges
- Managing a large marketing budget and multiple PPC channels effectively
- Balancing strategic planning and day-to-day campaign management
- Collaborating with various teams and stakeholders to maintain optimal tracking and attribution setups
- Adapting to a fast-paced, growing FinTech environment
ASSUMPTION: These challenges require strong organizational skills, strategic thinking, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses exclusively on PPC channels and requires deep expertise in this area
- In the FinTech industry, PPC management plays a critical role in customer acquisition and growth
- This role offers significant growth potential as the company continues to expand its digital marketing efforts
ASSUMPTION: This role is unique in its focus on PPC management within the FinTech industry and offers a rare opportunity for experienced professionals to drive growth and innovation in this area.
📝 Sample Projects
- Developing and implementing a comprehensive PPC strategy for a new product launch
- Optimizing campaign performance across multiple PPC channels to maximize ROI
- Collaborating with the BI team to improve tracking and attribution setups, leading to a 20% increase in conversions
ASSUMPTION: These projects demonstrate the strategic, analytical, and collaborative nature of the role and the impact it can have on the company's growth and success.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the company's overall marketing strategy, and what are the key performance indicators (KPIs) for success?
- What are the most significant challenges facing the PPC team currently, and how can this role help address them?
- How does Scalable Capital support the professional growth and development of its employees?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: These questions demonstrate a proactive and strategic approach to the role and provide valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Scalable Capital's careers page
- Tailor your resume and cover letter to highlight your relevant PPC management experience and skills
- Prepare for behavioral and situational interview questions focused on PPC management, stakeholder communication, and problem-solving
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
