📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager - PPC (m/f/x)
🔹 Company: Scalable GmbH
🔹 Location: Munich, Germany (with remote/hybrid options)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days in office)
🚀 Job Overview
Key aspects of this role include:
- Strategizing, expanding, and managing PPC channel budgets
- Optimizing tracking and attribution setups across PPC channels
- Driving creative production processes based on campaign data and insights
- Collaborating cross-functionally to shape PPC user acquisition strategy
ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and cross-functional collaboration to drive PPC channel performance and growth.
📋 Key Responsibilities
✅ Develop and execute PPC channel strategies to drive user acquisition and revenue growth
✅ Manage and optimize PPC channel budgets, ensuring maximum ROI
✅ Partner with BI and Product teams to maintain and improve tracking and attribution setups
✅ Lead creative production processes based on campaign data and insights
✅ Establish and maintain relationships with key strategic marketing partners (e.g., Google, Microsoft, Apple)
✅ Regularly report on PPC channel performance and proactively identify growth opportunities
✅ Collaborate with Analytics, Engineering, Legal, and other marketing functions to shape PPC user acquisition strategy
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in digital marketing and customer acquisition, with a strong focus on PPC channels
Required Skills:
- Proven expertise in PPC channel management (Google Ads, Bing Ads, Apple Search Ads, etc.)
- Advanced knowledge of web/mobile tracking solutions and analytics platforms (e.g., Adjust, Google Analytics, GTM)
- Strong analytical and problem-solving skills
- Excellent communication skills, with the ability to translate data insights into actionable strategies
- Proven ability to manage six-figure marketing budgets
- Fluency in English; German fluency is a plus
Preferred Skills:
- Experience in a direct-to-consumer and app-based business
- Familiarity with the German market
- Additional language skills
ASSUMPTION: Candidates with experience in the FinTech industry or a strong understanding of financial products may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on experience and market standards for senior marketing roles in Munich)
Benefits:
- Attractive compensation package
- Company pension scheme
- Monthly contribution for the 'Deutschland Jobticket'
- Complimentary subscription to Scalable Capital's PRIME+ Broker
- Flexible vacation policy
- Opportunity to work from abroad
- International relocation support
- Free German language classes
- Attractive office locations in Munich and Berlin
- Company-provided hardware and tools
- Individual education budget
Working Hours: Full-time (40 hours/week) with flexible working hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on market standards for senior marketing roles in Munich. The final offer may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services (Fintech)
Company Size: 501-1,000 employees (mid-sized)
Founded: 2014
Company Description:
- Scalable Capital is a leading FinTech in Europe, bringing people and technology-based investment together
- Offers a digital investment platform for private individuals, including a broker with a trading flat rate and interest, and a digital wealth management service
- Employs over 500 people at its offices in Munich, Berlin, Vienna, and London
Company Specialties:
- Digital investment management
Company Website: www.scalable.capital
ASSUMPTION: Scalable Capital is a mid-sized, rapidly-growing FinTech company with a strong focus on innovation and digital transformation in the financial services industry.
📊 Role Analysis
Career Level: Senior (managerial level)
Reporting Structure: Reports directly to the Head of Marketing or a similar role
Work Arrangement: Hybrid (3 days in office, 2 days remote)
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to expand skills and expertise in digital marketing and PPC channel management
- Possibility to work on cross-functional projects and gain exposure to other areas of the business
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in digital marketing and PPC channel management.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces in Munich and Berlin
Office Location(s): Seitzstraße 8e, München, Bayern 80538, DE; Saarbrücker Str. 37A, 10405 Berlin, Germany
Geographic Context:
- Munich: Vibrant city with a strong FinTech industry and a high quality of life
- Berlin: Diverse, multicultural city with a thriving startup scene and a lower cost of living compared to Munich
Work Schedule: Full-time (40 hours/week) with flexible working hours and remote work options
ASSUMPTION: The work environment at Scalable Capital is dynamic, collaborative, and focused on driving innovation in the FinTech industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with a senior leader or executive
Key Assessment Areas:
- PPC channel management expertise
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant PPC channel management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of successful PPC campaigns and their results
- Research Scalable Capital's products, services, and market position to show your interest and preparation
ATS Keywords: PPC, Google Ads, Bing Ads, Apple Search Ads, digital marketing, customer acquisition, budget management, tracking, attribution, data analysis, campaign optimization, team collaboration
ASSUMPTION: The application process at Scalable Capital is competitive, and candidates should be prepared to demonstrate their expertise and passion for PPC channel management.
🛠️ Tools & Technologies
- Google Ads, Bing Ads, Apple Search Ads
- Adjust, Google Analytics, GTM (or similar tracking and analytics tools)
- Microsoft Excel or Google Sheets
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Candidates should have experience with industry-standard PPC platforms and tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Ambitious
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in PPC channel management?
- Can you provide an example of a time when you optimized a PPC campaign to improve its performance?
- How do you approach working collaboratively with cross-functional teams to achieve shared goals?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Scalable Capital's values and work style, as well as a passion for driving innovation in the FinTech industry.
⚠️ Potential Challenges
- Managing a large budget and multiple PPC channels simultaneously
- Keeping up with the fast-paced and ever-changing digital marketing landscape
- Balancing the need for data-driven decision-making with the need for creative and innovative solutions
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- Compared to other senior PPC roles, this position offers a higher level of strategic responsibility and cross-functional collaboration
- In the FinTech industry, PPC channel management is increasingly important for driving customer acquisition and revenue growth
- This role offers strong growth potential for candidates looking to advance their careers in digital marketing and PPC channel management
ASSUMPTION: Candidates should research similar roles in the FinTech industry to better understand the unique opportunities and challenges of this position.
📝 Sample Projects
- Developing and executing a PPC channel strategy to drive user acquisition and revenue growth for a new product launch
- Optimizing a PPC campaign to improve its ROI by 50% within three months
- Collaborating with the BI team to implement a new tracking and attribution setup, improving data accuracy and insights
ASSUMPTION: These sample projects demonstrate the strategic, analytical, and collaborative nature of the role, as well as the impact that successful candidates can have on the business.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Scalable Capital support the professional development and growth of its employees?
- What are the biggest challenges facing the PPC channel management team, and how can this role help address them?
- How does Scalable Capital foster a culture of innovation and continuous improvement?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its culture, as well as their ability to think strategically and plan for the future.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your PPC channel management experience and achievements
- Write a cover letter that demonstrates your understanding of the role and company, and explains why you are a strong fit for the position
- Prepare examples of successful PPC campaigns and their results to discuss during the interview
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
