📌 Core Information
🔹 Job Title: (Senior) Performance Marketing Manager (w/m/d)
🔹 Company: Dentsu
🔹 Location: Augsburg, with options for Frankfurt, Düsseldorf, and Hamburg
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Setting up and managing campaign tracking for various digital marketing channels
- Ensuring reliable tracking functionality across all configurations
- Developing and implementing new tracking technologies
- Optimizing existing systems for optimal measurement and goal achievement
ASSUMPTION: This role requires a strong technical background and experience in AdTech systems. Familiarity with tracking and data protection topics is also essential.
📋 Key Responsibilities
✅ Setting up campaign trackings for Display, Paid Social, E-Mailings, Google Ads, and Video inventories, including ad tracking and hosting
✅ Implementing trackings for various KPIs such as clicks, views, completed views, time-based KPI outflows, engagements, leads, sales, and custom events
✅ Integrating tracking setups into common tracking containers like Google Tag Manager
✅ Implementing fraud protection technologies like IAS, MOAT, DV, etc.
✅ Monitoring and optimizing campaign trackings using an existing alert system and managing the service provider
✅ Analyzing and resolving tracking discrepancies between different systems and communicating with relevant stakeholders
✅ Developing, testing, and implementing new tracking technologies and innovative concepts for controlling and optimizing existing systems
ASSUMPTION: This role involves a high level of technical detail and requires strong problem-solving skills to ensure accurate tracking and data collection.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Computer Science, or a related field
Experience: 5-10 years of experience in performance marketing, with a focus on tracking and data analysis
Required Skills:
- Excellent understanding of web technologies (e.g., browsers, cookies, sessions, tracking methods, HTTP, APIs, analytics)
- Proven experience with AdTech systems (e.g., DSPs, ad servers, tag managers, ad verification tools)
- Familiarity with server-side tracking, cookie-less, ID tracking, and TCF
- Strong analytical skills for tracking analysis and problem-solving
- Proficiency in JavaScript, HTML, and CSS
- Basic knowledge of Python
- Understanding of brand campaigns and performance goals
- Fluency in German and English
Preferred Skills:
- Experience with Grafana
- Project management skills
ASSUMPTION: While a degree in marketing or a related field is preferred, candidates with a strong technical background and relevant experience may also be considered.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (AI estimate based on experience level and location)
Benefits:
- Social Impact: 2 additional volunteering days
- Mental Health: 3 wellness days, mental health first aider program, employee assistance program
- Sustainability: CO₂-neutral work environment
- Academy: Continuing education and development opportunities
- Learning Allowance: 40 hours per year for personal and professional development
- Corporate Benefits: Exclusive employee discounts
- Company Pension Plan: Contributions to a company pension plan
- Workation: Temporary remote work opportunities
- Friends Refer Friends: Referral bonus for successful hires
- Office Dogs: Pet-friendly offices in select locations
Working Hours: Full-time (40 hours per week) with flexible working hours and home office options
ASSUMPTION: The provided salary range is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Dentsu is a global advertising and marketing services company, focusing on media, customer experience management, and creative services to drive business growth and societal impact.
Company Size: Dentsu has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: 1901, with headquarters in Tokyo, Japan
Company Description:
- Dentsu is a global leader in media, customer experience management, and creative services, helping brands navigate disruptive future opportunities and create new paths to growth in the sustainable economy.
- The company connects brand, content, commerce, and experience underpinned by modern creativity and data-driven insights.
- Dentsu's network is designed for what's next, empowering clients to predict and plan for disruptive future opportunities.
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative
- Innovation
- Data and technology
Company Website: dentsu.com
ASSUMPTION: Dentsu's global presence and extensive client portfolio offer applicants a wide range of career development opportunities and exposure to diverse industries and markets.
📊 Role Analysis
Career Level: Senior/Managerial level, with potential for team leadership and mentoring responsibilities
Reporting Structure: This role reports directly to the Head of Performance Marketing or a similar position within the organization
Work Arrangement: Hybrid work arrangement with 2 office days per week, allowing for flexibility and work-life balance
Growth Opportunities:
- Potential for career progression within the performance marketing team or related departments
- Opportunities to work on high-profile client campaigns and gain exposure to diverse industries
- Access to continuing education and development programs through Dentsu's Academy
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in performance marketing and gain experience working with global brands.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with pet-friendly policies in select locations
Office Location(s): Augsburg, Frankfurt, Düsseldorf, and Hamburg
Geographic Context:
- Augsburg: A medium-sized city in Bavaria, Germany, with a rich history and cultural scene
- Frankfurt: A major financial hub and the fifth-largest city in Germany, offering a vibrant cultural and nightlife scene
- Düsseldorf: A city in North Rhine-Westphalia, Germany, known for its fashion and trade fairs, with a diverse cultural scene
- Hamburg: The second-largest city in Germany, with a strong maritime history and a thriving cultural and nightlife scene
Work Schedule: Full-time (40 hours per week) with flexible working hours and home office options
ASSUMPTION: The hybrid work arrangement and flexible working hours allow for a better work-life balance and cater to the needs of employees with varying personal commitments.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the talent acquisition business partner
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or team members
- Background check and onboarding
Key Assessment Areas:
- Technical skills and expertise in performance marketing and tracking
- Problem-solving abilities and attention to detail
- Communication and collaboration skills
- Cultural fit and alignment with Dentsu's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for technical assessments or case studies by brushing up on your performance marketing and tracking knowledge
- Research Dentsu's company culture and values to demonstrate your cultural fit during the interview
- Follow up with the talent acquisition business partner after the interview to express your interest in the role
ATS Keywords: Performance marketing, tracking, AdTech, web technologies, JavaScript, HTML, CSS, Python, Grafana, project management, German, English
ASSUMPTION: Dentsu's application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- AdTech systems (e.g., DSPs, ad servers, tag managers, ad verification tools)
- Web technologies (e.g., browsers, cookies, sessions, tracking methods, HTTP, APIs, analytics)
- JavaScript, HTML, CSS, and Python
- Grafana
- Project management tools
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities and tasks.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing change and continuous learning
- Collaboration: Working together to achieve common goals
- Integrity: Acting with honesty and transparency
- Diversity: Fostering an inclusive work environment
- Sustainability: Committing to responsible business practices
Work Style:
- Data-driven: Making informed decisions based on data and analytics
- Agile: Adapting to changing circumstances and priorities
- Collaborative: Working closely with team members and stakeholders to achieve common goals
- Results-oriented: Focusing on delivering measurable outcomes
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in performance marketing and tracking?
- Can you provide an example of a time when you had to adapt to a significant change in a project or campaign, and how did you handle it?
- How do you approach working with diverse teams and stakeholders, and how do you ensure that everyone's perspectives are considered and valued?
ASSUMPTION: Dentsu values candidates who demonstrate a strong cultural fit with the company's values and work style, as well as a willingness to adapt and grow within the organization.
⚠️ Potential Challenges
- Managing multiple tracking projects simultaneously, requiring strong organizational skills and attention to detail
- Keeping up with the latest trends and developments in performance marketing and tracking technologies
- Navigating a large, global organization with diverse teams and stakeholders
- Balancing work-life responsibilities with a hybrid work arrangement
ASSUMPTION: While this role offers numerous opportunities for career growth and development, it also presents unique challenges that require strong technical skills, adaptability, and effective communication and collaboration skills.
📈 Similar Roles Comparison
- Unlike other performance marketing roles, this position focuses primarily on tracking and data analysis, with less emphasis on campaign strategy and execution
- This role requires a strong technical background and familiarity with AdTech systems, making it unique within the marketing industry
- Career progression in this role may lead to specialized tracking and data analysis positions or broader performance marketing management roles
ASSUMPTION: This role offers a unique blend of technical and analytical skills, making it an attractive option for candidates interested in a specialized career path within performance marketing.
📝 Sample Projects
- Developing and implementing a new tracking system for a global e-commerce client, integrating multiple data sources and KPIs
- Analyzing and optimizing tracking performance for a large-scale B2B marketing campaign, resulting in a 25% increase in lead generation
- Collaborating with a cross-functional team to create a custom tracking solution for a unique event-based marketing campaign, driving a 30% increase in ticket sales
ASSUMPTION: These sample projects demonstrate the diverse range of tracking and data analysis challenges that candidates may encounter in this role, requiring strong problem-solving skills and adaptability.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the performance marketing department, and how does this role fit into the broader organization?
- How does Dentsu support the professional development and growth of its employees, particularly in the performance marketing team?
- What are the key priorities for this role in the first 30-60-90 days, and how will my performance be evaluated during this period?
- How does Dentsu approach work-life balance, and what resources are available to support employees in managing their personal and professional responsibilities?
- What are the most significant challenges facing the performance marketing team in the coming months, and how can this role contribute to addressing them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and commitment to understanding the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for technical assessments or case studies by brushing up on your performance marketing and tracking knowledge
- Research Dentsu's company culture and values to demonstrate your cultural fit during the interview
- Follow up with the talent acquisition business partner after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
