Senior Performance Marketing Manager (w/m/d)

📌 Core Information

🔹 Job Title: Senior Performance Marketing Manager (w/m/d)

🔹 Company: Arsipa GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategy
• Optimizing KPIs (CPL, CAC) through continuous improvement
• Collaborating with Head of Growth for strategic decisions
• Executing marketing projects and identifying new marketing channels

ASSUMPTION: This role requires a strategic mindset and strong analytical skills to drive marketing performance and growth.

📋 Key Responsibilities

✅ Develop and implement marketing strategy for Arsipa GmbH

✅ Optimize KPIs (CPL, CAC) through continuous improvement

✅ Collaborate with Head of Growth for strategic decisions

✅ Execute marketing projects and identify new marketing channels

✅ Optimize landing pages and marketing campaigns

✅ Develop new strategies to support daughter companies in customer acquisition

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration.

🎯 Required Qualifications

Education: Completed degree, ideally with a quantitative focus, in economics, business, or a related field

Experience: 5-10 years of experience in performance marketing, with a strong focus on Google Ads

Required Skills:

• Proven track record in performance marketing and Google Ads
• Strong analytical and problem-solving skills
• Excellent teamwork and presentation skills
• Fluency in German (C2 level)

Preferred Skills:

• Experience in a fast-paced, growing company
• Knowledge of the Health & Safety market
• Fluency in English

ASSUMPTION: Candidates should have a strong background in performance marketing and a passion for driving business growth.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and industry standards for this role and location)

Benefits:

• Structured onboarding program
• 30 days of annual leave
• Active participation in process development
• Open and valuing company culture
• Central office location with amenities
• Access to in-house fitness room
• Team events

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for this role, location, and experience level. Benefits are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Health & Safety, Business Consulting and Services

Company Size: 51-200 employees (mid-size company, offering opportunities for growth and impact)

Founded: 1975 (well-established company with a long history)

Company Description:

• Arsipa GmbH is a German company specializing in work safety, occupational medicine, and environmental protection
• Part of the Arsipa group, which aims to become one of the leading three market participants in the German-speaking health & safety market
• Supports partner companies in personnel, marketing, finance, and IT, fostering cross-company collaboration

Company Specialties:

• Arbeitsschutz (work safety)
• Arbeitsmedizin (occupational medicine)
• Umweltschutz (environmental protection)
• Betriebliches Gesundheitsmanagement (occupational health management)
• Führungskräfteworkshop (management workshop)
• Stressmanagement (stress management)
• Gefährdungsbeurteilung (hazard assessment)
• Konfliktmanagement (conflict management)
• Baustellenkoordination (construction site coordination)
• Resilienz (resilience)
• Brandschutz (fire protection)
• Teamentwicklung (team development)
• Zeitmanagement (time management)

Company Website: arsipa.de

ASSUMPTION: Arsipa GmbH is a well-established company with a broad range of expertise in the health & safety sector, offering opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: Reports directly to the Head of Growth

Work Arrangement: Full-time, on-site position in Berlin

Growth Opportunities:

• Potential to grow within the Arsipa group as the company expands
• Opportunities to take on more responsibilities and lead projects
• Possibility to collaborate with and learn from experienced professionals across various departments

ASSUMPTION: This role offers opportunities for professional growth and development within the expanding Arsipa group.

🌍 Location & Work Environment

Office Type: Central office location in Berlin

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• Well-connected by public transportation, with the office located near the U-Bahn station Checkpoint Charlie
• Berlin offers a high quality of life, with numerous cultural attractions, parks, and recreational activities

Work Schedule: Full-time (40 hours per week), with the possibility of flexible working hours

ASSUMPTION: The central office location in Berlin offers easy access to public transportation and numerous amenities, providing a convenient and enjoyable work environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone screening with Samira, a recruiter from the HR team
• Video interview with Robert, Head of Growth
• On-site interview at the Arsipa GmbH office in Berlin
• Possibility to meet the team and learn more about the role and responsibilities

Key Assessment Areas:

• Performance marketing skills and experience
• Analytical and problem-solving skills
• Teamwork and communication skills
• Cultural fit and alignment with Arsipa GmbH's values

Application Tips:

• Highlight relevant performance marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with Arsipa GmbH's company culture
• Prepare for interview questions related to your marketing strategy, KPI optimization, and collaboration skills

ATS Keywords: Performance Marketing, Google Ads, KPI Optimization, Marketing Strategy, Cross-Functional Collaboration, German Fluency

ASSUMPTION: The application process for Arsipa GmbH is designed to assess candidates' skills, experience, and cultural fit, with a focus on performance marketing and analytical skills.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: The required tools and technologies for this role are standard in the performance marketing industry and can be expected to evolve over time.

👔 Cultural Fit Considerations

Company Values:

• Personal and individual approach to work safety
• Collaboration and cross-company support
• Continuous improvement and optimization

Work Style:

• Structured and goal-oriented
• Data-driven and analytical
• Collaborative and team-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you have a proven track record in performance marketing and Google Ads?
• Are you comfortable working in a fast-paced, growing company?
• Do you thrive in a collaborative, data-driven work environment?
• Are you fluent in German (C2 level)?

ASSUMPTION: Arsipa GmbH values candidates who are strong performers in performance marketing, comfortable working in a fast-paced environment, and aligned with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple marketing projects and KPIs simultaneously
• Balancing strategic planning with hands-on execution
• Adapting to a fast-paced, growing company environment
• Working in a highly competitive market with established players

ASSUMPTION: The role presents challenges related to managing multiple projects, balancing strategic and tactical responsibilities, and adapting to a fast-paced environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a strong focus on performance marketing and KPI optimization
• Arsipa GmbH's unique market position and company culture set it apart from other employers in the health & safety sector
• This role offers opportunities for professional growth and development within the expanding Arsipa group

ASSUMPTION: This role is unique in its focus on performance marketing and KPI optimization, with opportunities for professional growth within the expanding Arsipa group.

📝 Sample Projects

• Developing and executing a marketing campaign to drive customer acquisition for a daughter company
• Optimizing landing pages to improve conversion rates and reduce CPL
• Identifying and integrating new marketing channels to expand Arsipa GmbH's reach and customer base

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, focusing on driving marketing performance and growth.

❓ Key Questions to Ask During Interview

• How does the Head of Growth support the Senior Performance Marketing Manager in strategic decision-making?
• What are the key priorities for the first 90 days in this role?
• How does Arsipa GmbH foster collaboration and knowledge-sharing between its daughter companies?
• What opportunities are there for professional growth and development within the Arsipa group?
• How does Arsipa GmbH support work-life balance for its employees?

ASSUMPTION: These interview questions help candidates better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your performance marketing experience and achievements
• Write a cover letter that demonstrates your understanding of the role and your fit with Arsipa GmbH's company culture
• Prepare for interview questions related to your marketing strategy, KPI optimization, and collaboration skills
• Follow up with Samira, the recruiter, one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.