Senior Performance Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Performance Marketing Specialist

🔹 Company: Primal Co., Ltd

🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing digital ad campaigns across key platforms
• Providing performance insights and optimization strategies
• Mentoring and guiding junior team members
• Collaborating with the Client Services team to support company and client objectives

ASSUMPTION: This role requires a high level of expertise in digital advertising and campaign optimization. The ideal candidate will have a proven track record in managing client campaigns and mentoring team members.

📋 Key Responsibilities

✅ Manage client campaigns, ensuring alignment with performance goals

✅ Provide regular updates to clients regarding performance, pacing, and optimization strategies

✅ Prepare detailed performance reports with actionable recommendations

✅ Set up, manage, and optimize campaigns across relevant channels

✅ Train and mentor junior team members, sharing expertise to improve team performance

✅ Review reports from Ad Operations Specialists and Analysts to ensure quality and insightfulness

✅ Monitor budget pacing, escalate challenges, and ensure campaigns run smoothly

✅ Stay updated on the latest trends and innovations in digital advertising to drive success

ASSUMPTION: The responsibilities listed above are essential for the success of this role. The ideal candidate will be able to manage multiple campaigns simultaneously, provide regular updates to clients, and mentor junior team members effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in digital advertising, with a focus on campaign management and optimization

Required Skills:

• Proven expertise in digital advertising on platforms like Google Ads, Facebook Ads, and emerging channels
• Strong analytical and problem-solving skills for campaign optimization
• Experience in mentoring or training team members
• Exceptional communication skills and attention to detail
• Passion for staying ahead of industry trends and best practices

Preferred Skills:

• Fluency in Thai and English
• Experience working in a fast-paced agency environment

ASSUMPTION: The required qualifications listed above are essential for success in this role. The ideal candidate will have a proven track record in digital advertising and campaign optimization, as well as strong communication skills and a passion for staying up-to-date with industry trends.

💰 Compensation & Benefits

Salary Range: The salary range for this role is THB 80,000 - 120,000 per month, depending on experience and qualifications. This estimate is based on industry standards for senior-level marketing roles in Bangkok.

Benefits:

• Fun and young environment
• Company and team activities
• Health insurance
• Annual company retreat
• Social security
• Annual and birthday leave
• Skill development and training

Working Hours: Full-time (40 hours per week), with flexible working hours and a hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for senior-level marketing roles in Bangkok. The benefits listed above are subject to change and may vary depending on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 51-200 employees

Founded: 2015

Company Description:

• Primal is a marketing partner designed to meet the needs of brands today
• Offers integrated teams that ensure consistency and accelerated results
• Committed to creating impact and deep relationships with clients

Company Specialties:

• Strategy
• Search
• Performance
• Creative
• Social
• Data

Company Website: www.primal.co.th

ASSUMPTION: Primal is a fast-growing marketing agency with a focus on integrated marketing capabilities. The company's unique approach to marketing sets it apart from other agencies in the industry.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Head of Performance Marketing

Work Arrangement: Hybrid (2-3 days per week in the office)

Growth Opportunities:

• Potential to advance to a management or leadership role within the company
• Opportunities to work with high-performing brands and gain exposure to different industries
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers significant growth opportunities for the right candidate. The ideal candidate will be proactive, ambitious, and eager to take on new challenges.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): 29 Vanissa Building, Tower B, 14th Floor, Soi Chidlom, Ploenchit Road, Lumpini, Bangkok, Pathumwan 10330, TH

Geographic Context:

• Bangkok is a vibrant, bustling city with a thriving business environment
• The office is located in the heart of the city, with easy access to public transportation and amenities
• The city offers a wide range of cultural, entertainment, and dining options

Work Schedule: Monday-Friday, 9:00 AM - 6:00 PM (with flexible hours and the option to work from home 2-3 days per week)

ASSUMPTION: The office environment at Primal is collaborative, dynamic, and fast-paced. The ideal candidate will thrive in this environment and be able to manage multiple tasks and deadlines effectively.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-depth interview with the hiring manager
• Case study or project presentation
• Final interview with the Head of Performance Marketing

Key Assessment Areas:

• Digital advertising expertise
• Campaign optimization skills
• Communication and presentation skills
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant experience and achievements in digital advertising and campaign optimization
• Tailor your resume and cover letter to emphasize your skills and qualifications for this role
• Prepare for the case study or project presentation by researching Primal's clients and industry trends

ATS Keywords: Digital advertising, campaign optimization, client management, team training, analytical skills, communication skills, problem-solving, attention to detail

ASSUMPTION: The interview process at Primal is comprehensive and designed to assess the candidate's skills and qualifications for the role. The ideal candidate will be proactive, prepared, and eager to demonstrate their expertise in digital advertising and campaign optimization.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads
• Adobe Analytics
• Google Analytics
• Microsoft Excel

ASSUMPTION: The tools and technologies listed above are essential for success in this role. The ideal candidate will have experience using these tools and be able to demonstrate proficiency in their use.

👔 Cultural Fit Considerations

Company Values:

• Own It: Take absolute accountability for your actions
• Get It Done: Operate with urgency and purpose
• Hungry for Growth: Pursue progress with relentless curiosity and ambition
• One Tribe: Champion unity through empathy, respect, and trust
• Lead by Doing: Set the example for others to follow

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Results-driven and focused on client success

Self-Assessment Questions:

• Do you take absolute accountability for your actions and decisions?
• Are you able to operate with urgency and purpose in a fast-paced environment?
• Do you have a passion for learning and staying up-to-date with industry trends?
• Are you able to work collaboratively with a team and contribute to a positive work environment?

ASSUMPTION: The company values and work style listed above are essential for success at Primal. The ideal candidate will be able to demonstrate a strong fit with these values and work style.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously and meeting tight deadlines
• Providing regular updates to clients and stakeholders
• Mentoring and training junior team members effectively
• Staying up-to-date with industry trends and best practices

ASSUMPTION: The potential challenges listed above are common in senior-level marketing roles. The ideal candidate will be able to manage these challenges effectively and demonstrate a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to a Senior Digital Marketing Manager or Senior PPC Specialist role
• However, this role places a greater emphasis on campaign optimization and mentoring junior team members
• Career progression in this role may lead to a management or leadership position within the company

ASSUMPTION: The comparison points listed above are intended to provide context for this role and help applicants understand how it compares to similar roles in the industry.

📝 Sample Projects

• Developing and implementing a comprehensive digital advertising strategy for a new client
• Optimizing an existing campaign to improve performance and reduce costs
• Training and mentoring junior team members on best practices for campaign management and optimization

ASSUMPTION: The sample projects listed above are intended to provide examples of the types of projects the ideal candidate may be expected to work on in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the company's clients in the current market?
• How does Primal differentiate itself from other marketing agencies in the industry?
• What opportunities are there for growth and advancement within the company?
• How does Primal support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: The key questions listed above are intended to help applicants gain a better understanding of the company, the role, and the work environment. The ideal candidate will be proactive and prepared to ask insightful questions during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and qualifications for this role
• Prepare for the case study or project presentation by researching Primal's clients and industry trends
• Prepare for the interview by reviewing the company's values and work style, and practicing your responses to common interview questions
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.