Senior Performance Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Performance Marketing Specialist

🔹 Company: Angkas

🔹 Location: Makati, Metro Manila, Philippines

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 28, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site (with remote work flexibility)

🚀 Job Overview

Key aspects of this role include:

• Developing and overseeing overall performance marketing strategy for demand generation
• Managing social media advertising and paid listings on third-party websites and media partners
• Ensuring top organic search ranking positions (SEO & SEM)
• Conducting regular conversion rate optimization and A/B testing
• Working with creative and marketing teams to improve ad performance

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in performance marketing to drive conversions efficiently.

📋 Key Responsibilities

✅ Developing and managing overall performance marketing strategy for existing and new verticals

✅ Creating and managing social media advertising and paid listings on third-party websites and media partners

✅ Ensuring top organic search ranking positions through SEO and SEM

✅ Managing performance marketing analytics using tools like Google Analytics

✅ Conducting regular conversion rate optimization and executing A/B tests

✅ Effectively communicating analyses through reports or visualization dashboards

✅ Collaborating with creative and marketing teams to improve ad performance

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven decision-making.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Business Administration, Advertising, or a related field

Experience: At least 3 years of experience in Performance Marketing

Required Skills:

• Proven experience in Performance Marketing
• Strong proficiency in Google Analytics, Media Ads, SEO, SEM, Paid Search, Affiliate Marketing, and Social Media
• Excellent analytical and reporting skills
• Strong communication and collaboration skills

Preferred Skills:

• Experience with A/B testing and user testing
• Knowledge of the local market and consumer behavior
• Fluency in Filipino (Tagalog) and English

ASSUMPTION: Candidates with experience in the tech or e-commerce industry may have an advantage.

💰 Compensation & Benefits

Salary Range: PHP 60,000 - 80,000 per month (based on experience and industry standards)

Benefits:

• Freedom of work
• Work-life balance
• Free meal and use of gym
• Opportunities for promotion
• Multi-cultural and agile work environment
• Diversified use of technology

Working Hours: Full-time (40 hours per week) with flexible remote work options

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in the Philippines.

📌 Applicant Insights

🔍 Company Context

Industry: Angkas is a technology company specializing in ride-hailing and delivery services, operating primarily in the Philippines.

Company Size: Small (3 employees)

Founded: 2018

Company Description:

• Angkas is known for its motorcycle ride-hailing service, connecting passengers with motorcycle taxi drivers
• The company aims to provide affordable and convenient transportation options
• Angkas is committed to using technology to improve its services and expand its offerings

Company Specialties:

• Ride-hailing services
• Delivery services
• Technology and innovation in transportation

Company Website: www.angkas.com

ASSUMPTION: Angkas is a growing startup with a focus on technology and innovation in the transportation sector.

📊 Role Analysis

Career Level: Mid-Senior level (3-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: On-site with remote work flexibility

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to work on new projects and verticals
• Chance to gain experience in a fast-growing startup environment

ASSUMPTION: This role offers opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Co-working space or shared office

Office Location(s): Makati, Metro Manila, Philippines

Geographic Context:

• Makati is a central business district with many corporate offices and amenities
• The area has a vibrant food scene and nightlife
• Traffic congestion may be an issue during peak hours

Work Schedule: Full-time (40 hours per week) with flexible remote work options

ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• Technical interview with the Marketing Manager

• Final interview with the Marketing Director

Key Assessment Areas:

• Performance marketing experience and skills
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your relevant performance marketing experience and achievements
• Include specific examples of how you've driven conversions and improved ROI
• Tailor your resume and cover letter to emphasize your fit for the role and company

ATS Keywords: Performance Marketing, Google Analytics, Media Ads, SEO, SEM, Paid Search, Affiliate Marketing, Social Media, Conversion Rate Optimization, A/B Testing

ASSUMPTION: The application process is designed to assess both your technical skills and cultural fit for the role.

🛠️ Tools & Technologies

• Google Analytics
• Media Ads (Google Ads, Meta Ads)
• SEO and SEM tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Conversion rate optimization and A/B testing tools (e.g., Optimizely, VWO)

ASSUMPTION: Proficiency in these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Agile
• Data-driven

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, startup environment?
• Are you comfortable working with data and using it to drive decision-making?
• Do you enjoy collaborating with others and learning from diverse perspectives?

ASSUMPTION: Candidates who are comfortable working in a fast-paced, data-driven environment and who align with the company's values will be a good fit for this role.

⚠️ Potential Challenges

• Managing multiple advertising campaigns and platforms simultaneously
• Keeping up with the fast-paced nature of the startup environment
• Adapting to changes in the market and consumer behavior
• Working with limited resources and budget constraints

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a data-driven approach.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Performance Marketing Manager position in other companies
• However, Angkas is a smaller company, so this role may involve more hands-on execution and less strategic planning than in larger organizations
• Candidates with experience in the tech or e-commerce industry may find the role more familiar, as Angkas operates in a similar market

ASSUMPTION: The role may require more adaptability and versatility than similar roles in larger organizations.

📝 Sample Projects

• Developing and executing a social media advertising campaign to drive app downloads
• Optimizing the website's SEO to improve organic search rankings and traffic
• Conducting A/B tests on the app's onboarding process to improve user engagement

ASSUMPTION: These projects are representative of the types of tasks and initiatives you might work on in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does this role fit into the overall marketing strategy for Angkas?
• What opportunities are there for growth and development within the company?
• How does Angkas approach data-driven decision-making, and how will this role contribute to that process?
• What is the work-life balance like for this role, and how does the company support work-life balance?

ASSUMPTION: Asking these questions can help you better understand the role, the company, and the team you'll be working with.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant performance marketing experience and achievements
• Prepare for the interview by researching Angkas and the local market
• Follow up with the HR team after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.