📌 Core Information
🔹 Job Title: Senior Performance Marketing Specialist
🔹 Company: Prenuvo
🔹 Location: Remote - USA, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Pacific Standard Time (PST) Zone)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing paid media campaigns to increase sales and revenue across North America, EMEA, and APAC markets
- Managing campaigns across various paid media platforms including Google Ads, Meta, TikTok, Microsoft Ads, and Programmatic
- Building and maintaining marketing dashboards to track performance, spend, and other key metrics
- Identifying opportunities for scale and managing a budget of $4 million/month
- Collaborating with marketing operations and design teams for creative refreshes and A/B testing
ASSUMPTION: This role requires a high level of autonomy and strategic thinking to manage campaigns across multiple markets and platforms.
📋 Key Responsibilities
✅ Developing and executing paid media campaigns to drive sales and revenue growth
✅ Managing campaigns across various paid media platforms
✅ Building and maintaining marketing dashboards to track performance and spend
✅ Identifying opportunities for scale and managing a budget of $4 million/month
✅ Collaborating with marketing operations and design teams for creative refreshes and A/B testing
✅ Auditing existing ad platforms and analyzing performance
ASSUMPTION: This role requires a strong understanding of analytics, reporting, and data-driven decision making to optimize campaign performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in performance marketing, with a focus on paid media campaigns
Required Skills:
- Proven experience with Google Ads, Meta, TikTok, Microsoft Ads, and Programmatic
- Strong analytical skills and data-driven decision making
- Familiarity with developing and maintaining marketing dashboards in Looker Studio, Google Analytics 4 (GA4), and other analytics tools
- Ability to manage vendor relationships and drive actionable insights
- Fluency in English
Preferred Skills:
- Experience with custom scripts in PMAX and other campaigns
- Familiarity with A/B testing and conversion optimization
- Experience working in a remote, global team
ASSUMPTION: Candidates should have a strong background in performance marketing and a proven track record of driving sales and revenue growth through paid media campaigns.
💰 Compensation & Benefits
Salary Range: $90,000 - $105,000 USD per year (based on experience level)
Benefits:
- Free whole-body scans for each team member
- Flexible vacation policy
- Commuter Benefits Plan
- 401(k) plan with company contributions
- Comprehensive benefits package including health, dental, vision, and mental health coverage
Working Hours: Full-time, with flexible hours and a focus on results
ASSUMPTION: The salary range is based on industry standards for a senior performance marketing role with 5-10 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Practices
Company Size: 51-200 employees
Founded: 2015
Company Description:
- Prenuvo is the world's most advanced and comprehensive whole-body proactive health scan, offering potentially life-saving insights in under 1 hour, with no contrast and zero radiation.
- The company is on a mission to flip the paradigm from reactive “sick-care” to proactive health care.
- Prenuvo's unique integrated stack of optimized hardware, software, and increasingly AI, coupled with the patient-centric experience across its domestic and global clinics, has allowed it to lead the change against “we caught it too late again.”
Company Specialties:
- Cancer
- Diseases
- Early Detection
Company Website: https://www.prenuvo.com/
ASSUMPTION: Prenuvo is a growing company with a strong focus on innovation and patient care, making it an attractive place to work for individuals passionate about proactive healthcare.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Senior Marketing Manager
Work Arrangement: Remote, with a focus on results and regular check-ins
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to learn and develop skills in a fast-paced, innovative environment
- Chance to make a significant impact on the company's growth and success
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and develop in a dynamic, fast-paced environment.
🌍 Location & Work Environment
Office Type: Remote (with occasional team meetings in person)
Office Location(s): Redwood City, California; Vancouver, British Columbia; Irving, Texas; Minneapolis, Minnesota; Los Angeles, California; Boca Raton, Florida
Geographic Context:
- Prenuvo has clinics in multiple locations across North America, with plans to expand globally
- The company offers a remote work arrangement, allowing employees to work from home or a co-working space
- The company culture is collaborative and supportive, with a strong focus on teamwork and communication
Work Schedule: Full-time, with flexible hours and a focus on results
ASSUMPTION: The remote work arrangement allows for a better work-life balance and the opportunity to work from anywhere within the Pacific Standard Time (PST) zone.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Senior Marketing Manager
Key Assessment Areas:
- Strategic thinking and campaign development
- Analytical skills and data-driven decision making
- Communication and collaboration skills
- Cultural fit and alignment with Prenuvo's values
Application Tips:
- Highlight your experience with paid media campaigns and your ability to drive sales and revenue growth
- Demonstrate your analytical skills and data-driven approach to marketing
- Showcase your ability to work collaboratively in a remote team environment
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
ATS Keywords: Paid Media, Campaign Development, Google Ads, Meta, TikTok, Microsoft Ads, Programmatic, Analytics, Reporting, Data-Driven Decision Making, Vendor Management, A/B Testing
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, analytical skills, and cultural fit with Prenuvo's values.
🛠️ Tools & Technologies
- Google Ads
- Meta (Facebook Ads)
- TikTok Ads
- Microsoft Ads
- Programmatic platforms (e.g., Google Display & Video 360, The Trade Desk)
- Analytics tools (e.g., Looker Studio, Google Analytics 4)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Pioneers: Transforming healthcare requires divergent thinking, bias for action, disciplined experimentation, and consistent grit and determination to maintain momentum
- Platform-Builders: Always building foundations that allow us to achieve tomorrow more than we did today, with a mindset of ownership and duty to our mission
- Patients: We could all be the next person who walks through our very doors, seeking clarity or peace of mind – we are proud of our impact on our patients’ lives and won’t stop till everyone can benefit from our work
Work Style:
- Collaborative and supportive team environment
- Focus on results and continuous improvement
- Strong communication and collaboration skills
Self-Assessment Questions:
- Do you have a proven track record of driving sales and revenue growth through paid media campaigns?
- Are you comfortable working in a remote, global team and managing multiple time zones?
- Do you share Prenuvo's commitment to proactive healthcare and making a positive impact on people's lives?
ASSUMPTION: Candidates who align with Prenuvo's values and work style will be the best fit for this role.
⚠️ Potential Challenges
- Managing a large budget and multiple campaigns simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Collaborating with remote teams across different time zones
- Keeping up with the latest trends and best practices in performance marketing
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- This role is similar to a Senior Paid Media Manager or Senior Performance Marketing Manager, but with a focus on global campaign management and a larger budget
- Unlike other roles in the industry, Prenuvo's focus on proactive healthcare sets it apart and offers a unique opportunity to make a positive impact on people's lives
- Career progression in this role could lead to a leadership position within the marketing team or a broader role within the company
ASSUMPTION: This role offers a unique opportunity to work in a growing, innovative company with a strong focus on proactive healthcare.
📝 Sample Projects
- Developing and executing a global paid media campaign to drive sales and revenue growth across multiple markets
- Building and maintaining marketing dashboards to track performance and optimize campaign strategies
- Collaborating with the design team to create and test new ad creatives, and optimizing existing creatives based on performance data
ASSUMPTION: These projects require a strong understanding of analytics, reporting, and data-driven decision making to optimize campaign performance.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Prenuvo support the professional development and growth of its employees?
- What is the company's long-term vision for growth and expansion, and how does this role contribute to that?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions will help you better understand the role, the team, and the company's long-term vision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in paid media campaigns, analytics, and data-driven decision making
- Prepare for the interview by researching Prenuvo's mission, values, and unique approach to proactive healthcare
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
