Senior Performance Marketing Specialist [REMOTE - US]

📌 Core Information

🔹 Job Title: Senior Performance Marketing Specialist [REMOTE - US]

🔹 Company: Theo Agency

🔹 Location: Portland, Oregon (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US)

🚀 Job Overview

Key aspects of this role include:

• Managing paid media campaigns with a focus on Paid Search and Paid Social
• Planning, building, monitoring, and optimizing campaigns
• Proactively reporting on campaign performance and providing strategic recommendations
• Collaborating with internal teams and clients to enhance performance

ASSUMPTION: This role requires a strong background in paid media, particularly Paid Search and Paid Social, as well as excellent communication and organizational skills.

📋 Key Responsibilities

✅ Plan, forecast, build, and optimize media budget allocations and performance

✅ Manage, monitor, and communicate pacing and performance for assigned clients

✅ Independently manage and prioritize day-to-day tasks and client deliverables

✅ Use reporting, analytics, and trend tools to provide insights and recommendations

✅ Communicate with clients about paid media management, performance, optimizations, and opportunities

✅ Provide strategic, full-funnel recommendations and testing plans based on clients’ business objectives

✅ Collaborate with internal teams, clients, and partner agencies to enhance performance

✅ Stay up-to-date on platforms’ capabilities, best practices, and BETAs

✅ Assist in training and development of junior team members

ASSUMPTION: This role requires a proactive approach to campaign management, with a strong focus on data-driven decision making and continuous optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4+ years of agency/in-house performance marketing or similar experience

Required Skills:

• 4+ years of experience working in paid search and paid social ad consoles
• 3+ years of experience in budget management, reporting, and analytics
• 3+ years of experience in campaign planning and activation
• 2+ years of experience with tagging platforms and tag implementation
• Outstanding organizational and time management skills
• Excellent verbal and written communication skills
• Ability to work both individually and in a team environment

Preferred Skills:

• Experience researching, auditing, and recommending CRO and/or SEO opportunities
• Experience activating email acquisition and nurture strategies

ASSUMPTION: Candidates with a proven track record in paid media management and a strong understanding of multi-channel digital marketing campaigns are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $85,000 per year (based on experience and performance)

Benefits:

• Healthcare, Dental & Vision Insurance (Theo covers 75%)
• Matching 401K (100% up to 4%)
• Unlimited PTO
• Maternity/Paternity benefits
• Remote work support
• Complementary supplemental insurance
• Unlimited volunteer time
• Charity matching

Working Hours: Full-time (40 hours per week, with flexible scheduling)

ASSUMPTION: The salary range provided is based on industry standards for senior performance marketing roles in the United States. The benefits package is competitive and designed to support work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: Small (11-50 employees)

Founded: 2019

Company Description:

• Theo Agency is a fast-growing performance media agency headquartered in Portland, Oregon
• They help local and national brands across a wide range of industries advance their marketing practices through methodical, creative, and technology-driven marketing activations
• Theo Agency is known for its data-driven approach, strategic insights, and activation capabilities

Company Specialties:

• Digital Media
• Media Planning
• SEO
• UX
• Development
• Traditional Media
• Testing Design
• Analytics
• Media Buying

Company Website: theo.agency

ASSUMPTION: Theo Agency is a dynamic and growing company that values data-driven decision making and continuous learning. They prioritize collaboration and strategic thinking in their approach to marketing activations.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Director of Activation and works closely with internal Account Management, Analytics, and Digital Design teams

Work Arrangement: Remote (US) with unlimited PTO and remote work support

Growth Opportunities:

• Opportunities to work on a diverse range of clients and industries
• Potential to mentor junior team members and contribute to their development
• Possibility to take on additional responsibilities and advance within the company

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from the Portland, Oregon office)

Office Location(s): 2250 NW 22nd Ave, Suite 602, Portland, Oregon 97210, US

Geographic Context:

• Portland, Oregon is known for its vibrant culture, outdoor activities, and strong sense of community
• The remote work arrangement allows for flexibility and work-life balance
• The company's headquarters is located in a creative and collaborative workspace

Work Schedule: Full-time (40 hours per week, with flexible scheduling)

ASSUMPTION: The remote work arrangement and flexible scheduling allow for a better work-life balance and the ability to attract top talent from across the United States.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• In-depth interview with the Director of Activation and a team member
• Final interview with the CEO
• Background check and reference check

Key Assessment Areas:

• Paid media experience and expertise
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Be prepared to discuss your approach to campaign management, optimization, and strategic recommendations
• Showcase your ability to work collaboratively and communicate effectively with clients and internal teams

ATS Keywords: Paid Media, Paid Search, Paid Social, Campaign Management, Budget Management, Reporting, Analytics, Project Management, Communication, Tag Implementation, Collaboration, Performance Optimization, Strategic Recommendations, A/B Testing, Trend Analysis, Client Communication

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a collaborative and dynamic work environment.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads
• Google Tag Manager
• Tealium
• Other relevant ad consoles, analytics, and project management tools

ASSUMPTION: The required tools and technologies are industry-standard and widely used in performance marketing roles.

👔 Cultural Fit Considerations

Company Values:

• Data-driven
• Collaborative
• Strategic
• Creative
• Results-focused

Work Style:

• Flexible and adaptable
• Results-oriented
• Strong communicator
• Proactive and solution-oriented
• Comfortable working remotely and collaboratively

Self-Assessment Questions:

• How do you approach data-driven decision making and continuous optimization?
• Can you provide an example of a time when you successfully collaborated with a client or internal team to enhance performance?
• How do you stay up-to-date on industry trends and best practices?

ASSUMPTION: Theo Agency values candidates who are data-driven, collaborative, and results-focused, with a strong work ethic and a commitment to continuous learning.

⚠️ Potential Challenges

• Managing multiple clients and campaigns simultaneously
• Working remotely and maintaining effective communication with internal teams and clients
• Keeping up with the fast-paced and ever-changing digital marketing landscape
• Balancing strategic thinking with day-to-day campaign management

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to campaign management and optimization.

📈 Similar Roles Comparison

• Unlike some roles, this position requires a strong focus on paid media management and optimization, rather than strategy or account management
• The role offers significant growth opportunities and the chance to work on a diverse range of clients and industries
• This role is well-suited for candidates looking to advance their careers in performance marketing and take on additional responsibilities

ASSUMPTION: This role offers a unique blend of campaign management, optimization, and strategic thinking, with significant growth opportunities for the right candidate.

📝 Sample Projects

• Developing and implementing a comprehensive paid media strategy for a new client
• Optimizing an existing campaign to improve performance and reduce costs
• Conducting a thorough audit of a client's paid media accounts and providing strategic recommendations for improvement

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from strategic planning to day-to-day campaign management and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to data-driven decision making and continuous optimization?
• How does the company support remote work and collaboration?
• What opportunities are there for professional development and growth within the company?
• How does the company approach client communication and collaboration?
• What is the company's strategy for staying up-to-date on industry trends and best practices?

ASSUMPTION: These questions are designed to provide insight into the company's culture, work environment, and approach to performance marketing, as well as the opportunities available for professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for the interview by researching the company and reflecting on your approach to campaign management, optimization, and strategic recommendations
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.