📌 Core Information
🔹 Job Title: Senior Performance Marketing Specialist (WFH)
🔹 Company: PeoplePartners Inc
🔹 Location: Quezon City, Metro Manila, Philippines
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 7+ years
🔹 Remote Status: Remote (with quarterly office visits)
🚀 Job Overview
Key aspects of this role include:
- Full ownership of full-funnel digital ad campaigns
- Working with Google, Meta, and LinkedIn platforms
- Collaborating with cross-functional teams
- Driving down CPL and CPA while increasing results
ASSUMPTION: This role requires a high level of autonomy and ownership, with a focus on execution and optimization.
📋 Key Responsibilities
✅ Own full-funnel campaigns across Google, Meta, and LinkedIn
✅ Run targeting, key-wording, copy, creatives, tracking, and reporting
✅ Tune, test, and retest campaigns to drive down CPL and CPA
✅ Collaborate with CRO, creatives, and stakeholders
✅ Spot and fix issues in GTM and GA4
ASSUMPTION: This role involves a high level of technical proficiency and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years in digital ads, 5+ years deeply embedded in-house or client-side
Required Skills:
- Proven experience in B2B lead generation
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Fluency in English
Preferred Skills:
- Experience with Google Tag Manager and Google Analytics 4
- Knowledge of marketing automation tools
- Familiarity with A/B testing and optimization
ASSUMPTION: Candidates with a strong background in digital ads and B2B lead generation are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: PHP 80,000 - 120,000 per month (based on experience and market rates for senior marketing roles in the Philippines)
Benefits:
- Permanent Work-from-home setup
- Company-provided equipment
- Secondary Wi-Fi Modem
- 21 Leave Credits Annually - Leave benefits begin on Day 1
- 100% conversion of UNUSED leave credits
- HMO on Day 1
- 13th Month Pay
- Grab Voucher every month
- Birthday Gift
- Loyalty Gift
- Christmas Gift
- Work-Life Balance
- Active employee engagements physically and virtually
Working Hours: Full-time, 7am–4pm MNL (with flexibility)
ASSUMPTION: The salary range is estimated based on market rates for senior marketing roles in the Philippines, with a focus on B2B lead generation experience.
📌 Applicant Insights
🔍 Company Context
Industry: Staffing and Recruiting
Company Size: 11-50 employees (Small to Medium-sized company)
Founded: 2002
Company Description:
- PeoplePartners is dedicated to providing high-quality personnel resources and career opportunities
- Specializes in temporary and direct hire placements in accounting, finance, and support staff
- Focuses on creating partnerships with companies to resolve their recruiting challenges and with individuals to meet their employment and career objectives
Company Specialties:
- Temporary Staffing
- Direct Hire Placements
- Accounting and Finance Staffing
- Support Staff Recruitment
Company Website: http://www.peoplepartners.com
ASSUMPTION: PeoplePartners is a small to medium-sized company with a focus on staffing and recruitment, offering opportunities for close collaboration and growth.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role does not have direct reports; instead, it focuses on cross-functional collaboration
Work Arrangement: Remote (with quarterly office visits)
Growth Opportunities:
- Potential to take on more responsibilities and impact the company's marketing efforts
- Opportunities to learn and grow within the marketing team
- Possibility to transition into a management role in the future
ASSUMPTION: This role offers opportunities for growth and development within the marketing team, with a focus on execution and optimization.
🌍 Location & Work Environment
Office Type: Remote with quarterly office visits
Office Location(s): Quezon City, Philippines
Geographic Context:
- Quezon City is the most populous city in the Philippines
- The city offers a mix of urban and suburban environments
- It is home to various shopping centers, restaurants, and entertainment options
Work Schedule: Full-time, 7am–4pm MNL (with flexibility)
ASSUMPTION: The remote work arrangement with quarterly office visits offers a good balance between flexibility and in-person collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment (e.g., campaign analysis or optimization task)
- Final interview with the hiring manager
Key Assessment Areas:
- Technical skills in digital ads and B2B lead generation
- Problem-solving and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in digital ads and B2B lead generation
- Tailor your resume and cover letter to emphasize your technical skills and problem-solving abilities
- Prepare for the technical assessment by brushing up on your knowledge of Google, Meta, and LinkedIn platforms
ATS Keywords: Digital Ads, Campaign Management, Google Tag Manager, Google Analytics 4, B2B Lead Generation, Performance Marketing, A/B Testing, Collaboration, Creatives, Tracking, Reporting, Optimization, Proactive Feedback, Data Analysis, Problem Solving, Execution
ASSUMPTION: The application process for this role is likely to involve a technical assessment and multiple interviews, focusing on technical skills and cultural fit.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads (Facebook, Instagram)
- LinkedIn Ads
- Google Tag Manager
- Google Analytics 4
- Marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in digital marketing.
👔 Cultural Fit Considerations
Company Values:
- Quality
- Integrity
- Collaboration
- Adaptability
- Continuous Learning
Work Style:
- Informal and collaborative
- Emphasis on open communication and feedback
- Focus on shared wins and celebrating success
- Respectful and direct, with a focus on getting the job done
Self-Assessment Questions:
- Do you thrive in an environment that values collaboration and open communication?
- Are you comfortable working remotely and taking ownership of your tasks?
- Do you enjoy optimizing campaigns and driving results through data-driven decision-making?
ASSUMPTION: PeoplePartners values a collaborative and adaptable work environment, with a focus on open communication and continuous learning.
⚠️ Potential Challenges
- Managing multiple campaigns and platforms simultaneously
- Working remotely with occasional office visits
- Adapting to changes in the digital marketing landscape
- Collaborating with cross-functional teams and stakeholders
ASSUMPTION: This role may present challenges in managing multiple campaigns and adapting to changes in the digital marketing landscape, but it also offers opportunities for growth and development.
📈 Similar Roles Comparison
- This role focuses more on execution and optimization than strategy
- It requires a strong background in digital ads and B2B lead generation
- Compared to related roles, this position offers a high level of autonomy and ownership
ASSUMPTION: This role is focused on execution and optimization, with a strong emphasis on digital ads and B2B lead generation, offering a high level of autonomy and ownership.
📝 Sample Projects
- Optimizing a Google Ads campaign to reduce CPL by 20%
- Conducting an A/B test on LinkedIn Ads to improve CTR by 15%
- Implementing a new tracking system using Google Tag Manager to improve data accuracy
ASSUMPTION: These sample projects are designed to showcase the technical skills and problem-solving abilities required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing department?
- How does the company support the professional development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure success for this role, and how often are performance reviews conducted?
- What is the company's approach to work-life balance, and how is this role expected to fit within that framework?
ASSUMPTION: These interview questions are designed to gain insight into the company's culture, expectations, and support for employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in digital ads and B2B lead generation
- Prepare for the technical assessment by brushing up on your knowledge of Google, Meta, and LinkedIn platforms
- Follow up with the hiring manager one week after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
