📌 Core Information
🔹 Job Title: Senior Performance Media Buyer
🔹 Company: EXOGROUP
🔹 Location: Barcelona, Barcelona (Hybrid)
🔹 Job Type: Hybrid
🔹 Category: Marketing & Advertising
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing marketing campaigns to drive traffic and subscriptions
- Monitoring and analyzing campaign performance using data and tools
- Collaborating with cross-functional teams for strategy and implementation
- Proactively testing new products, segments, and platforms
- Reporting to management on campaign performance and proposals
ASSUMPTION: This role requires a strong focus on data analysis and optimization, with a significant portion of time spent on campaign monitoring and improvement.
📋 Key Responsibilities
✅ Media buy on Google Ads (Display network, Performance MAX, Search & DemandGen)
✅ Daily spend/revenue monitoring and A/B testing
✅ Testing new products & segments
✅ Proven technical understanding and capabilities, including tracking pixels and creative optimization
✅ Close interaction with marketing, operations, product, and development teams
✅ Developing market research, interpreting customer insights, and analyzing user behavior
✅ Media buying on other programmatic platforms if needed
✅ Direct reporting to the SEM manager
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple campaigns and tasks.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience as a media buyer in Google Ads
Required Skills:
- Expertise in Google Ads (Display network, Performance MAX, Search & DemandGen)
- Strong analytical skills, especially with Excel or Google spreadsheets
- Perfect knowledge of performance-based pricing models (CPA, ROAS, CPI, CPM, CPC, etc.)
- Experience implementing tracking systems
- Fluency in English & Spanish
- Strong proficiency with web applications (browsers, software)
Preferred Skills:
- Experience in a subscription business model company
- Experience media buying in programmatic & RTB platforms
- Experience in Social Ads (e.g., Meta Ads)
- Experience with Google Analytics 4 & Google Tag Manager or similar tools
ASSUMPTION: While not explicitly stated, a background in subscription-based businesses or relevant industry experience would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated based on market research for similar roles in Barcelona)
Benefits:
- Private health care insurance
- Flexitime and Summer Schedule
- Your Birthday off as a paid holiday
- Flexible compensation plan: travel, meals & childcare
- Subsidized Catering
- Spanish, English, and Portuguese language lessons
- Additional internal and external trainings through EXOGROUP University program
- Access to quality trainings through Udemy platform
- Training budget & study leave
- Subsidised Gym
- Calm App subscription
- Employee referral program - Earn 2500 Euros by referring someone!
- Monday team breakfast
- Daily organic fruit
- Free weekly yoga classes
- Hybrid remote work
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on market research for similar roles in Barcelona. The benefits listed are based on the provided job description and may be subject to change or confirmation by the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Adtech & Digital Advertising
Company Size: 51-200 employees (Mid-size)
Founded: 2006
Company Description:
- EXOGROUP is a set of companies offering a wide range of services within the digital business landscape
- Adnovation, a part of EXOGROUP, specializes in digital advertising, customer acquisition, and monetization of traffic
- EXOGROUP has headquarters in Barcelona and offices in Dublin, Porto, Valencia, and Tarragona
Company Specialties:
- Digital Advertising
- Customer Acquisition
- Monetization of Traffic
Company Website: https://www.exogroup.com/
ASSUMPTION: EXOGROUP operates in a dynamic and competitive industry, with a focus on innovation and growth.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the SEM Manager
Work Arrangement: Hybrid (2-3 days on-site per week)
Growth Opportunities:
- Potential career growth within the marketing or advertising departments
- Opportunities to work on diverse campaigns and products
- Training and development opportunities through EXOGROUP University and Udemy platform
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Barcelona, Spain
Geographic Context:
- Barcelona is a vibrant city with a high cost of living compared to other Spanish cities
- The office is located in the heart of Barcelona, close to public transportation and amenities
- The city offers a mix of cultural, culinary, and outdoor activities
Work Schedule: Full-time (40 hours/week) with flexible scheduling and hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or video interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Technical skills in Google Ads and data analysis
- Problem-solving and critical thinking
li>Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in Google Ads and data analysis
- Tailor your resume and cover letter to emphasize transferable skills and industry-specific knowledge
- Prepare examples of successful campaigns or projects you've managed
ATS Keywords: Google Ads, Performance MAX, Display network, Search & DemandGen, A/B testing, data analysis, campaign optimization, media buying, customer acquisition, subscription products
ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate's technical skills and problem-solving abilities.
🛠️ Tools & Technologies
- Google Ads (Display network, Performance MAX, Search & DemandGen)
- Google Analytics 4 & Google Tag Manager
- Excel or Google spreadsheets
- Programmatic platforms (if applicable)
- Social Ads platforms (e.g., Meta Ads) (if applicable)
ASSUMPTION: Familiarity with additional tools and platforms may be required based on the specific needs of the role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
Work Style:
- Dynamic and fast-paced
- Data-driven and results-oriented
- Collaborative and team-focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong customer focus and a passion for driving results?
ASSUMPTION: Candidates who align with the company's values and work style will likely be a strong fit for this role.
⚠️ Potential Challenges
- Managing multiple campaigns and tasks simultaneously
- Keeping up with industry trends and platform updates
- Working in a fast-paced, dynamic environment
- Balancing on-site and remote work responsibilities
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to learning and growth.
📈 Similar Roles Comparison
- This role focuses more on performance-based advertising and less on brand awareness compared to other marketing roles
- Unlike other media buying roles, this position requires a strong focus on subscription-based products and customer acquisition
- Career progression may involve moving into management or specialized roles within the marketing department
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing and advertising positions.
📝 Sample Projects
- Developing and optimizing a Google Ads campaign for a new subscription product launch
- Analyzing customer data to identify trends and optimize targeting for existing campaigns
- Collaborating with the product team to test new ad creatives and optimize conversion rates
ASSUMPTION: These sample projects illustrate the data-driven and collaborative nature of the role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Adnovation?
- What are the most significant challenges facing the team currently, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the team's approach to work-life balance, especially with the hybrid work arrangement?
- How does the company measure and evaluate the success of its marketing campaigns?
ASSUMPTION: These questions demonstrate a proactive and engaged approach to understanding the role and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in Google Ads, data analysis, and campaign optimization
- Prepare examples of successful campaigns or projects you've managed
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
