📌 Core Information
🔹 Job Title: Senior Performance Media Buyer
🔹 Company: EXOGROUP
🔹 Location: Puerto de Sagunto, Valencia (Hybrid)
🔹 Job Type: Hybrid
🔹 Category: Marketing & Advertising
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2 days on-site, 3 days remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing marketing campaigns to drive traffic to subscription products
- Collaborating with cross-functional teams to implement data-driven strategies
- Monitoring and analyzing campaign performance using tools like Google Analytics and Google Tag Manager
- Proactively testing new products, segments, and platforms to improve performance
ASSUMPTION: This role requires a proactive, data-driven mindset with a strong focus on continuous improvement and innovation.
📋 Key Responsibilities
✅ Media buy on Google Ads (Display network, Performance MAX, Search & DemandGen)
✅ Daily spend/revenue monitoring, A/B testing, and campaign optimization
✅ Testing new products & segments, and media buying on other programmatic platforms if needed
✅ Close interaction with marketing, operations, product, and development teams for strategy and tactical implementation
✅ Developing market research, interpreting customer insights, and analyzing user behavior to implement new user acquisition and activation strategies
ASSUMPTION: This role requires strong analytical skills and the ability to manage multiple campaigns successfully.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience as a media buyer, with a strong focus on Google Ads
Required Skills:
- Proven expertise in Google Ads (Display network, Performance MAX, Search & DemandGen)
- Strong analytical skills, especially with Excel or Google spreadsheets
- Perfect knowledge of performance-based pricing models (CPA, ROAS, CPI, CPM, CPC, etc.)
- Proven experience managing Google Analytics 4 & Google Tag Manager or similar tagging tools
- Fluency in English & Spanish
- Strong proficiency with web applications (browsers, software)
Preferred Skills:
- Experience in a subscription business model company
- Experience media buying in programmatic & RTB platforms
- Experience in Social Ads (e.g., Meta Ads)
ASSUMPTION: Candidates with experience in a subscription-based business model and/or programmatic media buying platforms may have an advantage.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and performance)
Benefits:
- Private health care insurance
- Flexitime and Summer Schedule
- Your Birthday off as a paid holiday
- Flexible compensation plan: travel, meals & childcare
- Subsidized Catering
- Spanish, English, and Portuguese language lessons
- Additional internal and external trainings through EXOGROUP University program
- Access to quality trainings through Udemy platform
- Training budget & study leave
- Subsidised Gym
- Calm App subscription
- Employee referral program - Earn 2500 Euros by referring someone!
- Wednesday team breakfast
- Daily organic fruit
- Free weekly yoga classes
- Hybrid remote work
Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (2 days on-site, 3 days remote)
ASSUMPTION: The salary range is based on industry standards for a Senior Performance Media Buyer role in Spain, with consideration for the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Digital Advertising & Marketing
Company Size: 51-200 employees (Part of EXOGROUP)
Founded: 2006 (EXOGROUP), 2011 (Adnovation)
Company Description:
- Adnovation is a member of EXOGROUP, a set of companies offering a wide range of services within the digital business landscape
- Focuses on developing and creating innovative B2C membership-based entertainment products
- Specializes in digital advertising, customer acquisition, and monetization of traffic through reliable payment, security, and advertising partners
Company Specialties:
- Digital advertising
- Customer acquisition
- Monetization of traffic
- Subscription-based entertainment products
Company Website: www.exogroup.com
ASSUMPTION: Adnovation operates as a subsidiary of EXOGROUP, focusing on digital advertising and customer acquisition for subscription-based entertainment products.
📊 Role Analysis
Career Level: Mid-level (Senior)
Reporting Structure: Reports directly to the SEM Manager
Work Arrangement: Hybrid (2 days on-site, 3 days remote)
Growth Opportunities:
- Potential career growth within the EXOGROUP, given its diverse range of services and companies
- Opportunities to expand skills and knowledge through internal and external training programs
- Possibility to take on more responsibilities and manage a team as the company grows
ASSUMPTION: This role offers growth opportunities within the EXOGROUP, with potential career progression as the company expands and diversifies its services.
🌍 Location & Work Environment
Office Type: Hybrid (2 days on-site, 3 days remote)
Office Location(s): Puerto de Sagunto, Valencia
Geographic Context:
- Puerto de Sagunto is a coastal town in the Valencia region of Spain
- Known for its beaches, historic sites, and proximity to the city of Valencia
- Offers a Mediterranean climate with mild winters and hot summers
Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, promoting flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the SEM Manager or another senior team member
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Technical skills and experience with Google Ads and other relevant tools
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on Google Ads and other digital advertising platforms
- Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for working at Adnovation
- Prepare for technical interview questions by brushing up on your knowledge of Google Ads and other relevant tools
ATS Keywords: Google Ads, Display network, Performance MAX, Search & DemandGen, A/B testing, campaign optimization, Google Analytics, Google Tag Manager, customer acquisition, subscription-based entertainment products
ASSUMPTION: The application process may vary, but typically involves several rounds of interviews, including a technical assessment and a final interview with a senior leader.
🛠️ Tools & Technologies
- Google Ads (Display network, Performance MAX, Search & DemandGen)
- Google Analytics 4
- Google Tag Manager
- Looker Studio (formerly Google Data Studio)
- Excel or Google spreadsheets
- Programmatic platforms (if needed)
ASSUMPTION: The required tools and technologies may evolve over time as the company adopts new platforms and solutions.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Continuous Learning
- Customer Focus
- Integrity
Work Style:
- Data-driven and analytical
- Proactive and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable managing multiple campaigns and optimizing performance?
- Can you effectively collaborate with cross-functional teams to implement strategies?
ASSUMPTION: Adnovation values candidates who are proactive, data-driven, and collaborative, with a strong focus on continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple campaigns and optimizing performance can be demanding and time-consuming
- Working in a fast-paced, data-driven environment may require strong analytical and problem-solving skills
- Collaborating with cross-functional teams may require strong communication and interpersonal skills
- Adapting to new tools and technologies may be necessary as the company evolves
ASSUMPTION: These challenges can be overcome with strong analytical skills, a proactive mindset, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role focuses more on campaign optimization and performance analysis than account management or strategy development
- Unlike other media buying roles, this position requires a strong focus on subscription-based entertainment products and customer acquisition
- Career progression may involve taking on more responsibilities, managing a team, or moving into a strategic role within the EXOGROUP
ASSUMPTION: This role offers a unique blend of campaign optimization, performance analysis, and customer acquisition, with potential career growth within the EXOGROUP.
📝 Sample Projects
- Optimizing a Google Ads campaign to improve ROAS by 20% within 3 months
- Developing and implementing a new customer acquisition strategy for a new subscription product launch
- Analyzing user behavior and customer insights to inform product development and marketing strategies
ASSUMPTION: These sample projects demonstrate the data-driven, proactive, and collaborative nature of the role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams, such as marketing, operations, product, and development?
- What opportunities are there for professional development and growth within the EXOGROUP?
- How does the company support work-life balance, especially with the hybrid work arrangement?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and your own professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, focusing on Google Ads and other digital advertising platforms
- Write a cover letter that demonstrates your understanding of the role and enthusiasm for working at Adnovation
- Prepare for technical interview questions by brushing up on your knowledge of Google Ads and other relevant tools
- Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
