Senior PPC Manager

📌 Core Information

🔹 Job Title: Senior PPC Manager

🔹 Company: Guesty

🔹 Location: Israel

🔹 Job Type: Full-Time, Remote OK

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive PPC strategies across various platforms
• Managing and optimizing paid campaigns to maximize ROI and reduce CAC
• Conducting in-depth analysis of campaign performance and providing actionable insights
• Collaborating with creative teams to develop compelling ad creatives
• Managing significant advertising budgets effectively
• Preparing detailed performance reports and presenting key insights to stakeholders
• Staying updated with industry trends and best practices in the PPC landscape

ASSUMPTION: This role requires a high level of analytical and creative thinking, with a strong focus on data-driven decision making and continuous optimization.

📋 Key Responsibilities

✅ Develop and execute comprehensive PPC strategies across a diverse range of platforms, including but not limited to Google Ads, Meta, LinkedIn, Reddit, TikTok, display networks.

✅ Oversee the end-to-end management, daily optimization, and continuous A/B testing of all assigned paid campaigns to maximize ROI, reduce CAC, and achieve lead and conversion targets.

✅ Conduct in-depth analysis of campaign performance, identify trends, uncover insights, and provide actionable recommendations to improve efficiency and scale.

✅ Work closely with the creative and content teams to develop compelling ad copy, visuals, and video assets tailored to specific platforms and audience segments. Drive iterative creative testing.

✅ Manage significant advertising budgets effectively, ensuring optimal allocation across channels and campaigns to meet KPIs.

✅ Prepare detailed weekly and monthly performance reports, presenting key insights, trends, and strategic recommendations to marketing leadership and cross-functional stakeholders.

✅ Stay abreast of industry trends, platform updates, competitor strategies, and best practices in the PPC landscape.

ASSUMPTION: The role involves a high level of autonomy and requires strong project management skills to juggle multiple campaigns and projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum 4+ years of hands-on experience managing and optimizing significant budgets in performance marketing, preferably within a SaaS or B2B environment.

Required Skills:

• Excellent analytical skills: Proficient in data analysis, comfortable with complex datasets, Ability to derive actionable insights from data is crucial.
• Experience in conceptualizing, testing, and iterating on diverse ad creatives such as video, static, animated banners for various platforms.
• Expert-level proficiency with Google Ads and Meta Ads platforms.
• Solid experience with at least 1-2 additional major advertising platforms beyond Google/Meta (e.g., LinkedIn Ads, Reddit Ads, TikTok Ads, programmatic platforms, native advertising).
• Strong understanding of conversion funnels, lead scoring, and customer lifecycle metrics
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously in a fast-paced environment.

Preferred Skills:

• Experience with TikTok Ads or other emerging advertising platforms
• Fluency in additional languages (especially Spanish, French, or German)

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to communicate with various teams and stakeholders.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior PPC Manager role in Israel, the estimated salary range is ₪ 35,000 - ₪ 50,000 per month (before tax). This range takes into account the candidate's experience level, the company's size, and the location. Final compensation will be determined based on the candidate's qualifications and experience.

Benefits:

• Health insurance
• Retirement savings plan
• Flexible work arrangements
• Professional development opportunities
• Competitive vacation policy

Working Hours: Full-time position with standard working hours, but flexibility is available for the right candidate.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience. The benefits listed are typical for a company of Guesty's size and industry but may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Guesty operates in the technology, information, and internet industry, focusing on hospitality technology and short-term rental management software.

Company Size: Guesty is a mid-sized company with 501-1,000 employees, providing a dynamic and collaborative work environment where employees can have a significant impact on the company's growth and success.

Founded: Guesty was founded in 2013 and has since grown to become a global leader in its industry, empowering property managers and hosts to grow smarter, scale faster, and deliver standout guest experiences.

Company Description:

• Guesty is an all-in-one platform helping hospitality businesses worldwide automate, optimize, and scale their operations.
• The company offers a powerful suite of features and integrations with 150+ industry partners, including Airbnb, Vrbo, Booking.com, Expedia, Google Travel, and many more.
• Guesty has over 800 team members across 16 countries worldwide, working together to build the future of hospitality technology.

Company Specialties:

• Airbnb property management software
• Property management software
• Vacation rental management software
• Channel management
• Hospitality technology

Company Website: https://www.guesty.com

ASSUMPTION: Guesty's global presence and rapid growth provide ample opportunities for career development and exposure to diverse markets and cultures.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and autonomy in managing and optimizing paid advertising campaigns.

Reporting Structure: The Senior PPC Manager will likely report directly to the Head of Marketing or a similar role, working closely with cross-functional teams, including creative, content, and data analytics.

Work Arrangement: This role is remote-friendly, offering flexibility in working arrangements to accommodate the right candidate's needs.

Growth Opportunities:

• As Guesty continues to grow, there will be opportunities for the Senior PPC Manager to take on more responsibilities, such as managing a team or expanding into new markets.
• The company's focus on professional development and employee growth provides ample opportunities for career advancement.
• Working in a dynamic and fast-growing industry like hospitality technology offers numerous learning and growth opportunities.

ASSUMPTION: The Senior PPC Manager role at Guesty offers a unique opportunity to make a significant impact on the company's growth and success while developing personally and professionally.

🌍 Location & Work Environment

Office Type: Guesty has a global, remote-friendly work environment, with team members working from various locations worldwide.

Office Location(s): Guesty's headquarters are in Covina, California, but the company has team members working from Israel and other countries.

Geographic Context:

• Israel is a vibrant and dynamic market for hospitality technology, with a strong focus on innovation and entrepreneurship.
• The local tech industry offers numerous networking and professional development opportunities.
• The cost of living in Israel is generally lower than in other major tech hubs, providing a high quality of life for employees.

Work Schedule: The work schedule for this role is full-time, with standard working hours but flexibility for the right candidate.

ASSUMPTION: Working remotely for a global company like Guesty offers unique challenges and opportunities, requiring strong communication and collaboration skills to thrive in a distributed team environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Data analysis and strategy test to evaluate the candidate's analytical and problem-solving skills
• In-depth interview with the hiring manager or a panel of stakeholders to discuss the candidate's approach to PPC management, campaign optimization, and strategic thinking
• Final interview with the company's leadership team to assess the candidate's fit with Guesty's company culture and values

Key Assessment Areas:

• Data analysis and interpretation skills
• Campaign strategy and optimization expertise
• Creativity and innovation in ad creative development
• Communication and collaboration skills, particularly in a remote work environment
• Alignment with Guesty's company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your expertise in PPC management, data analysis, and campaign optimization.
• Prepare for the data analysis and strategy test by brushing up on your Excel skills and refreshing your knowledge of PPC best practices.
• Research Guesty's company culture and values to demonstrate your alignment with the company's mission and goals during the interview process.

ATS Keywords: PPC, Google Ads, Meta Ads, campaign management, data analysis, optimization, A/B testing, conversion funnels, lead scoring, customer lifecycle metrics, creative testing, trend analysis, reporting, budget management

ASSUMPTION: The interview process for this role will be rigorous and competitive, requiring candidates to demonstrate their expertise and strategic thinking in PPC management.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads (Facebook Ads, Instagram Ads)
• LinkedIn Ads
• Reddit Ads
• TikTok Ads
• Programmatic platforms (e.g., Google Display Network, AdRoll, Criteo)
• Native advertising platforms (e.g., Outbrain, Revcontent)
• Data analysis tools (e.g., Google Analytics, Excel, Tableau)
• Project management tools (e.g., Asana, Trello, JIRA)

ASSUMPTION: The Senior PPC Manager will be expected to have a strong working knowledge of the tools and technologies listed above, with the ability to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Guesty prioritizes the needs and satisfaction of its customers above all else.
• Innovative: The company fosters a culture of creativity and continuous improvement, encouraging team members to think outside the box and challenge the status quo.
• Collaborative: Guesty values teamwork and cross-functional collaboration, with a strong emphasis on open communication and mutual support.

Work Style:

• Data-driven: Guesty's decision-making processes are based on data and analytics, with a strong emphasis on continuous testing and optimization.
• Adaptable: The company operates in a dynamic and rapidly changing industry, requiring team members to be flexible and adaptable to new challenges and opportunities.
• Results-oriented: Guesty focuses on achieving measurable results and driving meaningful impact for its customers and the business.

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy translating complex data into actionable insights?
• Are you comfortable working in a remote, distributed team environment, collaborating with team members across different time zones and cultures?
• Do you possess strong creative problem-solving skills and enjoy the challenge of developing innovative advertising campaigns?

ASSUMPTION: Candidates who align with Guesty's company values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• The role requires managing significant advertising budgets, which can be stressful and demanding at times.
• Working in a fast-paced, dynamic environment can be challenging, with frequent changes in priorities and tight deadlines.
• The role may require occasional travel to attend industry conferences, events, or meetings with clients and partners.
• The competitive nature of the PPC landscape can make it challenging to achieve and maintain strong performance metrics.

ASSUMPTION: The Senior PPC Manager must be able to handle the pressures and demands of the role while maintaining a strong focus on data-driven decision making and continuous improvement.

📈 Similar Roles Comparison

• Unlike other PPC management roles, this position requires a strong focus on data analysis and strategic thinking, with a greater emphasis on campaign optimization and less on day-to-day tactical execution.
• Guesty's global presence and diverse customer base offer unique challenges and opportunities compared to more localized or niche-focused companies.
• This role provides ample opportunities for career growth and development, with the potential to take on more responsibilities or expand into new markets as the company continues to grow.

ASSUMPTION: Candidates who have experience in similar senior-level PPC management roles or have worked in fast-growing, dynamic tech companies will be well-positioned to succeed in this role.

📝 Sample Projects

• Developing and executing a comprehensive PPC strategy for a new product launch, targeting multiple platforms and audience segments to maximize ROI and drive qualified leads.
• Conducting a thorough analysis of an underperforming campaign, identifying trends and insights to inform optimization strategies and improve performance.
• Collaborating with the creative team to develop a series of A/B tests for ad creatives, optimizing for click-through rate, conversion rate, and other key performance indicators.

ASSUMPTION: The Senior PPC Manager will be expected to take on a wide range of projects, from strategic planning and optimization to day-to-day campaign management and creative testing.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organizational context?
• How does Guesty approach cross-functional collaboration and communication, particularly in a remote work environment?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
• How does Guesty support the professional development and growth of its employees, particularly in the marketing department?
• What are the most significant challenges facing the PPC team currently, and how can this role help address them?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Guesty Careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your expertise in PPC management, data analysis, and campaign optimization.
• Prepare for the data analysis and strategy test by brushing up on your Excel skills and refreshing your knowledge of PPC best practices.
• Research Guesty's company culture and values to demonstrate your alignment with the company's mission and goals during the interview process.
• Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.