📌 Core Information
🔹 Job Title: Senior PPC Manager (Meta)
🔹 Company: Roundforest
🔹 Location: Tel Aviv, Tel-Aviv District, Israel
🔹 Job Type: Full-time
🔹 Category: Technology, Information and Internet
🔹 Date Posted: July 28, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategizing, executing, and optimizing high-impact paid campaigns on Meta platforms with large-scale budgets.
- Deep integration with data-driven decision-making, leveraging Roundforest's cutting-edge, AI-powered technology.
- Collaborating with product and engineering teams to continuously refine strategies.
- Leading, collaborating, and developing creative and content strategies within the team.
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving results through data-driven decisions and cross-functional collaboration.
📋 Key Responsibilities
✅ Strategize, execute, and optimize high-impact paid campaigns on Meta platforms with large-scale budgets.
✅ Analyze campaign performance data to inform optimization strategies and improve ROI.
✅ Collaborate with cross-functional teams, including product, engineering, and content, to develop and refine campaign strategies.
✅ Design, implement, and optimize AI and API solutions to enhance campaign performance.
✅ Monitor and report on campaign performance, providing insights and recommendations to stakeholders.
ASSUMPTION: This role requires a strong understanding of audience segmentation, bidding strategies, and creative optimization techniques, as well as the ability to work effectively with data teams to design data solutions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 3+ years of hands-on experience with paid campaigns on Meta.
Required Skills:
- Proven track record of launching and optimizing large-scale, high-budget ad campaigns successfully.
- Exceptional analytical skills and a strong command of numbers.
- Deep understanding of audience segmentation, bidding strategies, and creative optimization techniques.
- Proficient with designing data solutions and collaborating with data teams.
- Experience with AI and API solutions - a huge advantage!
Preferred Skills:
- Fluency in Hebrew (reading, writing, and speaking) - a plus.
- Experience with eCommerce or native commerce platforms.
ASSUMPTION: Candidates should have a strong background in PPC management, with a focus on Meta advertising, and a proven track record of driving results through data-driven decision-making.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between ₪250,000 - ₪350,000 per year (approximately $75,000 - $105,000 USD), based on experience and industry standards for senior PPC managers in Israel.
Benefits:
- Competitive salary and equity compensation.
- Health, dental, and vision insurance.
- 401(k) matching and retirement planning.
- Flexible work hours and remote work options.
- Professional development opportunities and training.
Working Hours: Full-time position with standard business hours (Sunday-Thursday, 9:00 AM - 5:00 PM), with flexibility for remote work and occasional overtime as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards for senior PPC managers in Israel, taking into account the company's size and the candidate's experience level. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Roundforest operates in the technology, information, and internet industry, focusing on eCommerce and native commerce platforms.
Company Size: Roundforest is a small to mid-sized company with 11-50 employees, providing a collaborative and agile work environment.
Founded: Roundforest was founded in 2014, with a mission to simplify the consumer shopping journey by providing personalized product recommendations.
Company Description:
- Roundforest is an online shopping recommendation company that aims to make the consumer shopping journey simpler and more enjoyable.
- The company has created an end-to-end shopping ecosystem comprised of proprietary websites, a native publisher solution, a social shopping community, and email newsletters.
- Roundforest's unique approach leverages advanced data technology to identify the best product for each customer, providing highly specific buying recommendations and taking the uncertainty out of online shopping.
Company Specialties:
- eCommerce and native commerce platforms.
- Machine learning and AI-powered technology.
- B2C marketing and customer acquisition strategies.
- Conversational commerce and social shopping experiences.
Company Website: http://www.roundforest.com
ASSUMPTION: Roundforest's focus on data-driven decision-making and personalized shopping experiences makes it an attractive opportunity for candidates interested in the intersection of eCommerce, AI, and marketing.
📊 Role Analysis
Career Level: This role is suitable for mid to senior-level marketing professionals with a strong background in PPC management and a proven track record of driving results through data-driven decision-making.
Reporting Structure: The Senior PPC Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including product, engineering, and content.
Work Arrangement: This role is on-site, with flexible work hours and remote work options available.
Growth Opportunities:
- As Roundforest continues to grow, there will be opportunities for the Senior PPC Manager to take on additional responsibilities and advance their career within the company.
- The company values internal promotions and provides opportunities for employees to grow and develop within their roles.
ASSUMPTION: This role offers a unique opportunity for candidates to join a growing company and play a key role in shaping its PPC strategy on Meta, with the potential for significant career growth and development.
🌍 Location & Work Environment
Office Type: Roundforest's office is a collaborative and agile workspace, designed to foster creativity and innovation.
Office Location(s): 94 Yigal Alon Street, Tel Aviv, Tel-Aviv District, Israel
Geographic Context:
- Tel Aviv is a vibrant, multicultural city with a thriving tech industry and a high quality of life.
- The office is located in the heart of Tel Aviv, with easy access to public transportation, restaurants, and cultural attractions.
- Israel has a competitive job market, with a strong focus on innovation and technology.
Work Schedule: Standard business hours are Sunday-Thursday, 9:00 AM - 5:00 PM, with flexibility for remote work and occasional overtime as needed.
ASSUMPTION: The location and work environment at Roundforest offer a unique blend of urban convenience, cultural diversity, and technological innovation, making it an attractive option for candidates seeking a dynamic and engaging work environment.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications.
- In-depth interview with the Head of Marketing to discuss the role, responsibilities, and career growth opportunities.
- Technical assessment or case study to evaluate the candidate's analytical and strategic thinking skills.
- Final interview with the CEO or another senior leader to discuss the company's mission, vision, and values.
Key Assessment Areas:
- Analytical and problem-solving skills.
- Strategic thinking and planning abilities.
- Cultural fit and alignment with Roundforest's values and mission.
- Communication and collaboration skills.
Application Tips:
- Highlight your proven track record of launching and optimizing large-scale, high-budget ad campaigns on Meta.
- Demonstrate your exceptional analytical skills and ability to work effectively with data teams.
- Tailor your resume and cover letter to emphasize your relevant experience and skills, using specific examples and metrics to illustrate your achievements.
- Prepare thoughtful questions about the role, the team, and the company to ask during the interview.
ATS Keywords: PPC management, Meta advertising, data analysis, campaign optimization, audience segmentation, bidding strategies, creative optimization, AI solutions, API solutions, collaboration, content strategy, team leadership, high-budget campaigns, analytical skills, data solutions design
ASSUMPTION: The application process at Roundforest is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on finding the best possible fit for the role and the company.
🛠️ Tools & Technologies
- Meta Ads Manager
- Google Analytics
- Tableau or other data visualization tools
- AI and machine learning platforms (e.g., TensorFlow, PyTorch)
- API development tools (e.g., Postman, Swagger)
ASSUMPTION: The tools and technologies required for this role are standard for PPC management and data analysis, with a focus on Meta advertising and AI-powered solutions.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision-making
- Collaboration and cross-functional teamwork
- Innovation and continuous learning
- Customer-centric approach
- Transparency and open communication
Work Style:
- Agile and high-paced teams
- Focus on results and impact
- Strong emphasis on data and analytics
- Collaborative and supportive work environment
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working collaboratively with cross-functional teams to develop and refine strategies?
- Do you have a strong desire to learn and grow professionally, both within your role and beyond?
ASSUMPTION: Roundforest values candidates who are highly motivated, data-driven, and collaborative, with a strong desire to learn and grow professionally in a fast-paced, innovative environment.
⚠️ Potential Challenges
- The role requires a high level of autonomy and strategic thinking, which may be challenging for candidates who prefer more structured or guided work environments.
- The company is growing rapidly, which may present challenges in terms of organizational structure, communication, and decision-making.
- The role involves working with large-scale budgets and high-stakes campaigns, which may be stressful for candidates who are not comfortable with high levels of responsibility and accountability.
- The company operates in a competitive market, with a strong focus on innovation and technological advancement, which may present challenges in terms of staying ahead of industry trends and maintaining a competitive edge.
ASSUMPTION: While these challenges may present obstacles for some candidates, they also offer opportunities for growth, learning, and professional development in a dynamic and engaging work environment.
📈 Similar Roles Comparison
- Compared to other senior PPC manager roles, this position offers a higher level of autonomy and strategic decision-making, with a focus on driving results through data-driven decision-making and cross-functional collaboration.
- In terms of industry-specific context, this role is unique in its focus on eCommerce and native commerce platforms, with a strong emphasis on AI-powered technology and personalized shopping experiences.
- Career path comparison: This role offers significant opportunities for career growth and development within the company, with potential paths including advancement to a director or VP-level role, or transition to a related function such as data science or product management.
ASSUMPTION: This role offers a unique blend of strategic decision-making, cross-functional collaboration, and data-driven innovation, making it an attractive opportunity for candidates seeking a challenging and rewarding career in PPC management.
📝 Sample Projects
- Developing and implementing a new bidding strategy to optimize ROI for a high-budget campaign on Meta.
- Collaborating with the data team to design and implement a new data solution for campaign performance analysis.
- Leading a team project to optimize creative assets for a Meta campaign, resulting in a 20% increase in click-through rate and a 15% decrease in cost per acquisition.
ASSUMPTION: These sample projects are designed to illustrate the types of challenges and opportunities that candidates may encounter in this role, with a focus on data-driven decision-making, cross-functional collaboration, and strategic problem-solving.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits into the broader marketing organization?
- How does Roundforest support the professional growth and development of its employees, particularly in this role?
- Can you provide examples of how Roundforest's values and mission are reflected in the day-to-day work of the marketing team?
- How does Roundforest approach A/B testing and experimentation in its PPC campaigns, and how does this role contribute to that process?
- What are the most significant challenges facing the PPC team in the coming months, and how can this role help address them?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company, and to assess their fit with Roundforest's values, mission, and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, using specific examples and metrics to illustrate your achievements.
- Prepare thoughtful questions about the role, the team, and the company to ask during the interview.
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
