📌 Core Information
🔹 Job Title: Senior PPC Specialist
🔹 Company: Betsson Group
🔹 Location: Malta
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-01
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing, managing, and optimizing PPC campaigns across multiple brands and markets
- Collaborating with regional brand marketing teams and commercial managers to deliver consistent brand messaging and positive ROI
- Testing and improving campaign performance, user experience, and internal processes
- Analyzing data, generating insights, and making data-driven decisions to improve KPIs
- Ensuring optimal tracking and reporting through technical infrastructure
ASSUMPTION: This role requires a strong focus on data analysis and continuous improvement, with a significant portion of time dedicated to testing and optimization.
📋 Key Responsibilities
✅ Planning, execution, and optimization of PPC campaigns for new or consolidated markets across search, app, and video channels to meet regional goals
✅ Close collaboration with the PPC Senior Manager to ensure tasks are implemented and communicated accordingly
✅ Quarterly planning and action implementation of PPC activities according to regional goals/targets
✅ Collaboration with other marketing channels to support and implement A/B tests, CRO, and broader marketing strategies
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (2+ years) in PPC campaign management, with a focus on data analysis and optimization
Required Skills:
- Proficient in Google AdWords and advanced Excel skills
- Strong analytical and problem-solving skills
- Excellent communication and collaboration skills
- Fluency in English; proficiency in Spanish or Portuguese is a plus
- Experience with scripts and automation is beneficial
Preferred Skills:
- iGaming experience (2+ years)
- YouTube and Apps advertising experience
- Google AdWords certification
ASSUMPTION: While not explicitly stated, it's assumed that candidates should have a solid understanding of the iGaming industry and its specific marketing challenges.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (Estimated based on market research and company size)
Benefits:
- Health insurance and wellness programs
- Performance-based bonuses
- Professional development opportunities
- Fun and dynamic work environment
Working Hours: Full-time (40 hours/week), with flexible working hours and remote work options available
ASSUMPTION: The salary range is estimated based on market research and the company's size. Benefits may vary and are subject to confirmation with the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Betsson Group operates in the competitive and dynamic entertainment providers industry, focusing on online gaming, sports betting, and casino services.
Company Size: With 1,001-5,000 employees, Betsson Group offers a large and diverse work environment, providing ample opportunities for growth and collaboration.
Founded: 1963, with operational headquarters in Ta’ Xbiex, Malta
Company Description:
- Betsson Group is a global leader in online gaming, offering a wide range of products and services under 20+ brands, including Betsson, Betsafe, Nordicbet, and Casinoeuro
- The company is committed to delivering the best customer experience in the industry and operates on a proprietary platform
- Betsson Group is a responsible operator, focusing on customer satisfaction, responsible gaming, and stakeholder engagement
Company Specialties:
- Technology and innovation
- Sports, casino, and online gaming
- Marketing and customer service
Company Website: betssongroup.com
ASSUMPTION: Betsson Group's focus on technology and innovation creates an environment that encourages continuous learning and growth.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of expertise and autonomy in PPC campaign management and optimization
Reporting Structure: The Senior PPC Specialist will report directly to the PPC Senior Manager and collaborate with various marketing departments and regional brand teams
Work Arrangement: This role is on-site, with flexible working hours and remote work options available
Growth Opportunities:
- Expanding PPC expertise to other marketing channels and platforms
- Developing leadership skills and mentoring junior team members
- Progressing to a PPC management or strategic role within the organization
ASSUMPTION: Betsson Group's large employee base and diverse range of products and services offer numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Betsson Group's Malta office is a modern, collaborative workspace designed to foster creativity and productivity
Office Location(s): Ta’ Xbiex Seafront, Ta’ Xbiex, XBX 1027, MT
Geographic Context:
- Malta is a Mediterranean island nation with a mild climate, rich history, and a thriving gaming industry
- The Ta’ Xbiex area is a bustling business district with numerous amenities and attractions
- Malta offers a high quality of life, with affordable living costs and a multicultural environment
Work Schedule: The work schedule is typically Monday to Friday, with flexible hours and the possibility of remote work
ASSUMPTION: The Malta office provides a dynamic and multicultural work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the PPC Senior Manager
- On-site interview with the PPC team and other relevant stakeholders
- Final decision and job offer
Key Assessment Areas:
- PPC campaign management and optimization skills
- Data analysis and interpretation abilities
- Communication and collaboration skills
- Problem-solving and creative thinking
Application Tips:
- Tailor your resume and cover letter to highlight your PPC experience and relevant skills
- Demonstrate your understanding of the iGaming industry and its specific marketing challenges
- Prepare examples of successful PPC campaigns you've managed and the results you've achieved
ATS Keywords: PPC, Paid Search, Campaign Management, Data Analysis, Optimization, Google AdWords, Excel, iGaming, Marketing
ASSUMPTION: Betsson Group's hiring process is designed to assess candidates' technical skills and cultural fit, with a focus on data-driven decision-making and continuous improvement.
🛠️ Tools & Technologies
- Google AdWords
- Google Analytics
- Microsoft Excel
- PPC management platforms (e.g., Google Ads Manager, Marin Software)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity and responsibility
- Collaboration and teamwork
- Continuous improvement
- Fun and enjoyment
Work Style:
- Data-driven and analytical
- Collaborative and communicative
- Adaptable and innovative
- Results-oriented and proactive
Self-Assessment Questions:
- How do you ensure that your PPC campaigns align with the company's brand and messaging?
- Can you describe a time when you identified an opportunity for improvement in a PPC campaign and implemented a successful solution?
- How do you stay up-to-date with the latest trends and best practices in PPC management?
ASSUMPTION: Betsson Group values candidates who are passionate about data, continuous improvement, and collaboration, with a strong focus on delivering results and having fun in the process.
⚠️ Potential Challenges
- Managing multiple PPC campaigns across different brands and markets simultaneously
- Keeping up with the fast-paced and ever-changing iGaming industry
- Balancing the need for data-driven decision-making with the importance of creativity and innovation
- Adapting to a multicultural work environment with diverse perspectives and communication styles
ASSUMPTION: These challenges can be overcome through strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike other PPC roles, this position focuses on the iGaming industry and requires a strong understanding of its specific marketing challenges
- Betsson Group's large employee base and diverse range of products and services offer numerous opportunities for career growth and development
- This role is a senior-level position, requiring a high degree of expertise and autonomy in PPC campaign management and optimization
ASSUMPTION: While this role shares similarities with other PPC positions, its focus on the iGaming industry and the company's large employee base make it a unique opportunity for the right candidate.
📝 Sample Projects
- Developing and implementing a new PPC campaign strategy for a recently launched brand
- Optimizing the performance of existing PPC campaigns through A/B testing and data analysis
- Collaborating with other marketing departments to create and execute a cross-channel marketing campaign
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to manage PPC campaigns, analyze data, and collaborate with other teams to achieve results.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does Betsson Group support the professional development and growth of its employees?
- Can you provide an example of a successful PPC campaign that the team has implemented, and what made it successful?
- How does Betsson Group approach responsible gaming and customer satisfaction in its marketing efforts?
- What are the key performance indicators (KPIs) used to measure the success of PPC campaigns at Betsson Group?
ASSUMPTION: These interview questions are designed to help the candidate better understand the role, the team, and the company's approach to PPC management and marketing.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your PPC experience and relevant skills
- Prepare examples of successful PPC campaigns you've managed and the results you've achieved
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
