Senior PPC Specialist

📌 Core Information

🔹 Job Title: Senior PPC Specialist

🔹 Company: Sigma Marketing LLC

🔹 Location: Baku, Azerbaijan

🔹 Job Type: Full-Time, Remote

🔹 Category: Digital Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Strategizing and executing high-performing PPC campaigns across Meta and Google
• Managing and scaling significant PPC budgets to maximize ROI
• Implementing and managing advanced conversion tracking solutions
• Analyzing key performance metrics and preparing comprehensive reports
• Optimizing campaign performance and staying ahead of industry trends
• Collaborating with cross-functional teams to ensure integrated strategies

ASSUMPTION: This role requires a proactive and detail-oriented individual with a strong focus on performance marketing and a proven track record in PPC campaign management.

📋 Key Responsibilities

✅ Develop, implement, and manage high-performing paid advertising campaigns across Meta and Google, with a strong focus on performance marketing.

✅ Manage and scale significant PPC budgets ($50,000 USD/month or more) to maximize ROI and achieve performance targets.

✅ Implement, manage, and debug advanced conversion tracking solutions, including event setup in Google Tag Manager (GTM), Google Analytics (GA), Meta Pixel, and other relevant tracking platforms.

✅ Analyze key performance metrics such as CPA, ROAS, LTV, CTR, and CVR. Translate complex performance data into clear, actionable insights and prepare comprehensive reports for stakeholders.

✅ Continuously monitor, analyze, and optimize campaign performance to improve efficiency, drive user acquisition, and enhance overall campaign effectiveness.

✅ Conduct thorough research to identify new opportunities, analyze competitor strategies, and stay ahead of industry trends in the iGaming sector.

✅ Work closely with other marketing team members and departments to ensure integrated strategies and consistent brand messaging.

ASSUMPTION: This role involves a high level of autonomy and requires strong self-management skills to balance multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience in iGaming digital advertising or equivalent verticals

Required Skills:

• Proven track record in performance marketing across Meta and Google; Bing Ads knowledge is a strong plus
• Hands-on experience managing and scaling PPC budgets of $50,000 USD/month or more
• Advanced knowledge in conversion tracking, including event setup and debugging in GTM, GA, Meta Pixel, and other tracking platforms
• Excellent understanding of key metrics: CPA, ROAS, LTV, CTR, CVR, etc.
• Strong analytical and reporting skills—must be comfortable interpreting performance data and translating it into actionable strategies
• Advanced English is a must

Preferred Skills:

• Fluency in additional languages, particularly those relevant to target markets
• Experience with A/B testing and multivariate testing
• Knowledge of SEO and content marketing strategies

ASSUMPTION: Candidates with experience in the iGaming industry or related verticals will have a strong understanding of the unique challenges and opportunities presented by this sector.

💰 Compensation & Benefits

Salary Range: Competitive monthly salary, commensurate with experience. Based on industry standards for a Senior PPC Specialist role in Baku, Azerbaijan, the estimated salary range is 2,500 - 4,000 AZN per month (approximately 1,350 - 2,100 USD).

Benefits:

• Performance-based monthly bonuses that reward your achievements
• A fully remote position, offering flexibility and work-life balance
• The exciting opportunity to work on high-growth iGaming projects across multiple regions
• Freedom to implement your SEO strategies with full support and resources from management
• A performance-based, entrepreneurial culture where your skills and ideas truly matter and make a significant impact

Working Hours: Full-time (40 hours/week), with flexible scheduling to accommodate different time zones

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Digital Marketing and Online Entertainment

Company Size: Thinking IT Holding is a dynamic and fast-growing company, with a medium-sized marketing team and a flat organizational structure that encourages collaboration and innovation.

Founded: The company was founded in 2015 and has since expanded its operations across multiple global markets.

Company Description:

• Thinking IT Holding specializes in developing engaging marketing experiences for users across global markets
• The company focuses on the digital marketing field and online entertainment industry, with a strong presence in the iGaming sector
• Thinking IT Holding is committed to fostering a performance-based, entrepreneurial culture that values the skills and ideas of its employees

Company Specialties:

• Performance Marketing
• PPC Campaign Management
• Conversion Tracking and Optimization
• Data Analysis and Reporting
• Market Research and Competitor Analysis

Company Website: thinkingitholding.com

ASSUMPTION: Thinking IT Holding's focus on performance marketing and iGaming advertising requires candidates with a strong understanding of these areas and a proven track record in driving results.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Marketing Director and works closely with other marketing team members and departments.

Work Arrangement: Fully remote, with flexible scheduling to accommodate different time zones and ensure work-life balance.

Growth Opportunities:

• As a senior role, this position offers opportunities for mentorship and knowledge-sharing with junior team members
• The company's growth trajectory presents opportunities for career advancement and increased responsibilities
• Thinking IT Holding's commitment to employee development provides opportunities for professional growth and skill-building

ASSUMPTION: The fully remote work arrangement requires strong self-management skills and the ability to collaborate effectively with team members across different time zones.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): N/A (fully remote)

Geographic Context:

• Baku, Azerbaijan, is the capital and largest city of the country, with a population of over 2.2 million
• The city is known for its rich history, diverse culture, and modern infrastructure
• Azerbaijan is strategically located at the crossroads of Europe and Asia, making it an attractive market for international businesses

Work Schedule: Full-time (40 hours/week), with flexible scheduling to accommodate different time zones

ASSUMPTION: The fully remote work environment requires strong communication skills and the ability to work independently with minimal supervision.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening to assess communication skills and cultural fit
• Technical assessment to evaluate PPC campaign management skills
• Final interview with the Marketing Director to discuss career goals, expectations, and fit within the team

Key Assessment Areas:

• PPC campaign management skills
• Data analysis and reporting capabilities
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your PPC campaign management experience and relevant skills
• Prepare for the technical assessment by brushing up on your knowledge of PPC platforms, conversion tracking, and data analysis
• Research the company and industry to demonstrate your understanding of the iGaming sector and Thinking IT Holding's unique value proposition

ATS Keywords: PPC, Google Ads, Meta Ads, Bing Ads, Conversion Tracking, Data Analysis, Reporting, iGaming, Performance Marketing, Campaign Management, Budget Management, Market Research, Competitor Analysis

ASSUMPTION: The interview process for this role is designed to assess both technical skills and cultural fit, with a strong emphasis on performance marketing and iGaming advertising.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads
• Bing Ads
• Google Tag Manager
• Google Analytics
• Meta Pixel
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in the digital marketing field. Familiarity with these platforms is essential for success in this position.

👔 Cultural Fit Considerations

Company Values:

• Performance-driven
• Innovative
• Collaborative
• Entrepreneurial
• Data-informed

Work Style:

• Results-oriented
• Adaptable and flexible
• Strong self-management skills
• Excellent communication and collaboration skills
• Proactive and detail-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, performance-driven environment?
• Are you comfortable working independently and managing multiple projects simultaneously?
• Do you have a strong understanding of PPC campaign management and a proven track record in driving results?
• Are you comfortable collaborating with cross-functional teams and contributing to integrated marketing strategies?

ASSUMPTION: Thinking IT Holding's performance-based, entrepreneurial culture requires candidates who are results-oriented, adaptable, and comfortable working in a fast-paced environment.

⚠️ Potential Challenges

• The iGaming sector is highly competitive, and candidates must be prepared to stay ahead of industry trends and adapt to changing market conditions
• The fully remote work arrangement requires strong self-management skills and the ability to collaborate effectively with team members across different time zones
• The role involves managing significant PPC budgets, which requires a strong understanding of budget management and a focus on maximizing ROI
• The company's growth trajectory may present challenges in terms of balancing multiple projects and deadlines

ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for professional growth, career advancement, and the chance to make a significant impact in a fast-growing company.

📈 Similar Roles Comparison

• This role is similar to a Senior PPC Manager or Senior SEM Specialist position, with a focus on performance marketing and PPC campaign management
• However, this role is unique in its focus on the iGaming sector and the opportunity to work on high-growth projects across multiple regions
• Candidates with experience in the iGaming industry or related verticals may find this role particularly appealing, as it offers the chance to leverage their existing knowledge and expertise

ASSUMPTION: While this role shares similarities with other Senior PPC Manager positions, its unique focus on the iGaming sector and high-growth projects sets it apart from other opportunities in the market.

📝 Sample Projects

• Developing and implementing a comprehensive PPC strategy for a new iGaming product launch
• Conducting a thorough market and competitor analysis to identify new opportunities and optimize campaign performance
• Creating and presenting detailed performance reports to stakeholders, highlighting key insights and recommendations for improvement

ASSUMPTION: The sample projects listed above are representative of the types of initiatives and tasks that a Senior PPC Specialist at Thinking IT Holding might be expected to undertake.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth trajectory and plans for expansion in the iGaming sector?
• How does the Marketing team collaborate with other departments to ensure integrated strategies and consistent brand messaging?
• What opportunities are there for professional growth and career advancement within the company?
• How does the company support work-life balance for its remote employees?
• Can you provide examples of how the company has adapted to changing market conditions in the iGaming sector?

ASSUMPTION: The key questions listed above are designed to help candidates gain a better understanding of the company's culture, growth trajectory, and commitment to employee development and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your PPC campaign management experience and relevant skills
• Prepare for the technical assessment by brushing up on your knowledge of PPC platforms, conversion tracking, and data analysis
• Research the company and industry to demonstrate your understanding of the iGaming sector and Thinking IT Holding's unique value proposition
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.