Senior PPC Specialist Senior PPC Specialist

📌 Core Information

🔹 Job Title: Senior PPC Specialist

🔹 Company: OTB Spa

🔹 Location: Milan, Lombardy, Italy

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing & Advertising

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading global Paid campaigns across multiple platforms
• Collaborating with cross-functional teams to integrate Paid activities into omnichannel strategies
• Monitoring KPIs and providing strategic insights to improve performance
• Continuously innovating and proposing new tools and approaches

ASSUMPTION: This role requires a high level of technical expertise and experience in managing large-scale Paid campaigns. The candidate should be comfortable working with large datasets and have a strong analytical mindset.

📋 Key Responsibilities

✅ Design, implement, and optimize Paid campaigns across Google Ads, Meta, Bing, and Criteo

✅ Use Search Ads 360 (SA360) to manage and automate large-scale campaigns

✅ Monitor KPIs, create in-depth reports, and provide strategic insights on performance, customer journey, and ROAS

✅ Collaborate with SEO, CRM, Media, Analytics, and Content teams to integrate Paid activities into omnichannel strategies

✅ Run A/B tests and continuously improve targeting, creatives, and performance

✅ Contribute to the development of strategies for new markets and international audiences

✅ Build new synergies with internal and external teams and stakeholders

✅ Bring innovation and propose new tools and/or innovative approaches

ASSUMPTION: The role requires a high level of autonomy and the ability to work independently. The candidate should be proactive and able to take initiative in driving campaign performance and innovation.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 6 years of experience in agencies or structured companies managing multi-platform paid campaigns

Required Skills:

• Strong command of SA360 (or equivalent), Google Ads, Microsoft Ads, Meta Business Manager, Programmatic Advertising
• Knowledge of Adobe Analytics (a plus) or Google Analytics 4 and Tag Manager
• Analytical mindset, detail-oriented, and capable of working with large datasets
• Fluent in English, native or advanced Italian

Preferred Skills:

• Background in fashion/luxury/e-commerce

ASSUMPTION: While a background in fashion/luxury/e-commerce is highly valued, it is not a strict requirement. The candidate's strong analytical skills and experience in managing multi-platform paid campaigns are more critical for success in this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (Based on industry standards for a Senior PPC Specialist role with 5-10 years of experience in Italy)

Benefits:

• Health insurance
• Retirement plan
• Employee discounts
• Professional development opportunities

Working Hours: Full-time, Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)

ASSUMPTION: The salary range is an estimate based on industry standards for a Senior PPC Specialist role with 5-10 years of experience in Italy. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: OTB Spa operates in the retail luxury goods and jewelry industry, focusing on fashion, apparel, design, lifestyle, and luxury goods.

Company Size: OTB Spa has 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: OTB Spa was founded by Renzo Rosso and has since grown into an international fashion group, powering a range of global, unconventional brands.

Company Description:

• OTB Spa embodies the brave, innovative, and unapologetic spirit of its founder, Renzo Rosso, who disrupted the world of fashion with an open-minded, highly creative mentality.
• The company pushes boundaries and challenges established rules to re-define the world of fashion and lifestyle, fostering the creativity of international talents.
• Through its know-how and state-of-the-art facilities, OTB Spa supports the brands in its portfolio in the development of authentic, individual concepts and sustainable, successful businesses.

Company Specialties:

• Fashion
• Apparel
• Design
• Lifestyle
• Luxury Goods

Company Website: http://www.otb.net

ASSUMPTION: OTB Spa's unique culture and focus on innovation make it an attractive employer for candidates seeking a challenging and creative work environment in the fashion industry.

📊 Role Analysis

Career Level: Senior

Reporting Structure: The Senior PPC Specialist will report to the Digital Marketing & Analytics Manager.

Work Arrangement: On-site, full-time, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• Potential career progression into a management role or a more specialized position within the digital marketing team.
• Opportunities to work on international campaigns and gain experience in global market strategies.
• Professional development opportunities through training and workshops.

ASSUMPTION: The Senior PPC Specialist role offers significant growth opportunities for the right candidate, allowing them to develop their skills and advance their career within the company.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a modern and collaborative work environment.

Office Location(s): Milan, Lombardy, Italy

Geographic Context:

• Milan is the second-largest city in Italy and a major fashion capital, providing ample opportunities for networking and professional growth.
• The Lombardy region is home to numerous fashion and luxury goods companies, offering a vibrant and dynamic work environment.
• Italy is known for its rich cultural heritage, delicious cuisine, and beautiful landscapes, providing numerous opportunities for leisure and travel.

Work Schedule: Full-time, Monday to Friday, with flexible hours and the possibility of working from home occasionally.

ASSUMPTION: The Milan office provides a stimulating and collaborative work environment, with ample opportunities for professional growth and networking within the fashion industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth technical interview focusing on Paid campaign management and optimization
• Final interview with the Digital Marketing & Analytics Manager

Key Assessment Areas:

• Technical expertise in Paid campaign management and optimization
• Analytical skills and ability to work with large datasets
• Collaboration and communication skills
• Cultural fit with the company's innovative and creative mindset

Application Tips:

• Highlight relevant experience in managing multi-platform Paid campaigns and working with large datasets.
• Tailor your resume and cover letter to emphasize your analytical skills and experience in fashion/luxury/e-commerce (if applicable).
• Prepare for the technical interview by brushing up on your knowledge of SA360, Google Ads, Microsoft Ads, Meta Business Manager, and Programmatic Advertising.

ATS Keywords: PPC, Paid Campaign Management, Google Ads, Meta Advertising, Bing Advertising, Criteo, Search Ads 360, KPI Monitoring, Reporting, SEO Collaboration, CRM Collaboration, Media Collaboration, Analytics Collaboration, Content Collaboration, A/B Testing, Analytical Skills, English Fluency, Italian Fluency

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on technical expertise and cultural fit. Candidates should be prepared to demonstrate their skills and experience in managing multi-platform Paid campaigns and working with large datasets.

🛠️ Tools & Technologies

• Search Ads 360 (SA360)
• Google Ads
• Microsoft Ads
• Meta Business Manager
• Programmatic Advertising
• Adobe Analytics (a plus)
• Google Analytics 4
• Google Tag Manager

ASSUMPTION: The Senior PPC Specialist will be expected to have a strong command of the tools and technologies listed above, with a focus on SA360, Google Ads, Microsoft Ads, Meta Business Manager, and Programmatic Advertising.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Creativity
• Bravery
• Collaboration
• Sustainability

Work Style:

• Creative and unconventional
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and open to new ideas

Self-Assessment Questions:

• Do you thrive in a creative and innovative work environment?
• Are you comfortable working with large datasets and using data to drive decision-making?
• Do you enjoy collaborating with cross-functional teams and contributing to omnichannel strategies?

ASSUMPTION: OTB Spa's unique culture and focus on innovation make it an attractive employer for candidates who are creative, analytical, and collaborative. The company values candidates who are open to new ideas and adaptable to change.

⚠️ Potential Challenges

• The role may require working on multiple campaigns simultaneously, which can be challenging and time-consuming.
• The fashion industry is fast-paced and ever-changing, requiring the candidate to stay up-to-date with the latest trends and technologies.
• The role may involve occasional travel to attend industry events or meet with clients.
• The Milan office can be busy and dynamic, with a high level of noise and activity, which may not suit candidates who prefer a quieter work environment.

ASSUMPTION: The Senior PPC Specialist role offers a challenging and dynamic work environment, with ample opportunities for professional growth and development. However, the role also comes with its own set of challenges, including the need to manage multiple campaigns simultaneously and stay up-to-date with the latest trends and technologies in the fashion industry.

📈 Similar Roles Comparison

• Unlike other PPC Specialist roles, this position focuses on global Paid campaigns and requires a high level of technical expertise and experience in managing large-scale campaigns.
• The role offers a unique opportunity to work in the fashion industry and contribute to the development of strategies for new markets and international audiences.
• Career progression in this role may involve moving into a management position or a more specialized role within the digital marketing team.

ASSUMPTION: The Senior PPC Specialist role at OTB Spa offers a unique opportunity to work in the fashion industry and contribute to the development of global Paid campaigns. The role requires a high level of technical expertise and experience in managing large-scale campaigns, making it a challenging and rewarding position for the right candidate.

📝 Sample Projects

• Developing and implementing a global Paid campaign strategy for a new market launch
• Optimizing targeting and creatives for an existing campaign to improve ROAS and customer journey
• Collaborating with the SEO team to integrate Paid activities into an omnichannel strategy for a flagship brand

ASSUMPTION: The Senior PPC Specialist role at OTB Spa offers a wide range of projects and initiatives, from global campaign strategy development to campaign optimization and cross-functional collaboration. The role requires a high level of technical expertise and experience in managing large-scale campaigns, making it a challenging and rewarding position for the right candidate.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader digital marketing strategy?
• What are the key priorities for this role in the first 90 days?
• How does OTB Spa support the professional development and growth of its employees?
• What are the most challenging aspects of working in the fashion industry, and how does this role address them?
• How does OTB Spa foster innovation and creativity within its teams?

ASSUMPTION: The interview process for the Senior PPC Specialist role at OTB Spa is likely to be competitive and focused on technical expertise and cultural fit. Candidates should be prepared to ask insightful questions about the role, the team, and the company to demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant experience in managing multi-platform Paid campaigns and working with large datasets.
• Prepare for the technical interview by brushing up on your knowledge of SA360, Google Ads, Microsoft Ads, Meta Business Manager, and Programmatic Advertising.
• Research OTB Spa's unique culture and values to demonstrate your cultural fit and alignment with the company's mission.
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.