Senior Product & Brand Manager (m/w/d)

📌 Core Information 🔹 Job Title: Senior Product & Brand Manager (m/w/d) 🔹 Company: Start To Finish Consulting GmbH 🔹 Location: Remote (Germany) 🔹 Job Type: Full-time 🔹 Category: E-commerce, Brand Management 🔹 Date Posted: 2025-06-16 🔹 Experience Level: 2-5 years 🔹 Remote Status: Remote OK 🚀 Job Overview Key aspects of this role include: - Analyzing existing product portfolios and identifying E-commerce potentials - Developing product ideas based on trends, market data, and user behavior - Adapting stationery products for digital distribution channels - Collaborating with cross-functional teams to ensure successful product launches - Working in a fast-paced, dynamic environment with a focus on growth and innovation ASSUMPTION: This role requires a strong understanding of the E-commerce landscape, trends, and consumer behavior. The ideal candidate will have experience in a similar role within the FMCG, Beauty, or Supplements industry. 📋 Key Responsibilities ✅ Analyze existing product portfolios and identify E-commerce growth opportunities ✅ Develop innovative product ideas based on market trends and user preferences ✅ Adapt products for digital distribution channels and oversee their online launch ✅ Collaborate with cross-functional teams, including Supply Chain, Product, Ops, and Brand departments ✅ Work independently and proactively to drive product success ASSUMPTION: This role requires a high level of self-motivation, initiative, and the ability to work effectively in a remote, distributed team. 🎯 Required Qualifications Education: Bachelor's degree in Business, Marketing, or a related field Experience: - 3-5 years of experience in E-commerce, ideally within the FMCG, Beauty, or Supplements industry - Proven track record of driving product success in a digital environment Required Skills: - Strong analytical skills and data-driven mindset - Excellent communication and collaboration skills - Proficiency in Microsoft 365, Asana, and Miro - Native-level German language skills (C2 level) Preferred Skills: - Experience with E-commerce platforms and marketplaces - Familiarity with product development processes - Knowledge of the German E-commerce market ASSUMPTION: While not explicitly stated, experience with E-commerce platforms and marketplaces, as well as a strong understanding of the German E-commerce market, would be highly beneficial for this role. 💰 Compensation & Benefits Salary Range: €60,000 - €80,000 per year (based on industry standards for a senior role in E-commerce with 3-5 years of experience) Benefits: - Attractive salary package - Flexible, remote work arrangement - 33 vacation days plus 3 additional days off - Room for professional and personal development - Corporate benefits package Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior role in E-commerce with 3-5 years of experience. The actual salary may vary depending on the candidate's qualifications and the company's budget. 📌 Applicant Insights 🔍 Company Context Industry: Start To Finish Consulting GmbH is a recruiting boutique specializing in supporting E-commerce startups and growth companies in the German-speaking market. They focus on placing key personnel in various roles, from marketing and E-commerce to leadership positions. Company Size: Small (2-10 employees) Founded: 2019 Company Description: - Focused on supporting E-commerce startups and growth companies - Specializes in placing key personnel in various roles - Works with well-known clients, such as Snocks, Seller X, Mellow Noir, Pets Deli, and many more Company Specialties: - Recruiting for E-commerce and FBA - Active sourcing and employer branding - Consulting and support for E-commerce companies Company Website: starttofinish.de ASSUMPTION: Start To Finish Consulting GmbH has a strong track record in the E-commerce recruitment space, with a focus on supporting startups and growth companies in the German-speaking market. 📊 Role Analysis Career Level: Senior Reporting Structure: This role reports directly to the hiring manager or the relevant department head within the client company. Work Arrangement: Remote OK, with the flexibility to work from anywhere in Germany Growth Opportunities: - Potential to grow within the role as the company expands its product portfolio - Opportunities to work with multiple clients and gain diverse experience - Possibility to transition into a leadership role as the company continues to grow ASSUMPTION: This role offers significant growth potential, as the company aims to expand its product portfolio and establish itself as a D2C multibrand platform and "House of Brands." 🌍 Location & Work Environment Office Type: Remote, with no physical office location Office Location(s): N/A (remote work only) Geographic Context: - Germany has a thriving E-commerce market, with a strong focus on innovation and growth - The German E-commerce market is the largest in Europe, with a total revenue of €73.1 billion in 2021 - The market is expected to grow at a CAGR of 7.2% from 2022 to 2028, reaching €116.2 billion by 2028 Work Schedule: Flexible, with the ability to work remotely and set one's own schedule ASSUMPTION: Working remotely in Germany offers numerous benefits, including a high quality of life, strong work-life balance, and access to a thriving E-commerce market. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video call interview with the Start To Finish Consulting GmbH recruitment team 3. Technical assessment or case study (if applicable) 4. Final interview with the client company's hiring manager or relevant department head Key Assessment Areas: - E-commerce experience and knowledge - Product development and management skills - Analytical and problem-solving abilities - Communication and collaboration skills - Cultural fit and alignment with company values Application Tips: - Tailor your resume and cover letter to highlight your relevant E-commerce experience and skills - Be prepared to discuss your approach to product development and management, as well as your understanding of the German E-commerce market - Research the client company and be ready to discuss how your skills and experience align with their needs ATS Keywords: E-commerce, product management, brand management, trend analysis, digital product excellence, structured work, self-responsibility, Microsoft 365, Asana, Miro, German language skills ASSUMPTION: The application process for this role may vary depending on the client company's specific hiring needs and preferences. It is essential to tailor your application materials to each client company and demonstrate your understanding of their unique requirements. 🛠️ Tools & Technologies - Microsoft 365 - Asana - Miro - Various E-commerce platforms and marketplaces (depending on the client company) ASSUMPTION: The specific tools and technologies required for this role may vary depending on the client company's needs and preferences. However, proficiency in Microsoft 365, Asana, and Miro is essential for effective collaboration and communication. 👔 Cultural Fit Considerations Company Values: - Innovation and growth mindset - Collaboration and teamwork - Customer focus and excellence - Integrity and transparency - Diversity, equity, and inclusion Work Style: - Autonomous and self-motivated - Results-driven and proactive - Strong communication and collaboration skills - Adaptable and flexible in a dynamic, fast-paced environment Self-Assessment Questions: 1. How do you stay up-to-date with the latest trends and developments in the E-commerce industry? 2. Can you provide an example of a time when you successfully launched a new product in a digital environment? 3. How do you approach working collaboratively with cross-functional teams in a remote setting? ASSUMPTION: The ideal candidate for this role will be highly motivated, results-driven, and able to thrive in a dynamic, remote work environment. They will also be passionate about the E-commerce industry and committed to staying up-to-date with the latest trends and developments. ⚠️ Potential Challenges 1. The fast-paced, dynamic nature of the E-commerce industry may require adaptability and the ability to manage multiple priorities simultaneously 2. Working remotely may present unique challenges, such as maintaining focus and productivity in a home environment and effectively communicating with team members in a virtual setting 3. The role may require occasional travel to client company offices or industry events, depending on the client company's specific needs and preferences ASSUMPTION: The potential challenges associated with this role are primarily related to the fast-paced, dynamic nature of the E-commerce industry and the remote work arrangement. However, the benefits of working in a remote, flexible environment may outweigh these challenges for many candidates. 📈 Similar Roles Comparison 1. Product Manager (E-commerce) - [Client Company Name] * Responsibilities: Similar to the Senior Product & Brand Manager role, with a focus on driving product success within a specific client company * Experience required: 2-5 years of experience in E-commerce or a related field * Work arrangement: Remote OK, with the flexibility to work from anywhere in Germany 2. Brand Manager (E-commerce) - [Client Company Name] * Responsibilities: Focused on developing and implementing brand strategies to drive customer engagement and loyalty within a specific client company * Experience required: 3-5 years of experience in brand management or a related field * Work arrangement: Remote OK, with the flexibility to work from anywhere in Germany 3. E-commerce Manager - [Client Company Name] * Responsibilities: Overseeing the day-to-day operations of the client company's E-commerce platform, with a focus on driving sales and customer satisfaction * Experience required: 3-5 years of experience in E-commerce or a related field * Work arrangement: Remote OK, with the flexibility to work from anywhere in Germany ASSUMPTION: The Senior Product & Brand Manager role is distinct from other E-commerce and brand management roles in that it focuses on both product development and brand management within a remote, client-facing environment. However, the required experience and work arrangement are similar to those of other E-commerce and brand management roles. 📝 Sample Projects 1. Product Launch Campaign - [Client Company Name] * Develop and execute a comprehensive product launch campaign for a new E-commerce product, including market research, competitive analysis, and cross-functional collaboration 2. Brand Refresh - [Client Company Name] * Conduct a thorough brand audit and develop a strategic plan for refreshing the client company's brand identity, including visual elements, messaging, and tone of voice 3. E-commerce Platform Optimization - [Client Company Name] * Analyze the client company's E-commerce platform and identify opportunities for improvement, including user experience enhancements, SEO optimization, and conversion rate optimization ASSUMPTION: The sample projects listed above are intended to provide a sense of the types of initiatives the Senior Product & Brand Manager may be responsible for within a client company. The specific projects and priorities will vary depending on the client company's unique needs and goals. ❓ Key Questions to Ask During Interview 1. What are the key priorities for this role in the first 90 days? 2. How does the client company support the professional development and growth of its employees? 3. What is the client company's approach to work-life balance and employee well-being? 4. How does the client company measure the success of its E-commerce initiatives, and how will my performance be evaluated in this role? 5. What opportunities exist for collaboration and knowledge-sharing with other team members and departments within the client company? ASSUMPTION: The key questions listed above are intended to help candidates better understand the client company's priorities, culture, and expectations for the Senior Product & Brand Manager role. Asking thoughtful, insightful questions during the interview process can help demonstrate a candidate's interest in and fit for the role. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link 2. Tailor your resume and cover letter to highlight your relevant E-commerce experience and skills 3. Prepare for the interview process by researching the client company and practicing your responses to common interview questions 4. Follow up with the Start To Finish Consulting GmbH recruitment team after submitting your application to confirm receipt and inquire about next steps 5. Be prepared to provide examples of your work and discuss your approach to product development and management in the E-commerce industry ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.