Senior Product Designer - Growth

📌 Core Information 🔹 Job Title: Senior Product Designer - Growth 🔹 Company: Xero 🔹 Location: Sydney, New South Wales, Australia & Melbourne, Victoria, Australia 🔹 Job Type: Permanent 🔹 Category: Software Development 🔹 Date Posted: May 1, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: On-site (Hybrid) 🚀 Job Overview Key aspects of this role include: - Designing and running growth-based experiments for payment services at Xero. - Collaborating with design leadership to shape the product design vision and ensure high-quality execution. - Conducting user research and contributing to user testing. - Influencing and supporting other designers to deliver fantastic product experiences. ASSUMPTION: This role requires a strong background in growth and experimentation design, with a focus on user acquisition and conversion. The role involves frequent iteration and a data-informed mindset. 📋 Key Responsibilities ✅ Design and run growth-based experiments for payment services at Xero, focusing on hypothesis testing and customer behavior. ✅ Collaborate with design leadership to shape the product design vision and ensure top-notch execution within your product area. ✅ Champion the value of design, dive into research and analysis, help define the problems we're solving, and create design frameworks. ✅ Participate in user research to understand customer needs, synthesize data, and contribute to user testing. ✅ Influence, challenge, and support other designers to deliver fantastic product experiences. ✅ Work closely with development teams during sprints to ensure design quality and solve issues. ASSUMPTION: The role requires a deep understanding of the design process, from research to execution, and the ability to work effectively with cross-functional teams. 🎯 Required Qualifications Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field (or equivalent experience). Experience: - Proven experience (5-10 years) in product design, with a focus on growth and experimentation design. - Experience designing products with a focus on optimizing user acquisition and conversion. - Experience building and iterating on a product or experiences based on usage patterns, user feedback, and an evolving strategic landscape. Required Skills: - Proficiency in design tools (e.g., Sketch, Figma, Adobe XD). - Strong portfolio demonstrating high-quality design outcomes. - Experience across the entire design process, with mastery in executing elegant interfaces. - Excellent communication and collaboration skills. - Data-informed mindset and ability to conduct hypothesis testing. Preferred Skills: - Experience working in a high cadence experimental environment. - Familiarity with A/B testing and other growth hacking techniques. - Knowledge of the accounting software industry. ASSUMPTION: Candidates with a strong background in growth and experimentation design, a data-informed mindset, and a portfolio demonstrating high-quality design outcomes are most likely to succeed in this role. 💰 Compensation & Benefits Salary Range: $120,000 - $160,000 AUD per annum (Estimated based on industry standards for a Senior Product Designer role in Australia) Benefits: - Generous paid leave policy. - Health insurance, life insurance, and income protection. - Wellbeing and sports programmes. - Employee resource groups. - 26 weeks of paid parental leave for primary caregivers. - Employee Share Plan. - Beautiful offices and flexible working. - Career development opportunities. Working Hours: Full-time (37.5 hours per week), with flexible working arrangements. ASSUMPTION: The salary range is estimated based on industry standards for a Senior Product Designer role in Australia. Actual compensation may vary based on experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Xero is a leading global software company that specializes in cloud-based accounting software for small to medium-sized businesses. They have over 4.2 million subscribers globally and are publicly listed on the Australian Securities Exchange. Company Size: Xero has 1,001-5,000 employees, making it a mid-sized company with a significant global presence. Founded: Xero was founded in 2006 in New Zealand and has since expanded to multiple countries, including Australia, the United States, and the United Kingdom. Company Description: - Xero's mission is to help small businesses thrive through beautiful, easy-to-use accounting software. - They aim to automate routine tasks, surface actionable insights, and connect businesses with the right data, advisors, and apps. - Xero fosters a collaborative and innovative work environment, with a strong focus on growth and experimentation. Company Specialties: - Accounting software. - Small business solutions. - Cloud-based technology. - Invoicing, billing, and payroll services. - Platform and app integrations. Company Website: www.xero.com ASSUMPTION: Xero's focus on small business accounting software and growth-oriented culture makes it an attractive option for candidates interested in designing for a global user base and driving business growth through experimentation. 📊 Role Analysis Career Level: This role is a senior-level position, requiring significant experience and expertise in product design, with a focus on growth and experimentation. Reporting Structure: The Senior Product Designer - Growth will report directly to the Head of Design and work closely with cross-functional teams, including product managers, engineers, and other designers. Work Arrangement: This role is on-site (Hybrid), with a requirement to work from Xero's offices in Sydney or Melbourne for a minimum of 2-3 days per week. Growth Opportunities: - Opportunities to work on high-impact projects and drive business growth. - Exposure to a global user base and diverse team environments. - Potential to mentor junior designers and contribute to the development of Xero's design culture. - Opportunities for career progression within Xero's design organization. ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Xero's payment services and contribute to the company's overall success. 🌍 Location & Work Environment Office Type: Xero's offices are modern, collaborative workspaces designed to foster innovation and creativity. Office Location(s): - 1615 Platte St, 4th Floor, Denver, Colorado 80202, US (Sydney office) - 785 Market St, 10th Floor, San Francisco, California 94103, US (Melbourne office) Geographic Context: - Sydney, New South Wales, Australia: A vibrant, multicultural city with a thriving tech industry and a high cost of living. - Melbourne, Victoria, Australia: A cultural hub with a strong focus on arts, education, and sports, offering a high quality of life and a slightly lower cost of living compared to Sydney. Work Schedule: Full-time (37.5 hours per week), with flexible working arrangements and the option to work from home for up to 2-3 days per week. ASSUMPTION: The work environment at Xero's Sydney and Melbourne offices is collaborative and innovative, with a strong focus on growth and experimentation. The flexible work arrangements allow for a healthy work-life balance. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening. 2. Phone or video screen with the hiring manager. 3. Design challenge or case study presentation. 4. On-site or virtual interview with the design team and other stakeholders. 5. Final interview with the Head of Design. Key Assessment Areas: - Design portfolio and process. - Problem-solving skills and ability to think critically about design challenges. - Communication and collaboration skills. - Alignment with Xero's values and design principles. Application Tips: - Tailor your resume and cover letter to highlight your experience in growth and experimentation design, user research, and data-informed decision-making. - Prepare a strong design portfolio that demonstrates your ability to execute elegant interfaces and drive business growth. - Practice your presentation and communication skills, focusing on your ability to articulate your design process and thoughtfully address design challenges. ATS Keywords: Product Design, Growth, Experimentation, User Research, Design Thinking, Prototyping, Accessibility, Collaboration, Data Analysis, User Acquisition, Conversion Optimization, Behavioral Design, Design Frameworks, Interaction Design, Design Execution, Strategic Initiatives, Team Workshops. ASSUMPTION: Xero's application process is designed to assess candidates' design skills, problem-solving abilities, and cultural fit. Tailoring your application materials to highlight these areas will increase your chances of success. 🛠️ Tools & Technologies - Design tools: Sketch, Figma, Adobe XD. - Prototyping tools: InVision, Marvel, or Adobe XD. - Collaboration tools: Slack, Microsoft Teams, or Google Workspace. - Project management tools: Jira, Asana, or Trello. ASSUMPTION: The tools and technologies required for this role are standard in the product design industry. Familiarity with these tools is essential for success in the role. 👔 Cultural Fit Considerations Company Values: - Beautiful - Human - Champion small business - Uncomplicated - Own it Work Style: - Collaborative and innovative. - Data-informed and user-centered. - Focused on growth and experimentation. - Committed to continuous learning and improvement. Self-Assessment Questions: 1. How do you align with Xero's values, particularly "Champion small business" and "Own it"? 2. How comfortable are you working in a high cadence experimental environment, with a focus on speed and frequent iteration? 3. How do your personal work style and preferences fit with Xero's collaborative and innovative work culture? ASSUMPTION: Xero's company values and work style emphasize collaboration, innovation, and a focus on small business success. Candidates who align with these values and are comfortable working in a high cadence experimental environment are most likely to thrive at Xero. 🛡️ Potential Challenges 1. Balancing the need for speed and frequent iteration with the desire to create high-quality, user-centered designs. 2. Working effectively with cross-functional teams, including product managers, engineers, and other designers, to ensure design quality and solve issues. 3. Adapting to a rapidly evolving strategic landscape and adjusting designs accordingly. 4. Managing the expectations and priorities of multiple stakeholders, including users, product managers, and other designers. ASSUMPTION: These challenges are inherent to a senior-level product design role focused on growth and experimentation. Candidates with strong communication, collaboration, and problem-solving skills are best equipped to overcome these challenges. 📈 Similar Roles Comparison 1. Product Designer (Growth) vs. Product Designer (UX/UI): The Product Designer (Growth) role focuses on driving business growth through experimentation and user acquisition, while the Product Designer (UX/UI) role is more focused on creating intuitive and user-centered interfaces. 2. Senior Product Designer (Growth) vs. Product Manager (Growth): The Senior Product Designer (Growth) role is responsible for the design and execution of growth experiments, while the Product Manager (Growth) role is responsible for defining the strategy and roadmap for growth initiatives. 3. Career Path: The Senior Product Designer (Growth) role can lead to career progression within Xero's design organization, with potential opportunities to become a Design Manager, Head of Design, or even Chief Design Officer. ASSUMPTION: Understanding the differences between these roles and the potential career paths can help candidates determine if the Senior Product Designer (Growth) role is the right fit for their career goals. 📝 Sample Projects 1. Designing and executing an A/B test to optimize the user onboarding experience for Xero's payment services, resulting in a 15% increase in user activation. 2. Conducting user research to understand the pain points and needs of small business owners, leading to the development of a new feature that improved user satisfaction and retention. 3. Collaborating with cross-functional teams to design and launch a new payment service, resulting in a 20% increase in user engagement with the service. ASSUMPTION: These sample projects demonstrate the types of growth-focused design challenges and opportunities that candidates can expect to encounter in the Senior Product Designer (Growth) role at Xero. ❓ Key Questions to Ask During Interview 1. How does the design team collaborate with product managers and engineers to ensure design quality and solve issues? 2. What is the process for defining and prioritizing growth experiments, and how are the results measured and analyzed? 3. How does Xero support the professional development and growth of its designers? 4. What is the work-life balance like for designers at Xero, and how is it supported by the company? 5. How does Xero approach accessibility in its design process, and what resources are available to designers to ensure their designs are accessible? ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and work environment. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight your experience in growth and experimentation design, user research, and data-informed decision-making. 3. Prepare a strong design portfolio that demonstrates your ability to execute elegant interfaces and drive business growth. 4. Practice your presentation and communication skills, focusing on your ability to articulate your design process and thoughtfully address design challenges. 5. Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.