📌 Core Information
🔹 Job Title: Senior Product Designer - Growth
🔹 Company: Welltech
🔹 Location: Limassol, Cyprus
🔹 Job Type: Full-Time, On-site (open to relocation)
🔹 Category: Design
🔹 Date Posted: 2025-05-22
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (open to relocation)
🚀 Job Overview
Key aspects of this role include:
- Driving product-led growth through user-centered design
- Optimizing user flows and onboarding experiences
- Collaborating with cross-functional teams to enhance customer journeys
- Fostering a growth mindset within the organization
- Working with cutting-edge design tools and methodologies
ASSUMPTION: This role requires a balance of strategic thinking and hands-on design, with a focus on driving business impact through user engagement and retention.
📋 Key Responsibilities
✅ Inspire the largest percentage of users to experience value early and often in their WellTech experience
✅ Challenge existing design patterns and advocate for innovative UI improvements
✅ Work iteratively through design experiments to push WellFunnel towards a desired vision
✅ Understand the needs of multiple constituents across 5 core products to deliver a best-in-class funnel experience
✅ Balance innovation with feasibility, assessing technical and cost implications of design decisions
✅ Work in the open and educate the organization on the value of growth design
✅ Nurture relationships with key growth managers, product managers, and product designers from multiple teams
✅ Work with platform team product designers to scale impactful experiments into the broader design system
ASSUMPTION: This role involves a mix of strategic planning, user-centered design, and collaboration with various teams to optimize user experiences and drive growth.
🎯 Required Qualifications
Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field (or equivalent experience)
Experience: 5-10 years of experience in product design, with a focus on growth and user engagement
Required Skills:
- Deep level of understanding of Figma (components, autolayouts, variables) and Design Systems
- Ability to apply behavioral and growth design theories, concepts, principles, and methodologies
- Ability to gather and make sense of existing research and assumptions to design experiments
- Experience in user research methods (usability testing)
- Knowledge of user research tools (Maze, UserTesting, SurveyMonkey, etc.)
- Knowledge of experiment tooling (Optimizely, Launchdarkly, and Google Analytics)
- Commercial awareness - understanding how design impacts business metrics
- Ability to work independently and solve problems as part of a team
- Clear, friendly, and transparent communication
Preferred Skills:
- Experience in interface animation and content design
ASSUMPTION: Candidates should have a strong portfolio showcasing their design process, problem-solving skills, and ability to create user-centered designs that drive business impact.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (estimate based on industry standards for mid-senior level product designers in Cyprus)
Benefits:
- Visa sponsorship for eligible candidates
- Grow Together: A culture that champions personal and professional growth
- Lead by Example: Every team member is empowered to inspire and make an impact
- Results-Driven: Achieving meaningful outcomes is the focus
- We Are Well-Makers: Creating a healthier, happier world together
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Mobile Computing Software Products
Company Size: 2-10 employees (small, agile team with a strong focus on innovation)
Founded: 2023 (recently established, with a fresh approach to well-being technology)
Company Description:
- Welltech is a global leader in the Health & Fitness industry, with a mission to improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys
- Their apps have crossed over 220 million installs, and they have a diverse team of over 800 professionals across 5 hubs
- Welltech strives to be proactive wellness partners for their users, continually evolving themselves to provide the best possible experiences
Company Specialties:
- Personalized Well-being Design
- Preference-Driven Lifestyle Coaching
- Biohacking for Individuality
- Creative Well-being Solutions
- Intuitive Well-being Technology
- Next-Gen Well-being Tools
- Affordable Well-being for All
Company Website: https://welltech.world
ASSUMPTION: Welltech's small size and recent founding allow for a dynamic, innovative work environment with ample opportunities for growth and impact.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: Reports to the Product Design Manager within the Platform and Growth team, collaborating with the wider Growth and Monetisation team
Work Arrangement: On-site (open to relocation, with visa sponsorship available)
Growth Opportunities:
- Potential to shape the growth design function within the organization
- Opportunities to work on multiple products and features, driving user engagement and retention
- Chance to collaborate with and learn from a diverse, global team of professionals
ASSUMPTION: This role offers significant growth potential, as Welltech is a rapidly growing company with a strong focus on innovation and user-centered design.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Limassol, Cyprus
Office Location(s): 1111b S Governors Ave, STE 3217, Dover, Delaware, US (headquarters, with a team based in Limassol, Cyprus)
Geographic Context:
- Limassol is the second-largest city in Cyprus, with a Mediterranean climate and a vibrant cultural scene
- The city offers a high quality of life, with affordable living costs and a strong sense of community
- Cyprus is a member of the European Union and offers a favorable tax environment for expats
Work Schedule: Full-time, 40 hours per week, with flexible working hours and a results-driven culture
ASSUMPTION: Limassol offers a pleasant work environment with a high quality of life, and Welltech's flexible work schedule allows for a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Recruiter call
- Meet the hiring manager
- Skills assessment
- Meet team members
Key Assessment Areas:
- Design process and problem-solving skills
- Understanding of user research and behavioral design principles
- Communication and collaboration skills
- Cultural fit and alignment with Welltech's mission and values
Application Tips:
- Highlight your experience with growth design and user engagement strategies
- Include a portfolio showcasing your design process, problem-solving skills, and ability to create user-centered designs that drive business impact
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare for behavioral interview questions that focus on your design process, problem-solving skills, and ability to work collaboratively with cross-functional teams
ATS Keywords: Product design, growth design, user engagement, user experience, user research, behavioral design, Figma, Design Systems, experiment tooling, commercial awareness
ASSUMPTION: Welltech's interview process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit, with a focus on their design process and user-centered approach.
🛠️ Tools & Technologies
- Figma (components, autolayouts, variables) and Design Systems
- User research tools (Maze, UserTesting, SurveyMonkey, etc.)
- Experiment tooling (Optimizely, Launchdarkly, and Google Analytics)
ASSUMPTION: Candidates should have a strong proficiency in Figma and user research tools, as well as a working knowledge of experiment tooling.
👔 Cultural Fit Considerations
Company Values:
- Grow Together: Join a culture that champions both personal and professional growth
- Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact
- Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day
- We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!
Work Style:
- Collaborative and dynamic, with a strong focus on innovation and user-centered design
- Results-driven, with a focus on achieving meaningful outcomes
- Empowering and supportive, with opportunities for growth and impact
Self-Assessment Questions:
- How do you balance innovation with feasibility in your design process?
- Can you describe a time when you used user research to inform your design decisions and drive user engagement?
- How do you approach working collaboratively with cross-functional teams to optimize user experiences and drive growth?
ASSUMPTION: Welltech values candidates who are passionate about driving user engagement and retention through innovative, user-centered design, and who are eager to grow both personally and professionally in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Working in a small, agile team may require adaptability and a willingness to take on multiple responsibilities
- The role may involve working with tight deadlines and competing priorities
- Relocating to Limassol, Cyprus, may present challenges for candidates who are not familiar with the local culture and language
- Welltech is a rapidly growing company, which may result in a fast-paced work environment with evolving priorities
ASSUMPTION: Candidates should be prepared to adapt to a dynamic, fast-paced work environment and be willing to take on multiple responsibilities as needed.
📈 Similar Roles Comparison
- This role differs from other product design positions in its focus on growth design and user engagement strategies
- Welltech's small size and agile team structure offer opportunities for greater impact and growth compared to larger organizations
- This role is well-suited for candidates with a strong portfolio showcasing their design process, problem-solving skills, and ability to create user-centered designs that drive business impact
ASSUMPTION: Candidates should have a strong portfolio and relevant experience in growth design and user engagement strategies to be successful in this role.
📝 Sample Projects
- Redesigning the onboarding experience for one of Welltech's flagship apps to improve user engagement and retention
- Optimizing the user flow for a new feature, using user research and A/B testing to inform design decisions
- Collaborating with the growth team to create targeted onboarding campaigns for specific user segments
ASSUMPTION: These sample projects illustrate the types of initiatives a Senior Product Designer - Growth might work on at Welltech, focusing on user engagement, retention, and optimization.
❓ Key Questions to Ask During Interview
- How does the growth team collaborate with other departments to optimize user experiences and drive engagement?
- Can you describe the team structure and dynamics within the Platform and Growth team?
- How does Welltech support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Welltech measure the success of its growth design initiatives?
ASSUMPTION: These key questions help candidates better understand the role, team dynamics, and growth opportunities at Welltech.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant skills and experiences in growth design and user engagement strategies
- Prepare a portfolio showcasing your design process, problem-solving skills, and ability to create user-centered designs that drive business impact
- Follow up with the recruiter within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
