📌 Core Information
🔹 Job Title: Senior Product Director, Performance Marketing
🔹 Company: OKX
🔹 Location: San Jose, California, United States
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (On-site and Remote)
🚀 Job Overview
Key aspects of this role include:
- Driving user acquisition and revenue growth across the United States and UAE
- Owning the full-funnel performance marketing strategy
- Managing a team and a significant budget with P&L accountability
- Navigating crypto ad compliance to protect business continuity
- Collaborating with cross-functional teams to ensure high-impact and compliant campaigns
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the crypto and financial advertising landscape.
📋 Key Responsibilities
✅ Lead paid acquisition strategy across Google, Meta, TikTok, and other channels, optimizing for growth KPIs such as CAC, ROAS, LTV, and payback period.
✅ Develop and execute region-specific media plans that align with user growth goals, campaign budgets, and UAE/US market dynamics.
✅ Proactively manage compliance risk by embedding regulatory intelligence into campaign workflows to minimize disallowed ads, reduce account suspensions, and maintain UAE FSRA adherence.
✅ Drive performance through rigorous A/B testing across creatives, landing pages, and audience targeting to improve conversion and retention.
✅ Monitor spend efficiency in real time; produce weekly business-impact reports highlighting contribution to revenue, user quality, and channel ROI.
✅ Partner with design, product, and legal teams to ensure campaigns are high-impact and fully compliant with platform and jurisdictional policies.
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of performance marketing experience, including 3+ years leading teams and managing ≥USD 10M annual budget with P&L accountability
Required Skills:
- Proven ability to scale paid media for financial/crypto products under strict compliance regimes
- Deep understanding of Google “restricted financial products” policies, Meta crypto-ad approval processes, and TikTok finance advertising rules
- Strong commercial sense—comfortable making budget trade-offs based on real-time data and business impact
- Fluent in SQL/Python for ROI analysis and automation; skilled with tools like Looker, Data Studio, or similar BI platforms
- Exceptional communication and stakeholder alignment skills across business, legal, and product teams
Preferred Skills:
- Hands-on experience with ADGM/UAE whitelisting processes or managing paid campaigns in regulated crypto markets
- Passion for crypto/Web3—regular user of crypto products and active follower of industry trends
- Public speaker or contributor on topics like ad fraud, user acquisition in regulated industries, or performance compliance best practices
ASSUMPTION: Given the specialized nature of this role, candidates with a strong background in crypto and financial advertising will be most competitive.
💰 Compensation & Benefits
Salary Range: $375,666 - $450,799 USD per year (based on industry standards for a role of this level and location)
Benefits:
- Competitive total compensation package
- L&D programs and education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: OKX is a leading crypto exchange and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps).
Company Size: OKX has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: OKX began as a crypto exchange in 2017 and has since expanded into new markets and services.
Company Description:
- At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
- OKX is committed to shaping a fairer, more transparent, and accessible society through blockchain technology.
- We are deeply committed to good sportmanship and the pursuit to be better, as reflected in our partnerships with McLaren F1, Manchester City FC, and the Tribeca Film Festival.
Company Specialties:
- Exchange
- Blockchain
- Futures
- API
- Technology
- and Cryptocurrency
Company Website: http://www.okx.com
ASSUMPTION: OKX's commitment to innovation, compliance, and user-centric design makes it an attractive place to work for those passionate about crypto and fintech.
📊 Role Analysis
Career Level: This role is at the senior director level, reporting directly to the Chief Product Officer or a similar executive.
Reporting Structure: The Senior Product Director, Performance Marketing will oversee a team of marketing managers and specialists, with the potential to grow the team based on business needs.
Work Arrangement: This role is hybrid, with a mix of on-site and remote work, allowing for flexibility and a better work-life balance.
Growth Opportunities:
- Potential to advance to a VP or C-level role as the company continues to grow and expand
- Chance to shape the performance marketing strategy for a rapidly growing crypto exchange
- Opportunity to work with a diverse and global team, gaining exposure to various markets and cultures
ASSUMPTION: Given OKX's growth trajectory, there will be ample opportunities for career progression and professional development.
🌍 Location & Work Environment
Office Type: OKX has a hybrid work environment, with offices in San Jose, California, and other global locations.
Office Location(s): San Jose, California, United States
Geographic Context:
- San Jose is located in the heart of Silicon Valley, providing easy access to tech industry events, networking opportunities, and a vibrant startup ecosystem.
- The Bay Area offers a diverse range of cultural attractions, outdoor activities, and culinary experiences.
- California is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters.
Work Schedule: The work schedule is flexible, with core hours between 10:00 AM and 04:00 PM PST, allowing for asynchronous work and better work-life balance.
ASSUMPTION: OKX's hybrid work environment and flexible work schedule cater to a wide range of employee preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the team
- Final interview with the executive team
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Expertise in performance marketing, with a focus on crypto and financial advertising
- Strong communication and stakeholder alignment skills
- Technical proficiency in data analysis and automation tools
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and communication skills
- Showcase your passion for crypto and fintech, and your understanding of the industry landscape
- Be ready to discuss your approach to managing compliance risk and navigating regulatory challenges
ATS Keywords: Performance Marketing, Crypto Advertising, Financial Advertising, Compliance Risk Management, A/B Testing, Data Analysis, SQL, Python, Leadership, Team Management, Stakeholder Alignment
ASSUMPTION: OKX's hiring process is thorough and competitive, with a strong focus on cultural fit and technical proficiency.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads Manager
- TikTok Ads
- Looker
- Data Studio
- SQL
- Python
- Asana
- Slack
- Microsoft Office Suite
ASSUMPTION: OKX uses a combination of industry-standard and proprietary tools to streamline workflows and improve efficiency.
👔 Cultural Fit Considerations
Company Values:
- We Before Me
- Do the Right Thing
- Get Things Done
Work Style:
- Collaborative and inclusive team environment
- Strong focus on results and accountability
- Agile and adaptable to change
- Open and transparent communication
Self-Assessment Questions:
- How do you align with OKX's core values, and can you provide an example of a time when you embodied each value?
- How do you approach managing compliance risk in a dynamic and evolving regulatory landscape?
- How do you balance short-term performance targets with long-term strategic goals?
ASSUMPTION: OKX's company culture emphasizes collaboration, accountability, and a strong work ethic, with a focus on driving results and continuous improvement.
⚠️ Potential Challenges
- Navigating the complex and evolving regulatory landscape of crypto advertising
- Managing compliance risk while maintaining business continuity and growth
- Balancing short-term performance targets with long-term strategic goals
- Adapting to the fast-paced and dynamic nature of the crypto and fintech industries
- Managing a team with diverse skills, backgrounds, and work preferences in a hybrid work environment
ASSUMPTION: These challenges require strong leadership, strategic thinking, and a deep understanding of the crypto and fintech landscapes.
📈 Similar Roles Comparison
- This role is unique in its focus on crypto and financial advertising, with a strong emphasis on compliance risk management and strategic leadership.
- Compared to traditional marketing roles, this position requires a deeper understanding of regulatory environments and a stronger focus on compliance and risk mitigation.
- Career progression in this role may follow a path similar to that of a traditional marketing director, with the potential to advance to VP or C-level roles as the company grows and expands.
ASSUMPTION: Given the specialized nature of this role, candidates with a strong background in crypto and financial advertising will be most competitive.
📝 Sample Projects
- Developing and executing a region-specific media plan to drive user acquisition in the UAE, while maintaining compliance with UAE FSRA regulations
- Implementing A/B testing strategies to improve conversion rates and reduce CAC for a new product launch
- Collaborating with the product team to optimize landing pages and improve user experience, leading to a 15% increase in conversion rates
ASSUMPTION: These projects demonstrate the candidate's ability to balance strategic thinking, tactical execution, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to managing compliance risk in crypto advertising, and how this role fits into that strategy?
- How does the company support the professional development and growth of its marketing team members?
- Can you provide an example of a time when the company adapted to changes in the regulatory environment, and how did this impact the marketing strategy?
- How does the company balance short-term performance targets with long-term strategic goals, and how does this role contribute to that balance?
- What are the key priorities for this role in the first 90 days, and how does the company support new team members in achieving these goals?
ASSUMPTION: These questions help candidates better understand the role's context, the company's priorities, and the team's dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and communication skills
- Showcase your passion for crypto and fintech, and your understanding of the industry landscape
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
