Senior Product Growth Specialist

📌 Core Information

🔹 Job Title: Senior Product Growth Specialist

🔹 Company: Gen

🔹 Location: Prague, Czech Republic

🔹 Job Type: Full-Time, Hybrid (2-3 days in the office)

🔹 Category: Product Management

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing long-term growth strategies for Gen's mobile applications
• Leading customer segmentation and optimizing sales experiences across Android and iOS platforms
• Driving user growth, reducing churn, and improving NPS through strategic initiatives
• Collaborating cross-functionally to align and execute growth initiatives
• Analyzing business performance, tracking KPIs, and forecasting opportunities

ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and customer-centric mindset to succeed. It involves continuous optimization and improvement of user flows and experiences.

📋 Key Responsibilities

✅ Shape and execute long-term growth strategy for Gen’s mobile applications, focusing on increasing LTV and revenue

✅ Lead customer segmentation and optimize sales experiences across Android and iOS platforms

✅ Own the end-to-end experimentation process, including A/B testing, hypothesis management, and results analysis

✅ Continuously improve user journeys, touchpoints, and pricing strategies to enhance engagement and conversion

✅ Collaborate across product, design, engineering, marketing, analytics, and business intelligence teams to ensure alignment and execution of growth initiatives

✅ Drive user growth, reduce churn, and improve NPS through strategic initiatives and experience optimization

✅ Maintain ownership of business performance, including KPI tracking, forecasting, and opportunity evaluation

✅ Develop and present business plans for new product launches and portfolio expansion

ASSUMPTION: This role involves a high degree of ownership and independence, requiring strong initiative and self-motivation to drive projects from concept to launch.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, Statistics, or a related field (or equivalent experience)

Experience: 5-10 years of experience in product growth, monetization, or a similar role within the mobile app industry

Required Skills:

• Proven expertise in data analysis, web analytics tools (e.g., Google Analytics), and working with large datasets (Excel, Power BI)
• Expertise in A/B testing, experimentation design, hypothesis management, and results interpretation
• Ability to use insights and metrics (LTV, NPS, churn, segmentation) to inform and prioritize decisions
• Proven ability to build and execute growth strategies and monetization plans
• Strong cross-functional collaboration skills across product, design, engineering, marketing, and analytics teams
• Excellent English communication skills, both written and verbal

Preferred Skills:

• Experience with mobile app monetization strategies
• Familiarity with Agile methodologies
• Knowledge of SQL or other programming languages

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to collaborate with international teams.

💰 Compensation & Benefits

Salary Range: Based on the company's size and the role's requirements, the estimated salary range for this position is CZK 150,000 - 250,000 per year (approximately USD 6,500 - 11,000). This range is inclusive of the accelerating quarterly bonus scheme.

Benefits:

• Unlimited PTO (paid time off), flexible working hours, and home office
• Competitive salary with accelerating quarterly bonus scheme
• Learning & Development plan (CZK 140,000/year)
• Sustainable home improvement bonus (CZK 10,000/year)
• Mac/Windows laptop and mobile phone for personal use with unlimited call plan
• Budget to setup your home workstation, and 2 monitors
• Cafeteria points provided by Benefit plus (CZK 24,000/year – meal plan, pension insurance, travel, and much more)
• Multisport card
• Award-winning office – gym, cinema, library, terrace, chill-zone, bike storage, parking
• Sandwiches, yogurts, coffee, tea, fruit, and sweets all day - available for everyone

Working Hours: Full-time, 40 hours per week, with flexible working hours and a hybrid work arrangement (2-3 days in the office)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Czech Republic. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Gen operates in the computer and network security industry, focusing on providing cybersecurity, privacy, and identity protection solutions to over 500 million users in 150 countries.

Company Size: With 1,001-5,000 employees, Gen offers a mid-sized company environment with opportunities for collaboration and growth. As a mid-sized company, Gen provides a balance between the agility of a startup and the resources of a larger enterprise.

Founded: Gen was founded in 2022, making it a relatively new company with a strong focus on innovation and digital freedom.

Company Description:

• Gen is a global company dedicated to Powering Digital Freedom through its trusted Cyber Safety brands, including Norton, Avast, LifeLock, Moneylion, and more.
• The company empowers people to live their digital lives confidently today and for generations to come by providing award-winning products and services in cybersecurity, online privacy, identity protection, and financial wellness.
• Gen brings together award-winning products and services from various consumer brands to create a comprehensive digital safety ecosystem.

Company Specialties:

• Cybersecurity
• Online privacy
• Identity protection
• Financial wellness

Company Website: GenDigital.com

ASSUMPTION: As a relatively new company, Gen may offer more opportunities for growth and career advancement compared to more established organizations.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in product growth and monetization strategies.

Reporting Structure: The Senior Product Growth Specialist will likely report directly to the Head of Product Growth or a similar role, with the opportunity to collaborate with various teams across the organization.

Work Arrangement: The hybrid work arrangement allows for a balance between working from home and on-site collaboration, providing flexibility and a better work-life balance.

Growth Opportunities:

• As a senior role, this position offers opportunities for career progression into leadership or management positions within the product growth or monetization teams.
• The company's focus on innovation and digital freedom may present opportunities for growth and expansion into new markets or product areas.
• The global nature of the company may offer international career opportunities for the right candidate.

ASSUMPTION: Given the company's focus on growth and innovation, there may be opportunities for the successful candidate to expand their role or take on new challenges as the company continues to evolve.

🌍 Location & Work Environment

Office Type: Gen's Prague office is an award-winning space that offers a variety of amenities, including a gym, cinema, library, terrace, chill-zone, bike storage, and parking.

Office Location(s): 1737/1A Pikrtova, Prague 4, Czech Republic 140 00

Geographic Context:

• Prague is the capital and largest city of the Czech Republic, with a population of over 1.3 million people.
• The city is known for its rich history, beautiful architecture, and vibrant cultural scene.
• Prague offers a high quality of life, with affordable living costs compared to other major European cities.

Work Schedule: The hybrid work arrangement allows for a flexible work schedule, with the option to work from home or in the office on a given day.

ASSUMPTION: While not explicitly stated, the company's offer of unlimited PTO suggests a flexible and employee-friendly work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study presentation
• Interview with the hiring manager or a panel of interviewers
• Final decision and offer

Key Assessment Areas:

• Data analysis and interpretation skills
• Strategic thinking and problem-solving abilities
• Customer-centric mindset and understanding of user experience principles
• Cross-functional collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, focusing on data-driven growth strategies, A/B testing, and user experience optimization.
• Prepare for behavioral interview questions that assess your problem-solving skills, strategic thinking, and customer-centric mindset.
• Research the company and its products to demonstrate your understanding of Gen's mission and values.

ATS Keywords: Data analysis, A/B testing, user experience, customer segmentation, growth strategy, monetization, LTV, NPS, churn, KPI tracking, opportunity evaluation

ASSUMPTION: As a mid-sized company, Gen may have a more streamlined interview process compared to larger enterprises, allowing for more personal interaction with hiring managers and a faster decision-making process.

🛠️ Tools & Technologies

• Google Analytics
• Excel or Power BI
• SQL (or other programming languages)
• Mobile app analytics tools (e.g., App Annie, AppFollow)

ASSUMPTION: While not explicitly stated, the required skills and experience for this role suggest familiarity with common data analysis tools, mobile app analytics platforms, and programming languages.

👔 Cultural Fit Considerations

Company Values:

• Empowering people to live their digital lives confidently
• Innovation and continuous improvement
• Collaboration and teamwork
• Customer-centric mindset

Work Style:

• Data-driven and analytical
• Strategic and creative
• Collaborative and cross-functional
• Flexible and adaptable

Self-Assessment Questions:

• How have you used data and analytics to inform and prioritize decisions in previous roles?
• Can you describe a time when you had to balance customer satisfaction with revenue impact in a user experience optimization project?
• How do you approach collaboration and communication with cross-functional teams to ensure alignment and execution of growth initiatives?

ASSUMPTION: As a mid-sized company focused on growth and innovation, Gen may prioritize cultural fit and alignment with its values and work style in the hiring process.

⚠️ Potential Challenges

• Balancing the need for growth and revenue with user experience and customer satisfaction
• Keeping up with the latest trends and best practices in mobile app monetization and growth strategies
• Managing a high volume of data and ensuring accurate analysis and interpretation
• Collaborating effectively with cross-functional teams in a hybrid work environment

ASSUMPTION: These challenges are inherent to the role and require a strong analytical mindset, strategic thinking, and effective communication skills to overcome.

📈 Similar Roles Comparison

• Compared to other senior product growth roles, this position may offer more opportunities for strategic decision-making and long-term planning due to Gen's focus on innovation and digital freedom.
• As a mid-sized company, Gen may provide a more agile and flexible work environment compared to larger enterprises, allowing for faster decision-making and more direct impact on the company's growth and success.
• Career progression in this role may lead to leadership or management positions within the product growth or monetization teams, or opportunities to expand into new markets or product areas.

ASSUMPTION: While the specific responsibilities and requirements for this role may vary depending on the company, the core competencies and skills required for success in this position are likely to be similar across the industry.

📝 Sample Projects

• Developing and executing a long-term growth strategy for a new mobile app launch, including customer segmentation, user experience optimization, and pricing strategy
• Analyzing user data to identify trends and opportunities for improving user engagement and conversion rates, and presenting findings to stakeholders
• Collaborating with cross-functional teams to optimize the onboarding process and reduce user churn for an existing mobile app

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives and responsibilities that may be encountered in this role, but the specific projects and priorities may vary depending on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the current state of mobile app monetization and growth strategies at Gen, and how this role fits into the company's long-term vision for digital freedom?
• How does Gen support the professional development and growth of its employees, particularly in the area of product growth and monetization?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured and evaluated?
• How does Gen foster a culture of collaboration and innovation, and what opportunities exist for cross-functional collaboration and learning within the company?
• What are the most significant challenges facing the mobile app monetization and growth strategies at Gen, and how can this role help address them?

ASSUMPTION: These questions are designed to provide insight into the company's culture, priorities, and expectations for this role, as well as the candidate's fit with the organization's values and work style.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, focusing on data-driven growth strategies, A/B testing, and user experience optimization.
• Prepare for behavioral interview questions that assess your problem-solving skills, strategic thinking, and customer-centric mindset.
• Research the company and its products to demonstrate your understanding of Gen's mission and values.
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.