📌 Core Information
🔹 Job Title: Senior Product Lead, Growth
🔹 Company: Nubank
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-time, Hybrid
🔹 Category: Financial Services, Product Management
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid work arrangement
🚀 Job Overview
Key aspects of this role include:
- Leading cross-functional squads to redesign and optimize customer onboarding experience
- Collaborating with global teams to ensure a magical customer onboarding experience
- Navigating multi-disciplinary teams to achieve outstanding conversion rates
- Developing onboarding strategies that exceed customer experience standards
- Managing regulatory onboarding requirements while reducing customer friction
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration to drive growth and improve customer experience.
📋 Key Responsibilities
✅ Lead multiple cross-functional squads responsible for redesigning and optimizing the onboarding experience, growth operations, and Member Get Member program
✅ Collaborate with global teams like growth, KYC, credit strategy, and card logistics to ensure a magical customer onboarding experience
✅ Navigate the complexities of multi-disciplinary teams, ensuring alignment and tackling bottlenecks to achieve outstanding conversion rates
✅ Develop onboarding strategies that exceed our customer experience standards, setting the stage for a seamless transition to become a highly engaged Nu customer
✅ Manage regulatory onboarding requirements while simultaneously reducing customer friction
ASSUMPTION: This role involves a high degree of ownership, stakeholder management, and data-driven decision making to optimize customer onboarding and growth.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)
Experience: Proven track record of leading multi-disciplinary teams in dynamic environments, ideally within fintech or tech sectors
Required Skills:
- Demonstrated success in creating and optimizing complex product flows, improving digital onboarding experiences, and conversion rates
- Experience in product-led growth experimentation to remove friction and unlock value for the customer
- Strong ability to manage complex projects and exert influence across cross-functional teams
- Outstanding ability to communicate in Spanish and English and to collaborate effectively, serving as the bridge between Growth Mexico and global teams
- Proficient at using data analytics tools to gather insights and make decisions effectively
Preferred Skills:
- Experience working in a hyper-growth startup environment
- Familiarity with the Mexican financial services landscape
ASSUMPTION: Candidates with a strong background in product management, growth, or a related field, along with relevant experience leading cross-functional teams, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: Based on experience and market rates, the estimated salary range for this role in Mexico City is MXN 1,200,000 - 1,800,000 per year (USD 60,000 - 90,000).
Benefits:
- Chance of earning equity at Nu
- Extended maternity and paternity leaves
- Health and life insurance
- Dental and Vision Insurance
- NuCare - Our mental health and wellness assistance program
- Nucleo - Our learning platform of courses
- NuLanguage - Our language learning program
- Holiday Bonus ('Aguinaldo') of 30 days of pay per year
- 17 days of paid vacation with a 25% vacation bonus
- Gym partnership
- Food card
- Work-from-home Allowance
- Parental Consultancy
Working Hours: Full-time, with a hybrid work arrangement (1 day in the office every 8-12 weeks)
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Nubank operates in the competitive financial services industry, focusing on digital banking and fintech solutions.
Company Size: Nubank is a large company with 5,001-10,000 employees, offering ample opportunities for collaboration and growth.
Founded: Nubank was founded in 2013 and has since grown to become one of the world's largest digital banking platforms, serving millions of customers across Brazil, Mexico, and Colombia.
Company Description:
- Nubank is committed to fighting complexity and empowering people in their daily lives by reinventing financial services
- The company leverages proprietary technologies and innovative business practices to create new financial solutions and experiences
- Nubank fosters access to financial services across Latin America, guided by its mission to create a new generation of financial services
Company Specialties:
- Digital banking
- Fintech solutions
- Customer-centric design
- Innovative financial services
Company Website: https://international.nubank.com.br/careers/
ASSUMPTION: Nubank's focus on innovation, customer experience, and financial inclusion makes it an attractive employer in the fintech industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of expertise and leadership.
Reporting Structure: The Senior Product Lead, Growth will report directly to the Head of Growth Mexico and collaborate closely with global teams.
Work Arrangement: This role follows a hybrid work arrangement, with 1 day in the office every 8-12 weeks.
Growth Opportunities:
- Potential to earn equity in the company
- Opportunities to work on high-impact projects and drive significant growth
- Chance to develop leadership skills and manage cross-functional teams
ASSUMPTION: This role offers ample opportunities for professional growth and development within Nubank's dynamic and fast-paced environment.
🌍 Location & Work Environment
Office Type: Nubank's Mexico City office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Mexico City, Ciudad de México, Mexico
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, offering a vibrant cultural scene and numerous amenities
- The city has a tropical savanna climate, with mild winters and warm summers
- Mexico City is a major financial hub, with a thriving startup ecosystem and numerous opportunities for professional growth
Work Schedule: Full-time, with a hybrid work arrangement (1 day in the office every 8-12 weeks)
ASSUMPTION: Mexico City offers a dynamic and diverse work environment, with ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Talent Acquisition team
- Technical assessment or case study presentation
- Interview with the hiring manager and cross-functional team members
- Final interview with the Head of Growth Mexico
Key Assessment Areas:
- Problem-solving and analytical skills
- Leadership and team management abilities
- Cross-functional collaboration and communication
- Cultural fit and alignment with Nubank's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to customer onboarding, growth, and product management
- Demonstrate your ability to manage complex projects and collaborate effectively with cross-functional teams
ATS Keywords: Customer Onboarding, Growth, Product Management, Cross-Functional Teams, Leadership, Data-Driven Decision Making, Fintech, Digital Banking, Mexico City
ASSUMPTION: Nubank's interview process is designed to assess candidates' skills, cultural fit, and potential to drive growth and improve customer experience.
🛠️ Tools & Technologies
- Data analytics tools (e.g., Tableau, Looker, or similar)
- Project management software (e.g., Asana, Jira, or similar)
- Collaboration tools (e.g., Slack, Microsoft Teams, or similar)
- Product management tools (e.g., JIRA, Trello, or similar)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and team.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Data Driven
- No Bullshit
- Humble
- Empowerment
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Agile and adaptable
- Results-oriented and accountable
Self-Assessment Questions:
- How do you embody Nubank's values in your daily work?
- Can you provide an example of a time when you drove growth through customer-centric design?
- How do you approach managing complex projects and cross-functional teams?
ASSUMPTION: Nubank values candidates who are passionate about driving growth, customer-centric, and data-driven in their approach to work.
⚠️ Potential Challenges
- Managing multiple cross-functional squads and ensuring alignment across teams
- Balancing regulatory requirements with customer experience and conversion rate optimization
- Adapting to a fast-paced, hyper-growth environment
- Navigating the complexities of a large, global organization
ASSUMPTION: These challenges can be overcome by strong leadership, effective communication, and a data-driven approach to decision making.
📈 Similar Roles Comparison
- Unlike traditional financial institutions, Nubank focuses on digital banking and fintech solutions, offering a unique opportunity to drive growth and innovation
- This role requires a strong background in product management, growth, or a related field, with a focus on customer onboarding and conversion rate optimization
- Career progression may involve moving into a more senior leadership role or exploring opportunities within Nubank's global organization
ASSUMPTION: This role offers a unique opportunity to drive growth and innovation in the digital banking and fintech space, with ample opportunities for professional development and career advancement.
📝 Sample Projects
- Redesigning the customer onboarding flow to improve conversion rates and reduce customer friction
- Optimizing the Member Get Member program to drive user acquisition and engagement
- Collaborating with global teams to ensure a consistent and magical customer onboarding experience across multiple markets
ASSUMPTION: These projects are designed to drive growth, improve customer experience, and optimize conversion rates through data-driven decision making and customer-centric design.
❓ Key Questions to Ask During Interview
- Can you describe the growth strategy for Nubank Mexico in the next 12-24 months, and how this role contributes to that strategy?
- How does Nubank support the professional development and growth of its employees, particularly in senior roles?
- Can you provide an example of a time when Nubank pivoted or adapted its strategy based on customer feedback or market trends?
- How does Nubank foster a culture of innovation and continuous improvement?
- What are the key priorities for this role in the first 30-60-90 days?
ASSUMPTION: These questions are designed to assess the company's growth strategy, culture, and support for employee development, as well as the specific priorities and expectations for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Nubank's mission, values, and growth strategy
- Be ready to discuss your approach to customer onboarding, growth, and product management
- Follow up with the hiring manager within one week of submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
