Senior Product Lead - User Acquisition and Growth

📌 Core Information

🔹 Job Title: Senior Product Lead - User Acquisition and Growth

🔹 Company: Fetch

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Technology, Information and Internet

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Managing initiatives focused on acquiring, onboarding, and activating new users to drive growth
• Defining product strategy and collaborating cross-functionally to enhance user experiences and retention metrics
• Working in a fast-paced environment with high ownership and a bias for action
• Leading efforts to define the product strategy and drive product delivery for initiatives that elevate the fun, ease, and simplicity of experiences that accelerate Fetch's growth flywheel

ASSUMPTION: This role requires a strong background in product leadership with experience in user acquisition and growth initiatives in the consumer app space. Candidates should be data-driven, effective communicators, and comfortable with high ownership in a fast-paced environment.

📋 Key Responsibilities

✅ Set the mission, vision, and strategy for your initiatives, and collaborate cross-functionally to align stakeholders

✅ Immerse yourself in the Fetch consumer experience, know the app in and out, and understand user and partner interaction dynamics, on and off the app

✅ Use a combination of product instincts and data to drive decisions and results

✅ Collaborate with data analytics, data science, marketing, consumer insights, user research, and other teams to identify qualitative and quantitative insights that lead to key initiatives and experiments to deliver on retention goals

✅ Collaborate with product and software engineering leaders to define, execute, and launch innovative product enhancements through a clear product strategy and roadmap

✅ Consistently demonstrate clear improvements to user retention metrics and deliver the FUN to Fetch users

✅ Drive initiatives to elevate the abilities of the product, team, and the overall company

✅ Attract and retain top talent to grow your team

✅ Get into the details to ensure the product is built to a world-class standard that users and partners love and cannot live without

✅ Take ownership and responsibility for outcomes, and be ready to take action to remediate issues and solve tough problems in a fast-paced environment

ASSUMPTION: The role requires a deep understanding of user acquisition, engagement, retention, and growth initiatives in the consumer app space, with a proven track record of designing innovative products and experiences, launching software quickly with high quality, measuring results, and achieving business outcomes.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Computer Science, Business, Marketing) or equivalent experience

Experience: 5-10 years of experience in product leadership, with a focus on user acquisition, engagement, retention, and growth initiatives in the consumer app space

Required Skills:

• Proven track record of designing innovative products and experiences, launching software quickly with high quality, measuring results, and achieving business outcomes
• Hypothesis and data-driven approach to inform priorities and decision-making, conceive experiments, and measure outcomes
• Experience using retention lifecycle frameworks and models to guide the product development process
• Effective communication and collaboration skills, including with engineering, design/UX, analytics, marketing, operational departments, and external partners
• Able to thrive in uncertainty and comfortable with a high degree of ownership and bias for action
• Ability to take charge and steer the ship by defining a vision, not simply executing previously set priorities

Preferred Skills:

• Experience working with consumer insights, user research, and data science teams
• Familiarity with mobile app development and growth strategies
• Knowledge of the grocery retail, CPG, or restaurant industries

ASSUMPTION: While not explicitly stated, a master's degree in a relevant field or an MBA could be beneficial for this role. Additionally, experience with AI and machine learning technologies would be a plus.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a senior product role in the United States, the estimated salary range for this position is $150,000 - $200,000 per year. This range takes into account the candidate's experience level, the company's size, and the location (remote).

Benefits:

• Equity: We offer employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
• 401k Match: Dollar-for-dollar match up to 4%.
• Benefits for humans and pets: We offer comprehensive medical, dental, and vision plans for everyone, including your pets.
• Continuing Education: Fetch provides ten thousand per year in education reimbursement.
• Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue, and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
• Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, including Juneteenth and Indigenous People’s Day, as well as our year-end week-long break.
• Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule.
• Calvin Care Cash: Employees who are welcoming new family members will also receive a one-time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers, and much more!
• Flexible Work Environment: Collaborate with your team in one of our stunning offices in Madison, Birmingham, or Chicago. Or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home.

Working Hours: 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills. The benefits listed are based on the information provided in the job description and may be subject to change or updates.

📌 Applicant Insights

🔍 Company Context

Industry: Fetch operates in the technology, information, and internet industry, focusing on mobile applications, grocery retail, shopper data, CPG, digital marketing, consumer engagement, advertising, and restaurant sectors.

Company Size: Fetch is a mid-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment where individual contributions can significantly impact the company's success.

Founded: Fetch was founded in 2013 and has since grown to become America's Rewards App, empowering consumers to live rewarded and helping brands create lifelong customers through the power of Fetch Points.

Company Description:

• Fetch, America's Rewards App, empowers consumers to live rewarded and helps brands create lifelong customers through the power of Fetch Points.
• With sweeping visibility into what consumers buy, capturing more than $179 billion worth of transactions annually using cutting-edge artificial intelligence and machine learning technologies, Fetch has more than 6 million five-star reviews from happy Fetchers.
• The app is available to download on the App Store and Google Play Store, with more than 5 billion receipts submitted and more than $1 billion in rewards earned to date.

Company Specialties:

• Mobile applications
• Grocery Retail
• Shopper Data
• CPG
• Digital Marketing
• Consumer Engagement
• Advertising
• Restaurant

Company Website: business.fetch.com

ASSUMPTION: Fetch's focus on user acquisition, engagement, and retention makes it an ideal fit for a candidate with experience in these areas. The company's commitment to innovation and continuous improvement provides an excellent opportunity for growth and learning.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in product leadership, user acquisition, and growth initiatives.

Reporting Structure: The Senior Product Lead will report directly to the Chief Product Officer and work cross-functionally with various teams, including data analytics, data science, marketing, consumer insights, user research, product, and software engineering.

Work Arrangement: This role offers a flexible work arrangement, with the option to work remotely from anywhere in the United States or collaborate with the team in one of Fetch's stunning offices.

Growth Opportunities:

• As a senior-level role, this position offers ample opportunities for career growth and development within Fetch's expanding product team.
• The company's commitment to innovation and continuous improvement provides an ideal environment for learning and professional advancement.
• With Fetch's rapid growth and expansion, there will be opportunities to take on more significant responsibilities and lead larger teams in the future.

ASSUMPTION: The Senior Product Lead role at Fetch presents an excellent opportunity for a seasoned product professional to make a significant impact on the company's growth and success while also advancing their career in a dynamic and innovative environment.

🌍 Location & Work Environment

Office Type: Fetch offers a hybrid-remote workplace, with stunning offices in Madison, Wisconsin; Birmingham, Alabama; Chicago, Illinois; New York, New York; Bentonville, Arkansas; and San Francisco, California.

Office Location(s): United States (Remote)

Geographic Context:

• The United States offers a diverse range of cultural, recreational, and professional opportunities, making it an attractive location for remote workers.
• The remote work arrangement provides flexibility and convenience, allowing employees to balance their personal and professional lives more effectively.
• Fetch's commitment to a hybrid-remote workplace ensures that employees have access to the resources and support they need to succeed, regardless of their location.

Work Schedule: The work schedule for this role is flexible, with the option to work remotely from anywhere in the United States. Employees can expect to work standard business hours, with some flexibility for occasional evening or weekend work as needed.

ASSUMPTION: The remote work arrangement offered by Fetch provides an excellent opportunity for candidates to maintain a healthy work-life balance while still making a significant impact on the company's growth and success.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a member of the HR team
• Technical assessment or case study
• Behavioral interview with the hiring manager
• Final interview with key stakeholders
• Background check and offer

Key Assessment Areas:

• Product leadership and vision
• User acquisition, engagement, and retention strategies
• Data-driven decision-making and analytical skills
• Collaboration and communication skills
• Problem-solving and adaptability
• Cultural fit and alignment with Fetch's values

Application Tips:

• Tailor your resume and cover letter to highlight your experience with user acquisition, engagement, and retention initiatives in the consumer app space.
• Be prepared to discuss your approach to data-driven decision-making and provide examples of successful product launches or growth initiatives you've led in the past.
• Demonstrate your ability to thrive in a fast-paced, high-ownership environment by sharing examples of how you've taken charge and steered the ship in previous roles.
• Showcase your understanding of Fetch's product and user experience by discussing your favorite features or areas for improvement.

ATS Keywords: User Acquisition, Engagement, Retention, Growth Initiatives, Product Leadership, Data-Driven Decision Making, Collaboration, Communication, Problem Solving, Innovation, Consumer Insights, User Experience, Team Building, Ownership, Fast-Paced Environment, Product Strategy, Roadmap Execution

ASSUMPTION: Fetch's interview process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit. By preparing for the interview with a focus on these areas, candidates can increase their chances of success.

🛠️ Tools & Technologies

• Product management tools (e.g., Asana, JIRA, Trello)
• Data analytics and visualization tools (e.g., Tableau, Power BI, Looker)
• User research and feedback tools (e.g., UserInterviews, UsabilityHub, Maze)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
• Project management tools (e.g., Asana, JIRA, Trello)

ASSUMPTION: The tools and technologies listed are commonly used in product management, data analysis, and user research. However, the specific tools used may vary depending on the team's preferences and the company's existing tech stack.

👔 Cultural Fit Considerations

Company Values:

• Empower Consumers
• Innovate Always
• Collaborate to Win
• Embrace Diversity & Inclusion
• Act with Integrity

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and analytical
• Innovative and creative
• Committed to continuous improvement

Self-Assessment Questions:

• How do you align with Fetch's value of empowering consumers, and how have you demonstrated this in your previous roles?
• Describe a time when you had to innovate quickly to solve a challenging problem. How did you approach the situation, and what was the outcome?
• How do you prefer to work in a team, and how have you adapted your work style to collaborate effectively with different personalities and working styles?

ASSUMPTION: Fetch's values and work style emphasize innovation, collaboration, and a commitment to empowering consumers. Candidates who can demonstrate a strong alignment with these values and work style preferences will be well-suited to the company's culture.

⚠️ Potential Challenges

• The role requires a high degree of ownership and responsibility for outcomes, which may be challenging for candidates who prefer a more structured or less autonomous work environment.
• The fast-paced nature of the role may require candidates to adapt quickly to changes and prioritize their workload effectively.
• The remote work arrangement may present challenges in terms of communication, collaboration, and maintaining a healthy work-life balance.
• The role may require candidates to work with a diverse range of stakeholders, including internal teams and external partners, which may present unique communication and collaboration challenges.

ASSUMPTION: The potential challenges listed are inherent to the role and the company's work environment. Candidates who are aware of these challenges and can demonstrate their ability to adapt and thrive in these conditions will be well-suited to the position.

📈 Similar Roles Comparison

• Compared to other senior product roles in the consumer app space, this role places a greater emphasis on user acquisition, engagement, and retention initiatives, requiring candidates to have a deep understanding of these areas.
• The industry-specific context for this role is the technology, information, and internet industry, with a focus on mobile applications, grocery retail, shopper data, CPG, digital marketing, consumer engagement, advertising, and restaurant sectors.
• In terms of career path comparison, this role offers an excellent opportunity for a senior-level product professional to make a significant impact on the company's growth and success while also advancing their career in a dynamic and innovative environment.

ASSUMPTION: The comparison points listed highlight the unique aspects of this role and the opportunities it presents for candidates with the right skills and experience.

📝 Sample Projects

• Developing and executing a user acquisition campaign to drive app installs and user sign-ups
• Implementing a retention lifecycle framework to improve user engagement and reduce churn
• Collaborating with data science and analytics teams to identify and test new features that drive user growth and revenue

ASSUMPTION: The sample projects listed are representative of the types of initiatives a Senior Product Lead might work on in this role. However, the specific projects and priorities may vary depending on the company's current needs and the candidate's areas of expertise.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to user acquisition, engagement, and retention, and how this role fits into that strategy?
• How does the company measure the success of its user acquisition and retention initiatives, and how will this role contribute to those metrics?
• Can you provide an example of a time when the company had to pivot or adapt its user acquisition or retention strategy, and how was that process managed?
• How does the company support the professional development and growth of its product team members?
• Can you describe the company's approach to cross-functional collaboration, and how does this role fit into that dynamic?
• How does the company ensure that its remote work arrangement supports the needs and well-being of its employees?

ASSUMPTION: The key questions listed are designed to help candidates better understand the role, the company's approach to user acquisition and retention, and the work environment they can expect if they are offered the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with user acquisition, engagement, and retention initiatives in the consumer app space.
• Prepare for the interview by researching Fetch's product and user experience, and be ready to discuss your approach to data-driven decision-making and provide examples of successful product launches or growth initiatives you've led in the past.
• Demonstrate your ability to thrive in a fast-paced, high-ownership environment by sharing examples of how you've taken charge and steered the ship in previous roles.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.