📌 Core Information
🔹 Job Title: Senior Product Manager - Customer & Monetization Revenue Growth (m/f/d)
🔹 Company: Deezer
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-time
🔹 Category: Musicians
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving conversion strategy for free users to paid subscribers
- Cross-functional collaboration with marketing, data, design, and engineering teams
- Data-driven decision making and optimization of conversion funnel
- Customer segmentation and targeted strategies
- Staying updated on market trends and competitive analysis
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and cross-functional collaboration to drive revenue growth through user conversion.
📋 Key Responsibilities
✅ Lead Conversion Strategy: Develop and execute a comprehensive strategy to drive the conversion of free users to paying subscribers, focusing on user segmentation, personalized experiences, pricing optimization, and in-app feature enhancements.
✅ Data-Driven Decision Making: Analyze user behavior, identify friction points, and prioritize features and initiatives that have the highest potential to increase conversion rates. Leverage A/B testing, user feedback, and analytics tools to optimize strategies.
✅ Cross-Functional Collaboration: Work closely with marketing, data, design, and engineering teams to implement user acquisition campaigns, product improvements, and in-app messaging that directly support conversion goals.
✅ Customer Insights & Segmentation: Segment users based on their behavior, preferences, and usage patterns to deliver targeted strategies, offers, and content that appeal to each segment. Regularly gather and synthesize feedback from users to inform product decisions.
✅ Growth Metrics & Reporting: Track key performance indicators (KPIs) related to user conversion and retention, reporting on progress, challenges, and successes to senior leadership. Adjust strategy and tactics as necessary to meet conversion goals.
✅ Product Feature Development: Identify, define, and prioritize product features aimed at increasing conversion rates, including subscription plans, payment flows, trials, incentives, and upsell opportunities.
✅ Market Trends & Competitive Analysis: Stay on top of industry trends and competitive offerings to ensure our conversion strategies remain innovative and effective. Propose and implement new ideas based on emerging market needs.
✅ Roadmap Communication: Ensure the rest of the company knows and understands your roadmap.
ASSUMPTION: The role involves a mix of strategic planning, data analysis, and cross-functional collaboration to optimize the user conversion funnel and drive revenue growth.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline) or equivalent experience.
Experience: 5-10 years of experience in product management, with a focus on subscription-based business models and user conversion.
Required Skills:
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Deep understanding of subscription-based business models, including pricing strategies, user segmentation, and retention tactics.
- Experience with A/B testing, user research, and product experimentation.
- Familiarity with user engagement tools (e.g., Mixpanel, Amplitude, Google Analytics) and subscription management platforms.
- Excellent communication and collaboration skills to work cross-functionally.
- True music fan ;)
Preferred Skills:
- Experience in the music streaming industry.
- Fluency in French and English.
ASSUMPTION: Candidates should have a strong background in product management, with a focus on subscription-based business models and user conversion. Familiarity with the music streaming industry and relevant tools is a plus.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated based on market research for similar roles in Paris)
Benefits:
- Health Insurance
- Transportation
- Deezer Premium Family Account
- Access to gym classes
- Deezer parties several times a year and drinks every Thursday
- Allowance for sports, travelling, and culture
- Meal vouchers
Working Hours: Full-time, with flexible hybrid remote work policy
ASSUMPTION: The salary range is estimated based on market research for similar roles in Paris. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Music streaming and social music platform
Company Size: 501-1,000 employees
Founded: 2007
Company Description:
- Deezer is a global music streaming platform with over 90 million tracks available in 180 countries.
- It offers lossless HiFi audio, innovative recommendation technology, and industry-defining features.
- Deezer is committed to fostering a diverse and inclusive environment, with multiple employee work streams focused on diversity and inclusion.
Company Specialties:
- Internet
- Music Streaming
- Social Music
- Mobile
- Home of Music
- Recommendation Technology
- Live Streaming
- Streaming Tech
- Artist Relations
- Content Curation
Company Website: http://www.deezerjobs.com/en/
ASSUMPTION: Deezer is a well-established music streaming platform with a strong focus on innovation and user experience. Its commitment to diversity and inclusion is evident in its company culture and employee benefits.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility for driving revenue growth through user conversion
Reporting Structure: This role reports directly to the Head of Product, Conversion
Work Arrangement: Hybrid remote work policy, with a mix of on-site and remote work
Growth Opportunities:
- Potential to grow into a leadership role within the product management team
- Opportunities to work on high-impact projects and drive significant business growth
- Chance to gain experience in the music streaming industry and work with a diverse team of professionals
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's revenue growth and user conversion strategies.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in dynamic and attractive districts
Office Location(s): Paris, London, and São Paulo
Geographic Context:
- Paris is a vibrant, multicultural city with a thriving music and arts scene
- Deezer's offices are located in central areas with easy access to public transportation
- The company offers a hybrid remote work policy, allowing for flexibility in work arrangements
Work Schedule: Full-time, with flexible hybrid remote work policy
ASSUMPTION: Deezer's offices are located in central, vibrant areas, with a hybrid remote work policy that offers flexibility for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Head of Product, Conversion
Key Assessment Areas:
- Analytical skills and data-driven decision-making
- Understanding of subscription-based business models and user conversion strategies
- Cross-functional collaboration and communication skills
- Alignment with Deezer's company values and culture
Application Tips:
- Highlight your relevant experience in product management, subscription-based business models, and user conversion strategies
- Tailor your resume and cover letter to emphasize your skills and experience in relation to the job description
- Prepare examples of your data-driven decision-making and cross-functional collaboration skills
- Demonstrate your passion for music and understanding of the music streaming industry
ATS Keywords: Product Management, User Conversion, Subscription-Based Business Models, Data-Driven Decision Making, Cross-Functional Collaboration, Music Streaming, Deezer
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's analytical skills, understanding of user conversion strategies, and alignment with Deezer's company culture.
🛠️ Tools & Technologies
- User engagement tools (e.g., Mixpanel, Amplitude, Google Analytics)
- Subscription management platforms
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Jira)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the team's existing tech stack.
👔 Cultural Fit Considerations
Company Values:
- Music is our passion
- We believe in the power of music to bring people together
- We are innovative and always looking for new ways to improve the music experience
- We are a global team, working together to unlock the full potential of music through technology
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and always looking for new ways to improve the user experience
- Passionate about music and the music streaming industry
Self-Assessment Questions:
- How do you approach user segmentation and personalized experiences in your product management strategies?
- Can you provide an example of a time when you used data to drive a significant improvement in user conversion rates?
- How do you collaborate effectively with cross-functional teams to implement product improvements and in-app messaging?
ASSUMPTION: Deezer values candidates who are passionate about music, innovative, and collaborative, with a strong focus on data-driven decision-making and user-centered design.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with a focus on continuous improvement and innovation
- Managing multiple stakeholders and cross-functional teams to drive user conversion strategies
- Staying up-to-date with market trends and competitive analysis in the music streaming industry
- Balancing data-driven decision-making with creative and innovative approaches to user conversion
ASSUMPTION: This role may present challenges related to managing multiple stakeholders, staying up-to-date with industry trends, and balancing data-driven decision-making with creative innovation.
📈 Similar Roles Comparison
- This role is focused specifically on user conversion and revenue growth, whereas related roles may have a broader focus on product management or user experience
- Deezer is a well-established music streaming platform with a strong focus on innovation and user experience, whereas other companies in the industry may have different priorities and strategies
- Career progression in this role may involve moving into a leadership position within the product management team or transitioning into a related role within the company
ASSUMPTION: This role is unique in its focus on user conversion and revenue growth, with career progression opportunities within the product management team or related roles within the company.
📝 Sample Projects
- Developing and implementing a targeted user segmentation strategy to improve conversion rates for a specific user segment
- Conducting user research and usability testing to identify friction points in the user conversion funnel and optimize the user experience
- Collaborating with cross-functional teams to develop and launch a new subscription plan or pricing strategy to drive user conversion and revenue growth
ASSUMPTION: Sample projects for this role may involve user research, data analysis, and cross-functional collaboration to drive user conversion and revenue growth.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the user conversion funnel and any specific challenges you're facing in driving user conversion?
- How does the product management team collaborate with other departments, such as marketing and engineering, to drive user conversion strategies?
- What are the most important metrics for tracking user conversion and retention, and how do you ensure that your strategies are data-driven?
- How does Deezer approach innovation and staying ahead of industry trends in the music streaming market?
- What opportunities are there for growth and professional development within the product management team and the company as a whole?
ASSUMPTION: Interview questions for this role should focus on understanding the company's user conversion strategies, data-driven decision-making, and opportunities for growth and professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in product management, user conversion strategies, and data-driven decision-making
- Prepare examples of your data-driven decision-making and cross-functional collaboration skills
- Demonstrate your passion for music and understanding of the music streaming industry
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
