📌 Core Information
🔹 Job Title: Senior Product Manager, Growth
🔹 Company: Niche
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Product Management
🔹 Date Posted: June 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Optimizing user registration experience on Niche
- Driving user sign-ups and improving conversion rates
- Collaborating with cross-functional teams to enhance user engagement
- Analyzing user data and metrics to inform product decisions
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Own and optimize user registration experience on Niche
✅ Increase total registrations and improve conversion rates through A/B testing and iterative improvements
✅ Collaborate with lifecycle marketing and product analytics to understand user behaviors and refine messaging
✅ Lead analysis and reporting efforts, tracking key metrics such as registration conversion rates, drop-off points, and post-sign-up engagement
✅ Work hands-on with designers and developers to lead agile development ceremonies and ensure continuous iteration
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive user acquisition and engagement.
🎯 Required Qualifications
Education: Bachelor’s degree in a relevant field
Experience: Minimum 5+ years of relevant work experience as a product manager with a proven track record of optimizing existing products
Required Skills:
- Proven track record of developing, executing, and testing different growth experiments
- Obsessive around moving critical business metrics
- High proficiency in SQL, Snowflake, and GA4
- Ability to analyze user data and extract business requirements from multiple stakeholders
- Proven track record taking a problem through the full product development lifecycle, including product discovery
Preferred Skills:
- Experience with web and mobile products
ASSUMPTION: Candidates should have a strong background in product management, with a focus on driving user acquisition and engagement through data-driven decision making.
💰 Compensation & Benefits
Salary Range: $133,000 - $165,000 per year
Benefits:
- 100% paid employee health plan, including vision and dental
- Flexible Paid Time Off Policy
- Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents
- 401(k) with employer match
- Stock Options and Annual Bonus
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range is based on industry standards for a senior product manager role with the required experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Niche is a leading platform for school and college search, helping millions of students and families find their best-fit schools and connecting schools with high-intent leads.
Company Size: Niche has 201-500 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Niche was founded in 2002 and has since grown to become a trusted resource for students, families, and educational institutions.
Company Description:
- Niche is dedicated to making the education journey easy, transparent, and free for students and families
- The platform offers in-depth profiles on every school and college in America, along with 140 million reviews and ratings, and powerful search tools
- Niche helps schools recruit more best-fit students by highlighting what makes them great and making it easier to visit and apply
Company Specialties:
- School and college search
- Student reviews and ratings
- Enrollment marketing
- Direct Admissions program
- Data-driven decision making
Company Website: Niche.com
ASSUMPTION: Niche's focus on user experience, data-driven insights, and connecting students with their best-fit schools sets it apart in the education technology industry.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and strategic thinking.
Reporting Structure: The Senior Product Manager, Growth will report directly to the Head of Product and collaborate closely with cross-functional teams, including lifecycle marketing, product analytics, design, and engineering.
Work Arrangement: This role is remote-friendly, with the option to work remotely, in the Pittsburgh office, or a hybrid arrangement.
Growth Opportunities:
- Potential to expand the product offerings as Niche evolves and expands
- Opportunities to mentor junior product managers and contribute to the development of the product management team
- Possibility to take on additional responsibilities or lead new initiatives based on performance and company growth
ASSUMPTION: This role offers significant growth potential, both in terms of personal development and career advancement within the organization.
🌍 Location & Work Environment
Office Type: Niche has a physical office in Pittsburgh, PA, but this role can be performed remotely.
Office Location(s): 2840 Liberty Avenue, Suite 202, Pittsburgh, PA 15222, US
Geographic Context:
- Pittsburgh, PA is a mid-sized city with a growing tech industry and a relatively low cost of living compared to other major metropolitan areas
- The city is known for its vibrant cultural scene, with numerous museums, theaters, and music venues
- Pittsburgh has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Full-time, typically 40 hours per week, with flexible hours and remote work options available.
ASSUMPTION: The remote-friendly work arrangement and flexible hours provide a good work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Phone screen with a Talent Acquisition Partner (30 minutes)
- Video interview with the Hiring Manager (45 minutes)
- Team interview with an Engineering Manager, Designer, and Product Manager (60 minutes)
- Case study presentation to the same panel (45 minutes)
- Leadership interview (30 minutes)
Key Assessment Areas:
- Problem-solving skills and ability to analyze user data
- Strategic thinking and ability to prioritize initiatives
- Collaboration and communication skills
- Technical proficiency in SQL, Snowflake, and GA4
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and collaboration abilities
- Be ready to discuss your experience with user acquisition, conversion optimization, and A/B testing
- Follow up with the hiring team after the interview to express your interest in the role
ATS Keywords: User acquisition, conversion optimization, A/B testing, product management, SQL, Snowflake, GA4, user data analysis, strategic thinking, collaboration, cross-functional teams
ASSUMPTION: The interview process is designed to assess your problem-solving skills, strategic thinking, and collaboration abilities, as well as your technical proficiency in relevant tools and platforms.
🛠️ Tools & Technologies
- SQL
- Snowflake
- GA4
- JIRA or similar project management tools
- Confluence or similar collaboration tools
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used within the product management and data analysis fields.
👔 Cultural Fit Considerations
Company Values:
- User-focused
- Data-driven
- Collaborative
- Innovative
- Transparent
Work Style:
- Agile and iterative development processes
- Cross-functional collaboration and communication
- Data-informed decision making
- Continuous learning and improvement
- Remote-friendly and flexible work arrangements
Self-Assessment Questions:
- Do you thrive in a user-focused, data-driven environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you enjoy iterating and improving products based on user feedback and data analysis?
- Are you able to prioritize initiatives and make strategic decisions based on user needs and business objectives?
ASSUMPTION: Niche values a user-focused, data-driven, and collaborative work environment, with a strong emphasis on continuous learning and improvement.
⚠️ Potential Challenges
- Balancing user acquisition and engagement with business objectives and revenue targets
- Managing multiple stakeholders and priorities in a fast-paced, dynamic environment
- Adapting to changes in user behavior, market trends, and company priorities
- Ensuring data privacy and security in a user-focused, data-driven environment
ASSUMPTION: These challenges require strong problem-solving skills, strategic thinking, and adaptability in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional product management roles, this role focuses specifically on user acquisition and growth
- This role requires a strong background in data analysis and user behavior, as well as experience with A/B testing and conversion optimization
- Career progression in this role could lead to broader product management responsibilities or specialized growth-focused roles within the organization
ASSUMPTION: This role is unique in its focus on user acquisition and growth, requiring a specific skill set and experience level.
📝 Sample Projects
- Optimizing the user registration flow to improve conversion rates and reduce drop-offs
- Developing and executing A/B tests to evaluate the impact of different registration flows and messaging on user acquisition and engagement
- Collaborating with lifecycle marketing to create targeted campaigns and promotions to drive user sign-ups and engagement
ASSUMPTION: These sample projects illustrate the data-driven, user-focused, and collaborative nature of the role, as well as the opportunity to drive meaningful impact on user acquisition and engagement.
❓ Key Questions to Ask During Interview
- Can you describe the current state of user registration on Niche and the key challenges facing the team?
- How does the product team collaborate with lifecycle marketing and other cross-functional teams to drive user acquisition and engagement?
- What are the most important metrics for this role, and how are they tracked and analyzed?
- How does Niche approach A/B testing and continuous iteration in product development?
- What opportunities are there for growth and professional development within the product management team at Niche?
ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, the company's approach to product development, and the opportunities for growth and professional development within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and collaboration abilities
- Follow up with the hiring team after the interview to express your interest in the role
- If selected for the final round, prepare a case study presentation to demonstrate your ability to analyze user data and develop strategic solutions to drive user acquisition and engagement
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
